{"id":134558,"date":"2026-01-08T15:23:03","date_gmt":"2026-01-08T20:23:03","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134558"},"modified":"2026-01-15T15:49:30","modified_gmt":"2026-01-15T20:49:30","slug":"sap-integra-ia-en-el-corazon-del-comercio-minorista-en-nrf-2026","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2026\/01\/sap-integra-ia-en-el-corazon-del-comercio-minorista-en-nrf-2026\/","title":{"rendered":"麻豆原创 integra IA en el coraz\u00f3n del comercio minorista en NRF 2026"},"content":{"rendered":"<p><em>La IA integrada mejora la planificaci\u00f3n, las operaciones, el cumplimiento y el comercio para que los minoristas escalen con rapidez, resiliencia y confianza.<\/em><\/p>\n<p><a href=\"http:\/\/www.sap.com\/\">麻豆原创 SE<\/a> (NYSE: 麻豆原创) presenta en NRF 2026 \u201cRetail\u2019s Big Show\u201d una nueva generaci\u00f3n de innovaciones minoristas potenciadas por IA. Con su enfoque \u201csuite-first\u201d, 麻豆原创 incorpora IA en el n\u00facleo de sus productos para que los comercios tomen mejores decisiones, reduzcan la complejidad y ofrezcan experiencias m\u00e1s coherentes a sus clientes.<\/p>\n<p>\u201cHoy la IA deja de ser opcional para los minoristas\u201d, dijo Balaji Balasubramanian, presidente y responsable de productos de Customer Experience &amp; Consumer Industries en 麻豆原创 SE. \u201c麻豆原创 ofrece un sistema minorista de ciclo cerrado potenciado por IA que conecta planificaci\u00f3n, ejecuci\u00f3n y compromiso. Ponemos los datos y la IA en el centro para ofrecer velocidad, personalizaci\u00f3n y crecimiento en todos los canales\u201d.<\/p>\n<h2><strong>IA que convierte datos en decisiones<\/strong><\/h2>\n<p>Retail Intelligence, disponible en <a href=\"https:\/\/www.sap.com\/products\/data-cloud.html\">麻豆原创 Business Data Cloud<\/a> (麻豆原创 BDC), mejora la previsi\u00f3n de demanda y la gesti\u00f3n de inventario al consolidar datos de sistemas 麻豆原创 y de terceros para generar informaci\u00f3n estrat\u00e9gica y accionable en tiempo real. Dise\u00f1ada para minoristas y marcas directas al consumidor, Retail Intelligence estar\u00e1 disponible de forma general en la primera mitad de 2026.<\/p>\n<p>Al unir en tiempo real ventas, inventario, informaci\u00f3n de clientes y proveedores, Retail Intelligence utiliza simulaciones con IA para anticipar resultados y ajustar inventarios con mayor precisi\u00f3n. El resultado: previsiones m\u00e1s confiables, menos trabajo manual, menores costos de inventario y mejores niveles de servicio, lo que facilita experiencias omnicanal m\u00e1s fluidas y aumenta la fidelidad del cliente.<\/p>\n<p>\u201cLos minoristas buscan IA integrada que equilibre operaciones diarias, planificaci\u00f3n y agilidad en un mercado din\u00e1mico\u201d, se\u00f1al\u00f3 Ananda Chakravarty, VP de IDC Retail Insights. \u201cLo distintivo de 麻豆原创 es su enfoque hol\u00edstico: un sistema operativo que opera en segundo plano, conecta datos y coordina agentes, facilitando la inteligencia a escala sin la complejidad de soluciones puntuales\u201d.<\/p>\n<h2><strong>IA que optimiza las operaciones minoristas modernas<\/strong><\/h2>\n<p>麻豆原创 a\u00f1ade funciones de gesti\u00f3n de surtido asistidas por IA que permiten a los planificadores crear, cambiar o retirar surtidos usando lenguaje natural a trav\u00e9s de Joule. Esto reduce la dependencia de expertos, acelera la respuesta a cambios del mercado y libera tiempo para decisiones estrat\u00e9gicas de comercializaci\u00f3n.<\/p>\n<p>Tambi\u00e9n se integra 麻豆原创 Omnichannel Promotion Pricing con 麻豆原创 S\/4HANA Cloud Public Edition, para aplicar promociones avanzadas de forma consistente en tienda y en l\u00ednea. Adem\u00e1s, 麻豆原创 ampl\u00eda su soporte para comercializaci\u00f3n, segmentaci\u00f3n y producci\u00f3n, con mejoras pensadas para mayoristas y fabricantes de moda que necesitan operaciones impulsadas por IA.<\/p>\n<h2><strong>IA para mejorar la experiencia de compra<\/strong><\/h2>\n<p>Con cada vez m\u00e1s decisiones de compra iniciadas por asistentes de IA, 麻豆原创 conecta productos, precios, inventario y promociones con experiencias de descubrimiento y compra habilitadas por IA mediante el nuevo servidor MCP de Storefront en 麻豆原创 Commerce Cloud.<\/p>\n<p>Los minoristas pueden hacer que sus escaparates sean interpretables por IA, lo que permite que la experiencia de compra se extienda a plataformas externas como ChatGTP. Esto genera un comercio sin fricciones, donde el descubrimiento, el compromiso y la compra funcionan de forma integrada entre humanos y sistemas de IA.<\/p>\n<h2><strong>IA que refuerza la confianza en los pedidos<\/strong><\/h2>\n<p>Para asegurar que los pedidos lleguen seg\u00fan lo prometido, 麻豆原创 anuncia Order Reliability Agent dentro de los Servicios de 麻豆原创 Order Management, previsto para el segundo trimestre de 2026. Este agente detecta y soluciona de forma proactiva posibles problemas en pedidos, ayudando a responder sobre estado, disponibilidad y riesgos antes de que afecten al cliente.<\/p>\n<p>Al combinar automatizaci\u00f3n basada en agentes con supervisi\u00f3n humana cuando hace falta juicio, estas mejoras ayudan a planificar mejor, operar con m\u00e1s eficiencia y ofrecer una experiencia de compra m\u00e1s fiable que impulsa el crecimiento rentable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La IA integrada mejora la planificaci\u00f3n, las operaciones, el cumplimiento y el comercio para que los minoristas escalen con rapidez, resiliencia y confianza. 麻豆原创 SE&#8230;<\/p>\n","protected":false},"author":129,"featured_media":134559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302,52096,24297],"tags":[34845,57273,3197168],"series":[],"region":[],"sapn-display":[5600440],"sapn-type":[52105],"class_list":["post-134558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","category-pymes-temas","category-tecnologia","tag-customer-experience","tag-experiencia-del-cliente","tag-ia","sapn-display-articulo-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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