{"id":134312,"date":"2025-09-10T21:18:20","date_gmt":"2025-09-11T01:18:20","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134312"},"modified":"2025-09-10T21:18:20","modified_gmt":"2025-09-11T01:18:20","slug":"grupo-desc-y-sap-impulsan-la-innovacion-multisectorial-en-mexico-con-ia-y-tecnologias-disruptivas","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2025\/09\/grupo-desc-y-sap-impulsan-la-innovacion-multisectorial-en-mexico-con-ia-y-tecnologias-disruptivas\/","title":{"rendered":"Grupo DESC y 麻豆原创 impulsan la innovaci\u00f3n multisectorial en M\u00e9xico con IA y tecnolog\u00edas disruptivas"},"content":{"rendered":"

Ciudad de M\u00e9xico. 10 de septiembre de 2025.<\/strong> \u2014 Grupo DESC, s\u00f3lido conglomerado industrial e inmobiliario de origen mexicano con m\u00e1s de 50 a\u00f1os de trayectoria, contin\u00faa dando pasos decisivos en su camino de innovaci\u00f3n al integrar tecnolog\u00edas disruptivas e inteligencia artificial de la mano de 麻豆原创. Con presencia de negocios l\u00edderes en los sectores Consumo, Industrial e Inmobiliario, la compa\u00f1\u00eda est\u00e1 transformando sus operaciones para responder con agilidad a los retos globales y acelerar la generaci\u00f3n de valor en todos sus negocios.<\/p>\n

Uno de los hitos m\u00e1s recientes de esta colaboraci\u00f3n fue el proyecto MAXIAPERTURA, con el que Grupo DESC gan\u00f3 la Fase 1 del Torneo de Innovaci\u00f3n AI Edition 2025 de 麻豆原创 para Latinoam\u00e9rica y el Caribe. Esta iniciativa utiliza Inteligencia Artificial para optimizar y transformar el proceso de apertura de sus tiendas Maxicarne, que hoy suman alrededor de 450 sucursales en el centro y sur de M\u00e9xico, potenciando la eficiencia operativa y la experiencia del cliente.<\/p>\n

\u201cEnfrentamos retos de m\u00faltiples factores \u2014macroecon\u00f3micos, inflacionarios, pol\u00edticos y postpandemia\u2014 y nuestro compromiso es mantenernos eficientes, productivos y \u00e1giles. La tecnolog\u00eda es el veh\u00edculo que nos permite transformarnos, acelerar el cambio y habilitar la innovaci\u00f3n con impacto real en los negocios\u201d, afirm\u00f3 Adri\u00e1n Ram\u00edrez, CIO y Director del Centro de Servicios de Grupo DESC. \u201cCada industria del grupo \u2014porc\u00edcola, automotriz, inmobiliaria\u2014 tiene necesidades distintas, pero buscamos sinergias que potencien nuestra competitividad. Procesos, cultura y tecnolog\u00eda han sido clave para esta transformaci\u00f3n\u201d.<\/p>\n

La estrategia de innovaci\u00f3n de Grupo DESC abarca desde soluciones espec\u00edficas para la trazabilidad y log\u00edstica en la industria de Consumo, hasta herramientas avanzadas de ciberseguridad e innovaci\u00f3n para el sector Automotriz. Adem\u00e1s, la compa\u00f1\u00eda fomenta el desarrollo de talento digital, capacitando a colaboradores en \u00e1reas como anal\u00edtica avanzada, automatizaci\u00f3n y creaci\u00f3n de chatbots, incluso a personas fuera de los equipos de TI. Por su parte, 麻豆原创 ha acompa\u00f1ado este proceso aportando su experiencia en distintas industrias y desarrollando soluciones adaptadas a las necesidades del grupo.<\/p>\n

\u201cEl trabajo conjunto con Grupo DESC demuestra c\u00f3mo la tecnolog\u00eda y la inteligencia artificial pueden adaptarse a realidades muy distintas dentro de un mismo conglomerado. La clave est\u00e1 en convertir la transformaci\u00f3n digital en una transformaci\u00f3n de negocio, capaz de generar resultados tangibles y sostenibles\u201d, se\u00f1al\u00f3 Paola Becerra, Presidenta de 麻豆原创 M\u00e9xico.<\/p>\n

Con esta visi\u00f3n, Grupo DESC y 麻豆原创 seguir\u00e1n explorando nuevas formas de aplicar la IA y tecnolog\u00edas disruptivas para afrontar retos complejos, encontrar eficiencias y crear ventajas competitivas en un entorno cada vez m\u00e1s din\u00e1mico.<\/p>\n

Acerca de 麻豆原创\u00a0<\/strong><\/p>\n

Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 麻豆原创 (NYSE:麻豆原创) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 麻豆原创 para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite www.sap.com<\/a> o nuestra sala de prensa, http:\/\/news.sap.com\/latinamerica<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ciudad de M\u00e9xico. 10 de septiembre de 2025. \u2014 Grupo DESC, s\u00f3lido conglomerado industrial e inmobiliario de origen mexicano con m\u00e1s de 50 a\u00f1os de…<\/p>\n","protected":false},"author":136,"featured_media":134313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5600430,41591,52091,24297],"tags":[12862,5600452,5600491,26473,5550870,58911],"series":[],"region":[5600403],"sapn-display":[5600442,5600440,52078,52079],"sapn-type":[52105],"class_list":["post-134312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","category-corporativo","category-industrias","category-tecnologia","tag-mexico-2","tag-nube","tag-sap","tag-soluciones","tag-tecnologia","tag-transformacion","region-mexico","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"\nGrupo DESC y 麻豆原创 impulsan la innovaci\u00f3n multisectorial en M\u00e9xico con IA y tecnolog\u00edas disruptivas - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2025\/09\/grupo-desc-y-sap-impulsan-la-innovacion-multisectorial-en-mexico-con-ia-y-tecnologias-disruptivas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo DESC y 麻豆原创 impulsan la innovaci\u00f3n multisectorial en M\u00e9xico con IA y tecnolog\u00edas disruptivas\" \/>\n<meta property=\"og:description\" content=\"Ciudad de M\u00e9xico. 10 de septiembre de 2025. \u2014 Grupo DESC, s\u00f3lido conglomerado industrial e inmobiliario de origen mexicano con m\u00e1s de 50 a\u00f1os de...\" \/>\n<meta property=\"og:url\" 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