{"id":133679,"date":"2024-10-10T17:39:10","date_gmt":"2024-10-10T21:39:10","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=133679"},"modified":"2024-10-16T08:55:47","modified_gmt":"2024-10-16T12:55:47","slug":"social-innomarathon-2024-un-viaje-de-innovacion-impacto-y-voluntariado","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2024\/10\/social-innomarathon-2024-un-viaje-de-innovacion-impacto-y-voluntariado\/","title":{"rendered":"Social Innomarathon 2024: Un viaje de innovaci\u00f3n, impacto y voluntariado"},"content":{"rendered":"<p style=\"font-weight: 400\">El Social Innomarathon es una iniciativa dise\u00f1ada para apoyar y hacer crecer empresas impulsadas por el impacto social en toda Am\u00e9rica Latina. El programa ha evolucionado en los \u00faltimos seis a\u00f1os, y en 2020, 麻豆原创 se asoci\u00f3 con Socialab para llevarlo al siguiente nivel. El Social Innomarathon est\u00e1 dise\u00f1ado para reconocer, aumentar la capacidad y respaldar a startups que tienen como prioridad tanto los objetivos sociales como los de negocio. En la edici\u00f3n 2023-2024, nos centramos en empresas que promueven la diversidad a trav\u00e9s de soluciones tecnol\u00f3gicas innovadoras.<\/p>\n<p style=\"font-weight: 400\">El coraz\u00f3n del Social Innomarathon reside en la asociaci\u00f3n y colaboraci\u00f3n entre los empleados de 麻豆原创 y las startups participantes. Durante los \u00faltimos 11 meses, 36 empleados de 麻豆原创 de toda Am\u00e9rica Latina contribuyeron con m\u00e1s de 450 horas de voluntariado y consultor\u00eda basada en habilidades. Cada fase estuvo impulsada por la pasi\u00f3n, la creatividad y un compromiso compartido con el cambio social. Un aspecto \u00fanico del Social Innomarathon es la relaci\u00f3n directa que se desarrolla entre los voluntarios y las startups, creando un ambiente de mentor\u00eda din\u00e1mico y beneficioso para ambas partes. Empleados de 麻豆原创 de todos los niveles apoyan a estas empresas. Nuestros equipos ejecutivos participaron tanto en persona como de manera virtual para entender los desaf\u00edos comerciales de las startups. Brindaron asesor\u00eda estrat\u00e9gica sobre crecimiento proyectado y estrategias para clientes, ofreciendo una perspectiva amplia que fue clave para definir los objetivos de cada startup dentro del programa.<\/p>\n<p style=\"font-weight: 400\">Cada una de las cuatro startups \u2014VBraille, H\u00e1blalo, Wuupi y Troca\u2014 ha demostrado una notable innovaci\u00f3n al utilizar la tecnolog\u00eda para abordar problemas sociales urgentes. A continuaci\u00f3n, las presentamos:<\/p>\n<ul style=\"font-weight: 400\">\n<li><a href=\"https:\/\/wuupi.com.mx\/\"><strong>Wuupi<\/strong><\/a>: Crea un ecosistema digital gamificado para la terapia y rehabilitaci\u00f3n de personas con discapacidades motoras e intelectuales, utilizando controles inclusivos y videojuegos.<\/li>\n<li><strong>VBraille (ahora <\/strong><a href=\"https:\/\/iduquity.com\/\"><strong>Iduquity<\/strong><\/a><strong>)<\/strong>: Aborda las brechas educativas y laborales a trav\u00e9s de una formaci\u00f3n continua y pr\u00e1ctica para personas con discapacidades, aprovechando las comunidades de pares y la tecnolog\u00eda.<\/li>\n<li><a href=\"https:\/\/hablalo.app\/\"><strong>H\u00e1blalo<\/strong><\/a>: Desarrolla soluciones tecnol\u00f3gicas accesibles para personas con discapacidades de comunicaci\u00f3n, mejorando sus interacciones diarias y acceso a servicios.<\/li>\n<li><a href=\"https:\/\/sejatroca.com\/\"><strong>Troca<\/strong><\/a>: Ofrece una plataforma de datos y diagn\u00f3sticos para estrategias personalizadas de diversidad, equidad e inclusi\u00f3n, ayudando a las empresas brasile\u00f1as a desarrollar e implementar iniciativas efectivas de diversidad e inclusi\u00f3n.