{"id":133937,"date":"2025-03-18T16:55:09","date_gmt":"2025-03-18T20:55:09","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=133937"},"modified":"2025-03-18T16:56:31","modified_gmt":"2025-03-18T20:56:31","slug":"colombia-entre-los-3-paises-que-lidera-inversion-en-ia-en-latinoamerica-segun-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2025\/03\/colombia-entre-los-3-paises-que-lidera-inversion-en-ia-en-latinoamerica-segun-sap\/","title":{"rendered":"Colombia entre los 3 pa\u00edses que lidera inversi\u00f3n en IA en Latinoam\u00e9rica, seg\u00fan 麻豆原创"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">Un estudio de 麻豆原创 muestra que las empresas del pa\u00eds planean incrementar sus inversiones en inteligencia artificial, con foco en eficiencia, productividad y talento especializado.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">La inteligencia artificial (IA) sigue ganando protagonismo en el mundo empresarial y Colombia no es la excepci\u00f3n frente a esta tendencia global. De acuerdo con un estudio reciente realizado por 麻豆原创 entre <\/span><b>1.200 tomadores de decisiones de empresas de Am\u00e9rica Latina,<\/b><span style=\"font-weight: 400\"> el 69% de las empresas en Colombia anticipa un impacto significativo de la IA en sus industrias. As\u00ed, nuestro pa\u00eds supera el promedio latinoamericano del 63% y se ubica como el segundo de la regi\u00f3n que considera que la IA tendr\u00e1 una mayor incidencia en los procesos empresariales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El informe tambi\u00e9n revela que el 54% de las organizaciones planea incrementar su inversi\u00f3n en soluciones de IA durante 2025, algo que evidencia un compromiso creciente con la transformaci\u00f3n digital y la automatizaci\u00f3n de procesos. En este apartado, Colombia est\u00e1 en la tercera posici\u00f3n de pa\u00edses con mayor expectativa de inversi\u00f3n, muy cerca de Brasil y M\u00e9xico.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Esta percepci\u00f3n es especialmente alta en las medianas empresas (81%) y grandes organizaciones (73%), que ya est\u00e1n incorporando IA para optimizar sus operaciones y mejorar la experiencia del cliente. Solo el 10% de las empresas cree que la IA tendr\u00e1 poco impacto, mientras que el 16% afirma que a\u00fan es demasiado pronto para evaluarlo, en especial en las peque\u00f1as empresas (17%).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Asimismo, el 44% de las empresas del pa\u00eds ya ha obtenido resultados tangibles de sus iniciativas en inteligencia artificial, con un impacto mayor en grandes empresas (57%) y medianas (50%). Mientras tanto, un 46% espera ver los beneficios en los pr\u00f3ximos 6 a 12 meses, lo que refuerza la confianza en la tecnolog\u00eda como un factor clave para la competitividad.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cLas empresas en Colombia est\u00e1n apostando cada vez m\u00e1s por la inteligencia artificial como un motor de transformaci\u00f3n y crecimiento. La inversi\u00f3n proyectada para 2025 refleja la confianza en su capacidad para mejorar la eficiencia, optimizar procesos y generar valor en m\u00faltiples industrias\u201d, asegur\u00f3 Marcela Perilla, Presidente para la Regi\u00f3n Norte de Am\u00e9rica Latina y el Caribe de 麻豆原创, compa\u00f1\u00eda l\u00edder en el desarrollo de soluciones innovadoras que permiten adoptar la IA de manera estrat\u00e9gica y sostenible.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El servicio al cliente es el \u00e1rea con mayor adopci\u00f3n de IA en Colombia, con un 70% de empresas que la implementan para mejorar la eficiencia y personalizaci\u00f3n de sus interacciones. Le siguen marketing y comunicaciones (53%), tecnolog\u00eda (33%) y operaciones (31%).<\/span><\/p>\n<p><b>Retos en implementaci\u00f3n y talento<\/b><\/p>\n<p><span style=\"font-weight: 400\">A pesar del optimismo, existen desaf\u00edos en la adopci\u00f3n de la IA. La falta de claridad sobre c\u00f3mo integrarla en los procesos empresariales es la principal barrera, mencionada por el 33% de las empresas, especialmente en grandes organizaciones (45%). Otras preocupaciones incluyen la ciberseguridad (27%) y la escasez de talento calificado (26%), lo que subraya la importancia de invertir en capacitaci\u00f3n y formaci\u00f3n de equipos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">De hecho, el talento humano es un aspecto clave para el crecimiento de la IA en las empresas. Actualmente, el 53% de las organizaciones ya est\u00e1 invirtiendo en capacitaci\u00f3n en IA para sus equipos, lo que pone a Colombia como el segundo pa\u00eds de Am\u00e9rica Latina en esta medici\u00f3n. Adem\u00e1s, el 53% de las empresas ya contrata personal con experiencia en IA, con un porcentaje especialmente alto en grandes empresas (81%) y un crecimiento significativo en pymes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por otro lado, la sostenibilidad tambi\u00e9n se consolida como un factor clave en la implementaci\u00f3n de IA en las empresas colombianas. El 49% de las compa\u00f1\u00edas considera \u2018muy importante\u2019 priorizar soluciones sostenibles, mientras que un 42% la califica como \u2018algo importante\u2019.<\/span><\/p>\n<p><b>Impulso a la innovaci\u00f3n con soluciones basadas en IA<\/b><\/p>\n<p><span style=\"font-weight: 400\">La visi\u00f3n de 麻豆原创 de hacer de la IA un aliado del mayor valor para las organizaciones sigue haci\u00e9ndose realidad a trav\u00e9s de productos como<\/span><a href=\"https:\/\/www.sap.com\/products\/data-cloud.html\"> <span style=\"font-weight: 400\">麻豆原创 Business Data Cloud<\/span><\/a><span style=\"font-weight: 400\">, una innovadora soluci\u00f3n dise\u00f1ada para unificar todos los datos de 麻豆原创 y de terceros dentro de una organizaci\u00f3n. Esta herramienta ofrece una base de datos confiable que permite a las empresas tomar decisiones m\u00e1s informadas y fomentar una IA responsable y confiable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A trav\u00e9s de este tipo de soluciones, 麻豆原创 reafirma su compromiso de apoyar a las empresas en su transformaci\u00f3n digital, ayud\u00e1ndolas a superar los desaf\u00edos de adopci\u00f3n de la IA y maximizar su impacto en la eficiencia, productividad y competitividad del mercado colombiano.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio de 麻豆原创 muestra que las empresas del pa\u00eds planean incrementar sus inversiones en inteligencia artificial, con foco en eficiencia, productividad y talento especializado&#8230;.<\/p>\n","protected":false},"author":141,"featured_media":133940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[],"series":[],"region":[55204],"sapn-display":[],"sapn-type":[52105],"class_list":["post-133937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","region-colombia","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Colombia entre los 3 pa\u00edses que lidera inversi\u00f3n en IA en Latinoam\u00e9rica, seg\u00fan 麻豆原创 - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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