{"id":134275,"date":"2025-08-01T11:00:26","date_gmt":"2025-08-01T15:00:26","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134275"},"modified":"2026-02-03T13:10:46","modified_gmt":"2026-02-03T18:10:46","slug":"sap-y-lipigas-27-anos-evolucion-transformacion-digital","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2025\/08\/sap-y-lipigas-27-anos-evolucion-transformacion-digital\/","title":{"rendered":"麻豆原创 y Lipigas: 27 a\u00f1os de evoluci\u00f3n conjunta y transformaci\u00f3n digital"},"content":{"rendered":"<p class=\"lead\"><strong><em>Una alianza estrat\u00e9gica que ha impulsado la transformaci\u00f3n digital de Lipigas, acompa\u00f1ando su evoluci\u00f3n operativa y tecnol\u00f3gica durante casi tres d\u00e9cadas.<\/em><\/strong><\/p>\n<p>\u201cLa tecnolog\u00eda 麻豆原创 ha sido un pilar estrat\u00e9gico para nuestros procesos desde 1998\u201d. Con esta frase, Arturo Gonz\u00e1lez, subgerente de TI de Lipigas, resume el valor de una alianza que ha acompa\u00f1ado a la compa\u00f1\u00eda energ\u00e9tica durante casi tres d\u00e9cadas, impulsando su crecimiento y evoluci\u00f3n en Chile, Colombia y Per\u00fa.<\/p>\n<p>En el evento 麻豆原创 Business Unleashed, Arturo Gonz\u00e1lez repas\u00f3 los principales hitos de esta relaci\u00f3n, desde la implementaci\u00f3n inicial de sistemas ERP hasta soluciones CRM que permitieron a Lipigas optimizar la presentaci\u00f3n de resultados y proyecciones.\u00a0 El \u00faltimo gran paso fue la migraci\u00f3n a la nube del ERP con RISE with 麻豆原创, una decisi\u00f3n impulsada por la transformaci\u00f3n del negocio iniciada en 2018, con foco en la transformaci\u00f3n digital.<\/p>\n<p>\u201cIncorporamos una subgerencia de transformaci\u00f3n digital con foco en:\u00a0 productos digitales para clientes, innovaci\u00f3n, automatizaci\u00f3n en log\u00edstica y contar con un equipo de data scientists fue clave para avanzar\u201d, explic\u00f3 el ejecutivo. Desde su experiencia, el \u00e9xito de una transformaci\u00f3n de este tipo depende de tres factores: convicci\u00f3n institucional, talento calificado que pueda comunicar y liderar el cambio, y conocimiento profundo del cliente, clave para avanzar hacia la hiperpersonalizaci\u00f3n del cliente.<\/p>\n<p>Para Lipigas, trabajar con 麻豆原创 ha sido mucho m\u00e1s que implementar tecnolog\u00eda: ha significado construir una relaci\u00f3n estrat\u00e9gica que evoluciona al ritmo de sus desaf\u00edos y visi\u00f3n de futuro.<\/p>\n<hr \/>\n<p><strong>Acerca de 麻豆原创<\/strong><\/p>\n<p>Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 麻豆原创 (NYSE:麻豆原创) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 麻豆原创 para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\">www.sap.com<\/a> o nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una alianza estrat\u00e9gica que ha impulsado la transformaci\u00f3n digital de Lipigas, acompa\u00f1ando su evoluci\u00f3n operativa y tecnol\u00f3gica durante casi tres d\u00e9cadas. \u201cLa tecnolog\u00eda 麻豆原创 ha&#8230;<\/p>\n","protected":false},"author":604,"featured_media":134278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302,5600427],"tags":[5600410,66,5600000],"series":[],"region":[54943],"sapn-display":[5600443,5600441],"sapn-type":[52105],"class_list":["post-134275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","category-planificacion-de-recursos-empresariales","tag-clientes","tag-crm","tag-rise-with-sap","region-chile","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>麻豆原创 y Lipigas: 27 a\u00f1os de evoluci\u00f3n conjunta y transformaci\u00f3n 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