{"id":127095,"date":"2022-12-16T15:44:19","date_gmt":"2022-12-16T20:44:19","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=127095"},"modified":"2023-11-08T17:29:18","modified_gmt":"2023-11-08T22:29:18","slug":"disenando-el-futuro-para-resolver-problemas-y-generar-resultados-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/12\/disenando-el-futuro-para-resolver-problemas-y-generar-resultados-bl0g\/","title":{"rendered":"Dise\u00f1ando el futuro para resolver problemas y generar resultados"},"content":{"rendered":"<p class=\"lead\"><em>El dise\u00f1o y la experiencia del usuario (UX) est\u00e1n impulsando la transformaci\u00f3n digital centrada en el usuario en 麻豆原创, ayud\u00e1ndonos a forjar los pr\u00f3ximos 50 a\u00f1os de innovaci\u00f3n y \u00e9xito para las principales empresas del mundo.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Las empresas de todas las industrias recurren cada vez m\u00e1s al dise\u00f1o para mejorar la eficiencia, la satisfacci\u00f3n del cliente y la facilidad de uso de sus productos y servicios. Pero \u00bfqu\u00e9 est\u00e1 impulsando este cambio hacia la innovaci\u00f3n impulsada por el dise\u00f1o? \u00bfY a qu\u00e9 nos referimos realmente cuando decimos \u201cdise\u00f1o\u201d?<\/p>\n<p>El dise\u00f1o es una expresi\u00f3n de la intenci\u00f3n de resolver un problema y generar un resultado positivo. Es parte del ADN de los sistemas, procesos y productos que impulsan la innovaci\u00f3n y las experiencias. No se trata solo de lo que sucede en las pantallas, o de c\u00f3mo se ve o funciona algo, sino de las fuerzas, el marco, las disciplinas y la ejecuci\u00f3n que impulsan la excelencia en la experiencia en cada punto de contacto del viaje del cliente y del usuario.<\/p>\n<p>En 麻豆原创, estamos evolucionando para garantizar que el dise\u00f1o influya en la forma en que operamos, construimos y salimos al mercado. A medida que avanzamos en nuestro ambicioso viaje de transformaci\u00f3n, el dise\u00f1o nos brinda una forma de reformular y repensar los problemas que enfrentamos en medio de importantes cambios de paradigma socioecon\u00f3micos y ambientales globales.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><strong>Crear experiencias significativas para los usuarios<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Nuestro objetivo es crear productos inclusivos que a las personas les encanten y disfruten usando a trav\u00e9s de m\u00faltiples canales, web y m\u00f3vil, para que puedan hacer su trabajo y lograr sus resultados comerciales en cualquier lugar y en cualquier momento. Y dado que los clientes de 麻豆原创 generan el <a href=\"https:\/\/assets.cdn.sap.com\/sapcom\/docs\/2017\/04\/4666ecdd-b67c-0010-82c7-eda71af511fa.pdf\" target=\"_blank\" rel=\"noopener\">87 % del comercio global total<\/a>, tenemos la responsabilidad de crear las experiencias m\u00e1s significativas, eficientes, <a href=\"https:\/\/medium.com\/sap-design\/beyond-checklists-growing-our-inclusive-experience-mindset-65ba8ca2a8ec\" target=\"_blank\" rel=\"noopener\">accesibles e inclusivas dentro de esos productos<\/a> como sea posible. Nuestra idea de crear mejores experiencias de trabajo para todos los usuarios est\u00e1 subrayada por nuestro deseo de seguir siendo una empresa centrada en el ser humano, raz\u00f3n por la cual confiamos en gran medida en la investigaci\u00f3n de usuarios inclusiva e intencional para que podamos comprender para qui\u00e9n estamos dise\u00f1ando, ahora y en el futuro.<\/p>\n<p>A medida que nuestras pr\u00e1cticas de dise\u00f1o contin\u00faen evolucionando, mejoraremos continuamente las experiencias de productos de extremo a extremo, inyectando momentos de deleite y microinteracciones, as\u00ed como datos, interacciones y visualizaciones impulsadas por inteligencia artificial (IA) que elevan la participaci\u00f3n del usuario y satisfacci\u00f3n. Nuestro lenguaje y sistema de dise\u00f1o en evoluci\u00f3n reunir\u00e1 nuestra cartera de productos, nuestros ecosistemas de clientes y la expresi\u00f3n de nuestra marca a trav\u00e9s de puntos de contacto digitales, web y f\u00edsicos, para que podamos crear experiencias significativas que impulsen el futuro del trabajo.