{"id":133345,"date":"2024-06-10T10:00:49","date_gmt":"2024-06-10T14:00:49","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=133345"},"modified":"2024-05-28T10:38:56","modified_gmt":"2024-05-28T14:38:56","slug":"reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/","title":{"rendered":"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX"},"content":{"rendered":"<p class=\"lead\"><em>La industria del retail est\u00e1 experimentando una revoluci\u00f3n gracias a la introducci\u00f3n de tecnolog\u00edas exponenciales como la inteligencia artificial (IA), la realidad aumentada (RA) y el Internet de las cosas (IoT). Estas innovaciones est\u00e1n permitiendo adaptar productos y servicios a las necesidades \u00fanicas de cada consumidor, transformando toda la cadena de valor del comercio minorista y online. En este contexto, las soluciones de CRM y CX de 麻豆原创 emergen como herramientas clave para enfrentar los desaf\u00edos de la modernizaci\u00f3n y liderar el mercado global.<\/em><\/p>\n<p><!--more--><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>La Hiperpersonalizaci\u00f3n como Diferenciador en Retail<\/strong><\/p>\n<p>Con habilidades excepcionales para ofrecer experiencias de consumo altamente personalizadas, la IA est\u00e1 al frente de esta expansi\u00f3n tecnol\u00f3gica, redefiniendo las estrategias de <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm.html\" target=\"_blank\" rel=\"noopener\">CRM y CX de 麻豆原创<\/a>. Se ha revelado que la hiperpersonalizaci\u00f3n es una prioridad para los ejecutivos del retail que buscan estimular su competitividad.<\/p>\n<p><strong>La Convergencia de Tecnolog\u00edas para una Experiencia \u00danica<\/strong><\/p>\n<p>Escenarios innovadores como las salas de exposici\u00f3n de productos virtuales se est\u00e1n convirtiendo en una realidad gracias a la integraci\u00f3n de la RA y la IA. En 麻豆原创, estamos alineados con esta evoluci\u00f3n, permitiendo experiencias de compra inmersivas y personalizadas a trav\u00e9s de nuestros robustos sistemas de CRM y CX.<\/p>\n<p><strong>Datos, Personalizaci\u00f3n y Fidelizaci\u00f3n<\/strong><\/p>\n<p>El enfoque en satisfacer las necesidades exclusivas de cada consumidor y la optimizaci\u00f3n de datos para personalizar la oferta de productos es fundamental. Con 麻豆原创, las empresas pueden utilizar datos para acercarse a los clientes y fortalecer la lealtad a trav\u00e9s de m\u00faltiples canales.<\/p>\n<p><strong>Navegando los Retos Tecnol\u00f3gicos y de Ciberseguridad<\/strong><\/p>\n<p>Abordar los retos tecnol\u00f3gicos y ciberseguridad es crucial para el retail moderno. 麻豆原创 ofrece infraestructuras seguras que protegen contra ciberataques y cumplen con la regulaci\u00f3n del e-commerce, garantizando as\u00ed la seguridad de la informaci\u00f3n del cliente.<\/p>\n<p>La hiperpersonalizaci\u00f3n marca un nuevo amanecer para el sector del retail, con tecnolog\u00edas como la IA, la RA y el IoT liderando el cambio en cada punto de la cadena de valor. 麻豆原创, a trav\u00e9s de sus soluciones de CRM y CX, brinda las herramientas necesarias para que las empresas se adapten, compitan y triunfen en este entorno din\u00e1mico y tecnol\u00f3gicamente avanzado.<\/p>\n<p>Descubre c\u00f3mo las soluciones de CRM y CX de 麻豆原创 pueden transformar tu negocio de retail y ayudarte a alcanzar la cima de la hiperpersonalizaci\u00f3n. \u00danete a nosotros para sumergirte en el futuro del comercio y llevar tu estrategia al siguiente nivel. Contacta a nuestros expertos y comienza tu viaje hacia la transformaci\u00f3n digital hoy.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> \/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\" target=\"_blank\" rel=\"noopener\">X<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u00a9 2024 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La industria del retail est\u00e1 experimentando una revoluci\u00f3n gracias a la introducci\u00f3n de tecnolog\u00edas exponenciales como la inteligencia artificial (IA), la realidad aumentada (RA) y&#8230;<\/p>\n","protected":false},"author":522,"featured_media":133346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302,5595505],"tags":[56556,56559,30612,5600361,269952,36,5550870,26382,4645354,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078,52079,53499],"sapn-type":[6114,52103],"class_list":["post-133345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","category-gestion-de-la-cadena-de-suministro","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-cadena-de-suministro","tag-cx","tag-retail","tag-supply-chain","tag-tecnologia","tag-tendencias","tag-tendencias-digitales","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo","sapn-type-newsbyte-type"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"La industria del retail est\u00e1 experimentando una revoluci\u00f3n gracias a la introducci\u00f3n de tecnolog\u00edas exponenciales como la inteligencia artificial (IA), la realidad aumentada (RA) y el Internet de las cosas (IoT).