{"id":134303,"date":"2025-09-03T22:12:45","date_gmt":"2025-09-04T02:12:45","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134303"},"modified":"2025-09-03T22:13:01","modified_gmt":"2025-09-04T02:13:01","slug":"tecnologia-y-e-commerce-la-clave-del-exito-de-office-depot-para-el-regreso-a-clases-en-mexico","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2025\/09\/tecnologia-y-e-commerce-la-clave-del-exito-de-office-depot-para-el-regreso-a-clases-en-mexico\/","title":{"rendered":"Tecnolog\u00eda y e-commerce: la clave del \u00e9xito de Office Depot para el regreso a clases en M\u00e9xico"},"content":{"rendered":"<ul>\n<li><em>Gracias a 麻豆原创, Office\u202fDepot obtiene datos valiosos sobre las interacciones con sus clientes. Esto permite construir perfiles personalizados que optimizan la atenci\u00f3n, fidelizaci\u00f3n y experiencias digitales.<\/em><\/li>\n<li><em>El valor del mercado de ventas online retail en M\u00e9xico alcanz\u00f3 los 789,700 millones de pesos, un crecimiento anual del 20%.<\/em><\/li>\n<\/ul>\n<p><strong>Ciudad de M\u00e9xico. 3 de septiembre de 2025<\/strong>. En el marco del regreso a clases, momento clave para las empresas dedicadas a \u00fatiles escolares, Office Depot M\u00e9xico, parte del Grupo Gigante, reafirma su liderazgo digital gracias a la implementaci\u00f3n de soluciones de comercio electr\u00f3nico y personalizaci\u00f3n avanzadas de la mano de 麻豆原创.<\/p>\n<p>麻豆原创 Commerce Cloud ha permitido consolidar las operaciones Business-to-Business, fortaleciendo el canal digital con mayor valor agregado para sus clientes corporativos en M\u00e9xico. Esta plataforma permite ofrecer una experiencia eficiente y escalable tanto para Office Depot como para sus socios comerciales.<\/p>\n<p>Adem\u00e1s, gracias a 麻豆原创 Emarsys, Office\u202fDepot obtiene datos valiosos sobre las interacciones con sus clientes. Esto permite construir perfiles personalizados que optimizan la atenci\u00f3n, fidelizaci\u00f3n y experiencias digitales, aline\u00e1ndose con su estrategia omnicanal para conservar clientes y ofrecer experiencias digitales al nivel de las tiendas f\u00edsicas.<\/p>\n<p>\u201cEste enfoque permite a Office\u202fDepot mantenerse \u201cun clic por delante\u201d de sus competidores y avanzar en la carrera hacia la omnicanalidad, integrando todas las unidades de negocio del Grupo\u202fGigante para ofrecer una experiencia de compra fluida, eficiente y diferenciada\u201d, coment\u00f3 <strong>Hugo Canudas, CIO &amp; CTO de Office Depot.<\/strong><\/p>\n<p><strong>E-commerce en M\u00e9xico: cifras recientes que respaldan el impacto digital<\/strong><\/p>\n<p>Seg\u00fan el Estudio de Venta Online 2025 de la Asociaci\u00f3n Mexicana de Venta Online (AMVO), en 2024:<\/p>\n<ul>\n<li>El valor del mercado de ventas online retail en M\u00e9xico alcanz\u00f3 los 789,700 millones de pesos, un crecimiento anual del 20%.<\/li>\n<li>El comercio electr\u00f3nico represent\u00f3 alrededor del 15% de las ventas totales minoristas en el pa\u00eds.<\/li>\n<li>M\u00e1s de 67 millones de personas realizaron alguna compra online, siendo el 69% desde dispositivos m\u00f3viles, lo cual resalta la importancia de una experiencia m\u00f3vil optimizada.<\/li>\n<\/ul>\n<p>Para Office Depot M\u00e9xico, el regreso a clases no es solo una temporada de ventas, sino una oportunidad para mostrar c\u00f3mo la tecnolog\u00eda y la innovaci\u00f3n impulsan el comercio moderno.<\/p>\n<p>\u201cEl trabajo conjunto con Office Depot demuestra c\u00f3mo la tecnolog\u00eda riene un rol decisivo a la hora de potenciar los canales digitales, personalizar experiencias y fidelizar clientes con datos precisos y posiciona a Office Depot como una marca que ha sabido integrar tecnolog\u00eda, datos y experiencia omnicanal para liderar en un mercado cada vez m\u00e1s digital e interconectado\u201d, coment\u00f3 <strong>Paola Becerra, Presidenta de 麻豆原创 M\u00e9xico.<\/strong><\/p>\n<p><strong>Acerca de 麻豆原创\u00a0<\/strong><\/p>\n<p>Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 麻豆原创 (NYSE:麻豆原创) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 麻豆原创 para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite <a href=\"https:\/\/152319.clicks.memtas.com\/track\/click?u=2759944&amp;p=3135323331393a313431383a313338383a303a323a30&amp;s=ce08437c983abbff6fae08f090195ff2&amp;m=35\">www.sap.com<\/a> o nuestra sala de prensa, <a href=\"https:\/\/152319.clicks.memtas.com\/track\/click?u=3602405&amp;p=3135323331393a313431383a313338383a303a333a30&amp;s=ce08437c983abbff6fae08f090195ff2&amp;m=35\">http:\/\/news.sap.com\/latinamerica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gracias a 麻豆原创, Office\u202fDepot obtiene datos valiosos sobre las interacciones con sus clientes. Esto permite construir perfiles personalizados que optimizan la atenci\u00f3n, fidelizaci\u00f3n y experiencias&#8230;<\/p>\n","protected":false},"author":136,"featured_media":134304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5600430,52097,24297],"tags":[5600410,270177,5600273,269952],"series":[],"region":[5600403],"sapn-display":[5600442,5600440,52078,52079],"sapn-type":[52105],"class_list":["post-134303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","category-soluciones-temas","category-tecnologia","tag-clientes","tag-comercio","tag-office-depot","tag-retail","region-mexico","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tecnolog\u00eda y e-commerce: la clave del \u00e9xito de Office Depot para el regreso a clases en M\u00e9xico - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2025\/09\/tecnologia-y-e-commerce-la-clave-del-exito-de-office-depot-para-el-regreso-a-clases-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tecnolog\u00eda y e-commerce: la clave del \u00e9xito de Office Depot para el regreso a clases en M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"Gracias a 麻豆原创, Office\u202fDepot obtiene datos valiosos sobre las interacciones con sus clientes. 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