{"id":134860,"date":"2026-06-17T08:00:00","date_gmt":"2026-06-17T12:00:00","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134860"},"modified":"2026-08-17T10:21:14","modified_gmt":"2026-08-17T14:21:14","slug":"sap-customer-experience-la-receta-perfecta-para-lograr-experiencias-memorables","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2026\/06\/sap-customer-experience-la-receta-perfecta-para-lograr-experiencias-memorables\/","title":{"rendered":"麻豆原创 Customer Experience: la receta perfecta para lograr experiencias memorables"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>El encuentro, realizado en Pescados Capitales, combin\u00f3 sesiones ejecutivas con una experiencia gastron\u00f3mica interactiva, destacando que la innovaci\u00f3n y la creatividad tambi\u00e9n son ingredientes clave para dise\u00f1ar experiencias diferenciadoras.<\/em><em><\/em><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Lima<\/strong> <strong>.- <\/strong>Bajo el lema <em>\u201cLa receta perfecta para CX: conectando ERP, inteligencia artificial y experiencias memorables\u201d<\/em>, 麻豆原创 reuni\u00f3 a l\u00edderes empresariales en una nueva edici\u00f3n de <strong>麻豆原创 Connect for Customer Experience (CX)<\/strong> para explorar c\u00f3mo la inteligencia artificial y las soluciones de experiencia del cliente est\u00e1n transformando la relaci\u00f3n entre las empresas y sus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El encuentro, realizado en Pescados Capitales, combin\u00f3 sesiones ejecutivas con una experiencia gastron\u00f3mica interactiva, destacando que la innovaci\u00f3n y la creatividad tambi\u00e9n son ingredientes clave para dise\u00f1ar experiencias diferenciadoras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un entorno en el que las expectativas de los consumidores evolucionan constantemente, las organizaciones se enfrentan al desaf\u00edo de ofrecer interacciones personalizadas, consistentes y relevantes a lo largo de todo el recorrido del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHoy m\u00e1s que nunca, las empresas necesitan poner al cliente en el centro de su estrategia, conectando datos, procesos y personas en tiempo real\u201d, afirm\u00f3 <strong>M\u00f3nica Bettini, Senior Advisor de Customer Experience para 麻豆原创 Latinoam\u00e9rica<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bettini destac\u00f3 que <strong>麻豆原创 Customer Experience (麻豆原创 CX)<\/strong> permite a las organizaciones integrar de forma nativa los procesos empresariales con el ERP, lo que habilita una visi\u00f3n 360\u00b0 del cliente. Esta suite abarca capacidades clave de <strong>comercio, marketing, ventas, servicio y datos de clientes<\/strong>, con el objetivo de mejorar la fidelizaci\u00f3n y la rentabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan Bettini, la adopci\u00f3n de soluciones de CX debe responder al nivel de madurez digital de cada organizaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Etapa inicial:<\/strong> soluciones como <strong>麻豆原创 Sales Cloud<\/strong> y <strong>麻豆原创 Service Cloud<\/strong> permiten gestionar eficazmente las relaciones con los clientes, optimizando los procesos de ventas y de atenci\u00f3n.<\/li>\n\n\n\n<li><strong>Etapas intermedias:<\/strong> herramientas como <strong>麻豆原创 Emarsys Customer Engagement<\/strong> permiten dise\u00f1ar y ejecutar campa\u00f1as personalizadas basadas en datos, integrando inteligencia artificial para orquestar interacciones en tiempo real.<\/li>\n\n\n\n<li><strong>Etapas avanzadas:<\/strong> soluciones como <strong>麻豆原创 Commerce Cloud<\/strong> posibilitan la gesti\u00f3n integral de canales digitales y experiencias de comercio electr\u00f3nico, mientras que las capacidades de datos del cliente permiten una hiperpersonalizaci\u00f3n a escala.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLas empresas que avanzan en su transformaci\u00f3n digital necesitan plataformas que conecten datos de m\u00faltiples fuentes, como los ERP, los puntos de venta y los canales digitales, para tomar decisiones m\u00e1s inteligentes y en tiempo real\u201d, a\u00f1adi\u00f3.