<\/li>\n<\/ul>\n<p style=\"font-weight: 400\">A lo largo del programa, se lograron muchos hitos importantes, impulsando resultados clave en los negocios:<\/p>\n<ul style=\"font-weight: 400\">\n<li><strong>Wuupi<\/strong>: Cre\u00f3 un video promocional y mape\u00f3 a los actores del ecosistema.<\/li>\n<li><strong>VBraille (ahora Iduquity)<\/strong>: Reposicion\u00f3 su marca y desarroll\u00f3 una estrategia de ventas m\u00e1s efectiva.<\/li>\n<li><strong>H\u00e1blalo<\/strong>: Se expandi\u00f3 y desarroll\u00f3 una nueva estrategia comercial y de expansi\u00f3n de mercados.<\/li>\n<li><strong>Troca<\/strong>: Lanz\u00f3 nuevos productos y mejor\u00f3 los procesos de gesti\u00f3n empresarial.<\/li>\n<\/ul>\n<p style=\"font-weight: 400\">\u00a1Felicitaciones a nuestros l\u00edderes por construir bases s\u00f3lidas que permitir\u00e1n que sus negocios prosperen! Ha sido incre\u00edble para nuestros equipos de consultores pro-bono trabajar junto a ustedes.<\/p>\n<p style=\"font-weight: 400\">Adem\u00e1s de empoderar a las startups, este viaje ha enriquecido a nuestra comunidad de 麻豆原创 con nuevas perspectivas e ideas. Al igual que en una marat\u00f3n, esto ha requerido resistencia, trabajo en equipo y una visi\u00f3n compartida. Social Innomarathon es m\u00e1s que un programa, es un testimonio del poder del voluntariado, la innovaci\u00f3n y la implacable b\u00fasqueda de un mundo m\u00e1s inclusivo y diverso.<\/p>\n<p style=\"font-weight: 400\">A medida que concluimos esta edici\u00f3n de Social Innomarathon, te invitamos a conocer m\u00e1s sobre las personas y empresas detr\u00e1s del \u00e9xito, a escuchar estos <a href=\"https:\/\/eur03.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fopen.spotify.com%2Fshow%2F6HAoApqtkhv35sAH8xDRAo%3Fsi%3D34eb8a0b941849a3&amp;data=05%7C02%7Cmariana.paniagua%40sap.com%7C5793cdb7a2ec42c99b6a08dccdd7bb91%7C42f7676cf455423c82f6dc2d99791af7%7C0%7C0%7C638611573729955683%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=zT%2Bvf7GieGssROHahxZd8GZpem7UfreBU26VX94SKms%3D&amp;reserved=0\">podcasts<\/a> con nuestras startups y voluntarios\/as estrella, y este resumen visual creado por el equipo de Socialab, disponible tanto en espa\u00f1ol como en ingl\u00e9s.<\/p>\n<p style=\"font-weight: 400\">Ojal\u00e1 que juntos, continuemos generando cambios positivos.<a href=\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa.jpg\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-133680 size-full\" src=\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa.jpg\" alt=\"\" width=\"5783\" height=\"11540\" srcset=\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa.jpg 5783w, https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa-150x300.jpg 150w, https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa-513x1024.jpg 513w, https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa-768x1533.jpg 768w, https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa-770x1536.jpg 770w, https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa-1026x2048.jpg 1026w\" sizes=\"auto, (max-width: 5783px) 100vw, 5783px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/10\/10\/SLT_Relatoria-Grafica-Espanol-Completa-1.jpg\" target=\"_blank\" rel=\"noopener\">Infograf\u00eda<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Social Innomarathon es una iniciativa dise\u00f1ada para apoyar y hacer crecer empresas impulsadas por el impacto social en toda Am\u00e9rica Latina. El programa ha&#8230;<\/p>\n","protected":false},"author":4935,"featured_media":133682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[56556,5550869,58404],"series":[],"region":[26401],"sapn-display":[5600442,5600440,53499],"sapn-type":[6114],"class_list":["post-133679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog-2","tag-responsabilidad-social","tag-responsabilidad-social-empresaria","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Innomarathon 2024: Innovaci\u00f3n, impacto y voluntariado - 麻豆原创 News Center 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