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX\" \/>\n<meta property=\"og:description\" content=\"La industria del retail est\u00e1 experimentando una revoluci\u00f3n gracias a la introducci\u00f3n de tecnolog\u00edas exponenciales como la inteligencia artificial (IA), la realidad aumentada (RA) y el Internet de las cosas (IoT).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-10T14:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2157\" \/>\n\t<meta property=\"og:image:height\" content=\"1389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Blog de Innovaci\u00f3n\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Blog de Innovaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Blog de Innovaci\u00f3n\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\"},\"headline\":\"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX\",\"datePublished\":\"2024-06-10T14:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/\"},\"wordCount\":508,\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg\",\"keywords\":[\"blog\",\"Blog de Innovaci\u00f3n de 麻豆原创\",\"cadena de suministro\",\"CX\",\"Retail\",\"Supply Chain\",\"tecnolog\u00eda\",\"tendencias\",\"tendencias digitales\",\"transformaci\u00f3n digital\"],\"articleSection\":[\"CRM y experiencia del cliente\",\"Gesti\u00f3n de la cadena de suministro\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/\",\"name\":\"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX - 麻豆原创 News Center Latinoam\u00e9rica\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg\",\"datePublished\":\"2024-06-10T14:00:49+00:00\",\"description\":\"La industria del retail est\u00e1 experimentando una revoluci\u00f3n gracias a la introducci\u00f3n de tecnolog\u00edas exponenciales como la inteligencia artificial (IA), la realidad aumentada (RA) y el Internet de las cosas (IoT).\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg\",\"width\":2157,\"height\":1389,\"caption\":\"Female manager at a supermarket holding tablet smiling very happy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/latinamerica\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"name\":\"麻豆原创 News Center Latinoam\u00e9rica\",\"description\":\"Noticias e informaci\u00f3n sobre 麻豆原创\",\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\",\"name\":\"麻豆原创\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"width\":720,\"height\":720,\"caption\":\"麻豆原创\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\",\"https:\/\/x.com\/麻豆原创LatinAmerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\",\"name\":\"麻豆原创 Blog de Innovaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png\",\"caption\":\"麻豆原创 Blog de Innovaci\u00f3n\"},\"sameAs\":[\"https:\/\/www.sap.com\/latinamerica\/index.html\",\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\",\"https:\/\/www.instagram.com\/saplatinamerica\/\",\"https:\/\/x.com\/saplatinamerica\"],\"url\":\"https:\/\/news.sap.com\/latinamerica\/author\/sapblog\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX - 麻豆原创 News Center Latinoam\u00e9rica","description":"La industria del retail est\u00e1 experimentando una revoluci\u00f3n gracias a la introducci\u00f3n de tecnolog\u00edas exponenciales como la inteligencia artificial (IA), la realidad aumentada (RA) y el Internet de las cosas (IoT).