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><strong>Maduraci\u00f3n de la estrategia de dise\u00f1o para obtener mejores resultados comerciales<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Durante el a\u00f1o pasado, <a href=\"https:\/\/medium.com\/sap-design\/a-new-horizon-for-saps-design-system-ed0e31abdc34\" target=\"_blank\" rel=\"noopener\">comenzamos a implementar algunos de los cambios en nuestra estrategia y sistema de dise\u00f1o<\/a> para reflejar las necesidades de nuestros usuarios hoy y en el futuro. A medida que nuestro sistema de dise\u00f1o contin\u00faa evolucionando y madurando, simult\u00e1neamente experimentamos un cambio cultural e intelectual en t\u00e9rminos de c\u00f3mo construimos nuestros productos. Para impulsar mejores resultados comerciales para nuestros clientes, estamos duplicando la toma de decisiones basada en datos, recopilando comentarios de los usuarios en tiempo real para fortalecer nuestro proceso de desarrollo centrado en el ser humano y dirigido por el dise\u00f1o. Al mismo tiempo, estamos convirtiendo el dise\u00f1o en un verdadero deporte de equipo en todo 麻豆原创, extendiendo nuestras asociaciones a todas las l\u00edneas de negocios para asegurarnos de que el dise\u00f1o tenga el mismo lugar en la mesa para cada decisi\u00f3n estrat\u00e9gica y basada en productos.<\/p>\n<p>Estamos construyendo y ampliando nuestra pr\u00e1ctica de dise\u00f1o para asegurarnos de mirar hacia los pr\u00f3ximos 50 a\u00f1os de trabajo. De cara al futuro, estamos construyendo y ampliando nuestra pr\u00e1ctica de dise\u00f1o para incluir la innovaci\u00f3n y la exploraci\u00f3n de tecnolog\u00edas emergentes arraigadas en el comportamiento humano. Finalmente, nos esforzaremos por una mayor participaci\u00f3n y adopci\u00f3n de los usuarios junto con implementaciones de sistemas m\u00e1s f\u00e1ciles y r\u00e1pidas para todos nuestros clientes a fin de poner una excelente experiencia de usuario al alcance de cada usuario.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><strong>Co-innovaci\u00f3n del cliente con una comunidad de dise\u00f1o comprometida<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Dicen que una organizaci\u00f3n es tan buena como su gente, y estamos aumentando nuestro enfoque y pr\u00e1cticas de colaboraci\u00f3n para poder aprovechar todo el poder de nuestra incre\u00edble y talentosa comunidad de dise\u00f1o de formas sin precedentes al invertir en el \u00e9xito de nuestra fuerza laboral. Pero el dise\u00f1o no es solo para dise\u00f1adores. Para tener \u00e9xito, requiere la colaboraci\u00f3n de m\u00faltiples socios y partes interesadas en todos los equipos y l\u00edneas de negocio. Es por eso por lo que estamos acercando m\u00e1s que nunca a los equipos de competencias cruzadas (dise\u00f1o, ingenier\u00eda, gesti\u00f3n de productos, ventas, marketing, soporte, etc.) para que estemos preparados para ofrecer los mejores productos y experiencias a nuestros clientes y usuarios finales.<\/p>\n<p>&nbsp;<\/p>\n<p>Este cambio cultural en la forma en que aprovechamos nuestra talentosa comunidad de dise\u00f1o nos permitir\u00e1 innovar en conjunto con nuestros clientes y socios de maneras m\u00e1s impactantes para apoyar juntos una mayor transformaci\u00f3n comercial y avances.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o y la experiencia del usuario (UX) est\u00e1n impulsando la transformaci\u00f3n digital centrada en el usuario en 麻豆原创, ayud\u00e1ndonos a forjar los pr\u00f3ximos 50&#8230;<\/p>\n","protected":false},"author":522,"featured_media":127096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[56556,56559,5550870,26382,4645354,269944,47900],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078,52079,53499],"sapn-type":[6114],"class_list":["post-127095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-tecnologia","tag-tendencias","tag-tendencias-digitales","tag-transformacion-digital","tag-ux","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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