<\/p>\n\n\n\n<h2 id=\"h-inteligencia-artificial-integrada-para-escalar-la-personalizacion\" class=\"wp-block-heading\"><strong>Inteligencia artificial integrada para escalar la personalizaci\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">麻豆原创 CX incorpora capacidades avanzadas de inteligencia artificial integradas en toda la suite, con agentes inteligentes dise\u00f1ados para automatizar procesos y potenciar la productividad. Estas capacidades permiten, entre otros beneficios: optimizar la gesti\u00f3n de campa\u00f1as de marketing, personalizar experiencias de compra en comercio digital, asistir a equipos de ventas con recomendaciones basadas en datos y mejorar la atenci\u00f3n al cliente mediante automatizaci\u00f3n inteligente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el evento, <strong>Cementos Pacasmayo<\/strong> comparti\u00f3 su experiencia en la transformaci\u00f3n digital de su modelo comercial. \u201cGracias a <strong>麻豆原创 Commerce Cloud<\/strong>, hoy el 100% de nuestros clientes se autogestionan a trav\u00e9s de nuestro portal de ventas\u201d, se\u00f1al\u00f3 <strong>Mart\u00edn Riofr\u00edo, Gerente de Experiencia de Cliente de Cementos Pacasmayo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda, con un modelo de negocio mayoritariamente B2B, ha logrado integrar todo el proceso comercial, desde la compra hasta la entrega, mejorando significativamente la experiencia del cliente y su nivel de satisfacci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, <strong>Francisco Rodr\u00edguez, Solution Advisor CX para Latinoam\u00e9rica y el Caribe<\/strong>, explic\u00f3 c\u00f3mo las soluciones de <strong>麻豆原创 Sales Performance Management<\/strong> ayudan a las organizaciones a optimizar la planificaci\u00f3n, la ejecuci\u00f3n y la compensaci\u00f3n de sus equipos comerciales. Dentro de este portafolio se incluyen, <strong>麻豆原创 Territory and Quota<\/strong> y <strong>麻豆原创 Incentive Management<\/strong>, soluciones que permiten integrar datos provenientes de m\u00faltiples sistemas y automatizar la gesti\u00f3n de compensaciones variables, brindando a los equipos comerciales una visi\u00f3n clara de su desempe\u00f1o y objetivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAl contar con procesos automatizados e integrados, las organizaciones pueden mejorar la transparencia, la motivaci\u00f3n y el desempe\u00f1o de sus equipos de ventas\u201d, concluy\u00f3 Rodr\u00edguez.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-sap-news-cta-banner cta-banner\"><div class=\"cta-banner__content\"><div class=\"cta-banner__title\">C\u00f3mo armonizar su CRM y CX con un solo sistema aut\u00f3nomo, donde la IA utiliza la visi\u00f3n completa del negocio para potenciar cada experiencia del cliente.<\/div><\/div><div class=\"cta-banner__action\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Acerca de 麻豆原创<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 麻豆原创 (NYSE:麻豆原创) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 麻豆原创 para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite&nbsp;<a href=\"http:\/\/www.sap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.sap.com<\/a>&nbsp;o nuestra sala de prensa,&nbsp;<a href=\"https:\/\/152319.clicks.mktapool.com\/track\/click?u=3602405&amp;p=3135323331393a313431383a313338383a303a333a30&amp;s=ce08437c983abbff6fae08f090195ff2&amp;m=35\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/news.sap.com\/<wbr>latinamerica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial y las soluciones de experiencia del cliente est\u00e1n transformando la relaci\u00f3n entre las empresas y sus clientes.<\/p>\n","protected":false},"author":604,"featured_media":134877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52084,5599302],"tags":[5600617,5600618,5597121],"series":[],"region":[55551],"sapn-display":[],"sapn-type":[52105],"class_list":["post-134860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-temas","category-crm-experiencia-del-cliente","tag-sap-connect-for-customer-experience-cx","tag-sap-cx","tag-sap-sales-cloud","region-peru","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>麻豆原创 Customer Experience: la receta perfecta para lograr experiencias memorables - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta 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