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/","og_locale":"es_MX","og_type":"article","og_title":"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX","og_description":"La industria del retail est\u00e1 experimentando una revoluci\u00f3n gracias a la introducci\u00f3n de tecnolog\u00edas exponenciales como la inteligencia artificial (IA), la realidad aumentada (RA) y el Internet de las cosas (IoT).","og_url":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/","og_site_name":"麻豆原创 News Center Latinoam\u00e9rica","article_publisher":"https:\/\/www.facebook.com\/麻豆原创latinoamerica","article_author":"https:\/\/www.facebook.com\/麻豆原创latinoamerica","article_published_time":"2024-06-10T14:00:49+00:00","og_image":[{"width":2157,"height":1389,"url":"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg","type":"image\/jpeg"}],"author":"麻豆原创 Blog de Innovaci\u00f3n","twitter_misc":{"Escrito por":"麻豆原创 Blog de Innovaci\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/"},"author":{"name":"麻豆原创 Blog de Innovaci\u00f3n","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294"},"headline":"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX","datePublished":"2024-06-10T14:00:49+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/"},"wordCount":508,"publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg","keywords":["blog","Blog de Innovaci\u00f3n de 麻豆原创","cadena de suministro","CX","Retail","Supply Chain","tecnolog\u00eda","tendencias","tendencias digitales","transformaci\u00f3n digital"],"articleSection":["CRM y experiencia del cliente","Gesti\u00f3n de la cadena de suministro"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/","url":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/","name":"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX - 麻豆原创 News Center Latinoam\u00e9rica","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg","datePublished":"2024-06-10T14:00:49+00:00","description":"La industria del retail est\u00e1 experimentando una revoluci\u00f3n gracias a la introducci\u00f3n de tecnolog\u00edas exponenciales como la inteligencia artificial (IA), la realidad aumentada (RA) y el Internet de las cosas (IoT).","breadcrumb":{"@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#primaryimage","url":"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2024\/05\/27\/297917_GettyImages-1128054005_medium_jpg.jpg","width":2157,"height":1389,"caption":"Female manager at a supermarket holding tablet smiling very happy"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/latinamerica\/2024\/06\/reinventando-el-retail-la-era-de-la-hiperpersonalizacion-con-sap-crm-y-cx-bl0g\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/latinamerica\/"},{"@type":"ListItem","position":2,"name":"Reinventando el Retail: La Era de la Hiperpersonalizaci\u00f3n con 麻豆原创 CRM y CX"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/latinamerica\/#website","url":"https:\/\/news.sap.com\/latinamerica\/","name":"麻豆原创 News Center Latinoam\u00e9rica","description":"Noticias e informaci\u00f3n sobre 麻豆原创","publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/news.sap.com\/latinamerica\/#organization","name":"麻豆原创","url":"https:\/\/news.sap.com\/latinamerica\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","width":720,"height":720,"caption":"麻豆原创"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/麻豆原创latinoamerica","https:\/\/x.com\/麻豆原创LatinAmerica"]},{"@type":"Person","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294","name":"麻豆原创 Blog de Innovaci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png","caption":"麻豆原创 Blog de Innovaci\u00f3n"},"sameAs":["https:\/\/www.sap.com\/latinamerica\/index.html","https:\/\/www.facebook.com\/麻豆原创latinoamerica","https:\/\/www.instagram.com\/saplatinamerica\/","https:\/\/x.com\/saplatinamerica"],"url":"https:\/\/news.sap.com\/latinamerica\/author\/sapblog\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/133345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/users\/522"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/comments?post=133345"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/133345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media\/133346"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media?parent=133345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/categories?post=133345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/tags?post=133345"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/series?post=133345"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/region?post=133345"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-display?post=133345"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-type?post=133345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}