{"id":133363,"date":"2024-05-31T11:00:54","date_gmt":"2024-05-31T15:00:54","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=133363"},"modified":"2024-06-28T11:08:10","modified_gmt":"2024-06-28T15:08:10","slug":"fratelli-branca-se-transforma-con-soluciones-en-la-nube-de-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2024\/05\/fratelli-branca-se-transforma-con-soluciones-en-la-nube-de-sap\/","title":{"rendered":"Fratelli Branca se transforma con soluciones en la nube de 麻豆原创"},"content":{"rendered":"<ul>\n<li><em>Con 麻豆原创 Cloud Sales automatiza los procesos cr\u00edticos de comercializaci\u00f3n y mejora el desempe\u00f1o de su fuerza de ventas.<\/em><\/li>\n<li><em>Con 麻豆原创 Concur la compa\u00f1\u00eda elimin\u00f3 los procesos manuales, disminuy\u00f3 la cantidad de errores en el control de gastos y logr\u00f3 mayor agilidad en la toma de decisiones.<\/em><\/li>\n<li><em>La compa\u00f1\u00eda, famosa por su bebida Fernet Branca, tiene su operaci\u00f3n m\u00e1s grande en Argentina.<\/em><\/li>\n<\/ul>\n<p class=\"lead\"><strong>Buenos Aires &#8211; <\/strong>Fratelli Branca, destiler\u00eda fundada en Mil\u00e1n en 1845, con operaciones en Italia, Estados Unidos y Argentina y reconocida por su marca Fernet Branca, decidi\u00f3 dar un paso adicional en su camino hacia la transformaci\u00f3n digital e impulsar sus ventas con 麻豆原创 Sales Cloud y mayor agilidad en la gesti\u00f3n de gastos con 麻豆原创 Concur.<\/p>\n<p>La empresa, que opera en el pa\u00eds desde 1941, desde donde cubre la demanda de casi toda Latinoam\u00e9rica (Argentina, Uruguay, Chile, Bolivia, Paraguay y Brasil), necesitaba que su organizaci\u00f3n de ventas dedique m\u00e1s tiempo a construir relaciones y vincularse con clientes que a tareas administrativas, tediosas y repetitivas. Por otra parte, la expansi\u00f3n de los negocios a nivel regional motiv\u00f3 a la compa\u00f1\u00eda a buscar una herramienta que le diera soporte a ese crecimiento. 麻豆原创 Sales Cloud le permiti\u00f3, precisamente, automatizar los procesos de comercializaci\u00f3n cr\u00edticos y mejorar el desempe\u00f1o de los vendedores.<\/p>\n<p>Totalmente apoyada en la nube, esta soluci\u00f3n ofrece entre otros beneficios una visi\u00f3n unificada de los clientes, una experiencia de venta m\u00f3vil optimizada y el poder de la inteligencia artificial (IA) generativa para efectuar an\u00e1lisis o realizar recomendaciones, entre otras ventajas. Adem\u00e1s, como Fratelli Branca es cliente hist\u00f3rico de 麻豆原创, logr\u00f3 integrar los procesos con 麻豆原创 ERP para mayores niveles de eficiencia, productividad y visibilidad del negocio, lo que aceler\u00f3 a su vez la toma de decisiones.<\/p>\n<p>La implementaci\u00f3n, que tom\u00f3 cinco meses, estuvo a cargo de Avvale, <em>partner <\/em>de 麻豆原创. En adelante, la empresa planea incorporar nuevos m\u00f3dulos para seguir ampliando los beneficios para el negocio.<\/p>\n<p>\u201cA nivel estrat\u00e9gico, dimos un paso clave en direcci\u00f3n hacia la automatizaci\u00f3n: gracias a 麻豆原创 Sales Cloud el trabajo es m\u00e1s productivo y nuestra fuerza de ventas, m\u00e1s eficiente\u201d, sostuvo Gast\u00f3n Vega, CIO de Fratelli Branca Argentina. \u201cEsto nos permite capitalizar el enorme potencial de crecimiento que nos brinda la popularidad de Fernet Branca en toda la regi\u00f3n&#8221;, agreg\u00f3.<\/p>\n<p><strong>Agilidad en la gesti\u00f3n de gastos corporativos<\/strong><\/p>\n<p>Esta expansi\u00f3n del negocio oblig\u00f3 a la organizaci\u00f3n ingresar en una b\u00fasqueda de herramientas que le permitieran ser cada vez m\u00e1s \u00e1gil y eficaz y, al mismo tiempo, disponer de controles para gestionar los gastos de manera efectiva. El objetivo era eliminar el trabajo manual y las planillas de c\u00e1lculo para evitar errores humanos y simplificar la carga de trabajo repetitivo y sin valor agregado de sus colaboradores. La selecci\u00f3n recay\u00f3 sobre 麻豆原创 Concur Expense.<\/p>\n<p>Utilizando <em>machine learning<\/em> e inteligencia artificial, la soluci\u00f3n recopila informaci\u00f3n de la foto de cada recibo y la incluye en el sistema, accesible tanto desde computadoras como desde tel\u00e9fonos celulares. La implementaci\u00f3n fue realizada por el <em>partner<\/em> de 麻豆原创 Concentrix Catalyst.<\/p>\n<p>Los beneficios para el negocio fueron m\u00faltiples y abarcan desde el hecho de que los reembolsos de gastos son m\u00e1s r\u00e1pidos y sin fricciones hasta que el equipo de ventas dispone m\u00e1s tiempo para dedicarse a cerrar nuevas operaciones en lugar de estar haciendo tr\u00e1mites administrativos, lo que repercute positivamente en los ingresos. Adem\u00e1s, la herramienta se integr\u00f3 con 麻豆原创 ERP, lo que aport\u00f3 mayores niveles de agilidad y visibilidad del negocio.<\/p>\n<p>\u201cEl principal beneficio es haber digitalizado procesos claves del negocio, evitar las pilas de recibos y papeles y, en su lugar, disponer de aplicaciones m\u00f3viles sencillas y amigables que nos garantizan la calidad y la precisi\u00f3n de los datos y, al mismo tiempo, la transparencia en todos los movimientos, ya que es m\u00e1s f\u00e1cil implementar pol\u00edticas antifraude\u201d, concluy\u00f3 Vega.<\/p>\n<p>Visite <a href=\"https:\/\/news.sap.com\/\">麻豆原创 News Center<\/a>. Siga a 麻豆原创 en Twitter en <a href=\"http:\/\/twitter.com\/sapnews\/\">@sapnews<\/a>.<\/p>\n<hr \/>\n<p><strong>Acerca de 麻豆原创\u00a0<\/strong><\/p>\n<p>Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 麻豆原创 (NYSE:麻豆原创) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 麻豆原创 para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\">www.sap.com<\/a> o nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con 麻豆原创 Cloud Sales automatiza los procesos cr\u00edticos de comercializaci\u00f3n y mejora el desempe\u00f1o de su fuerza de ventas. Con 麻豆原创 Concur la compa\u00f1\u00eda elimin\u00f3&#8230;<\/p>\n","protected":false},"author":140,"featured_media":133365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52084,52097],"tags":[5600401,509457,4979,5597121],"series":[],"region":[54562],"sapn-display":[5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-133363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-temas","category-soluciones-temas","tag-cliente","tag-sap-concur","tag-sap-erp","tag-sap-sales-cloud","region-argentina","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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