{"id":126927,"date":"2022-11-18T16:12:28","date_gmt":"2022-11-18T21:12:28","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126927"},"modified":"2023-11-09T09:50:22","modified_gmt":"2023-11-09T14:50:22","slug":"la-tecnologia-y-la-automatizacion-como-un-enlace-con-lo-humano-en-los-hoteles-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/11\/la-tecnologia-y-la-automatizacion-como-un-enlace-con-lo-humano-en-los-hoteles-bl0g\/","title":{"rendered":"La tecnolog\u00eda y la automatizaci\u00f3n como un enlace con lo humano en los hoteles"},"content":{"rendered":"

E<\/em>l <\/em>\u201cjourney\u201d del viajero<\/em><\/a>, es la necesidad de cuidar al hu\u00e9sped de manera integral desde el momento de la reserva hasta el momento que hace \u201ccheck-out\u201c y esto incluye tecnolog\u00eda y contacto humano en todo el proceso.<\/em><\/p>\n

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Sin duda, la tecnolog\u00eda ha transformado paso a paso diversas industrias o todas, es innegable que el futuro es digital y que todo incluir\u00e1 tecnolog\u00eda, a esto hay que sumarle la pandemia, de la que seguimos arrastrando sus efectos, positivos o negativos, lleg\u00f3 y cambi\u00f3 al mundo. La innovaci\u00f3n forma parte de la industria hotelera<\/a> y funciona mejor si se conecta con interacciones humanas que impulsan el viaje del hu\u00e9sped y al ecosistema de alojamiento.<\/p>\n

El cambio a un estilo de vida m\u00e1s digital provoca que los clientes pasen m\u00e1s tiempo en l\u00ednea y a participar en m\u00e1s actividades de autoservicio en su vida diaria, lo que se refleja en la forma en que viajan. Por este motivo, cada vez m\u00e1s hu\u00e9spedes esperan que los hoteles ofrezcan servicios, como, por ejemplo, de facturaci\u00f3n sin contacto, ventas din\u00e1micas, salidas sin contacto, mensajes. El hu\u00e9sped de hoy quiere la atenci\u00f3n y comunicaci\u00f3n que antes recibir\u00eda a trav\u00e9s de una llamada telef\u00f3nica o una interacci\u00f3n personal, a una en la que no hace fila y con solo tocar un bot\u00f3n.<\/p>\n

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71 % de los hu\u00e9spedes tienen m\u00e1s probabilidades de quedarse en un hotel que ofrece tecnolog\u00eda de autoservicio.<\/em><\/strong><\/h2>\n

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Todos los d\u00edas se dise\u00f1an nuevas herramientas e innovaciones en las \u00e1reas de check-in sin contacto, llave m\u00f3vil y servicio al hu\u00e9sped mejorado. A menudo se dice que la recepci\u00f3n desaparecer\u00e1 por completo, ya que una nueva generaci\u00f3n de viajeros busca menos contacto directo al registrarse.<\/p>\n

El ecosistema humano del hotel no es solo una colecci\u00f3n de personas cuyos caminos se cruzan, es una cultura en evoluci\u00f3n respaldada por herramientas y tecnolog\u00eda que involucran una amplia gama de personas de diversos or\u00edgenes en un conjunto com\u00fan de actividades para crear grandes experiencias y valor.<\/p>\n

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60 % de los viajeros tienen m\u00e1s probabilidades de quedarse en un hotel que ofrece check-in sin contacto y la posibilidad de usar un tel\u00e9fono inteligente como llave de la habitaci\u00f3n.<\/em><\/strong><\/h2>\n

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Los proveedores de tecnolog\u00eda tambi\u00e9n han estimulado una mayor innovaci\u00f3n de las soluciones que los hoteleros necesitan para operar de manera m\u00e1s eficiente y eficaz, los hoteles no son solo una inversi\u00f3n sino, lo que es m\u00e1s importante, una experiencia humana y \u00fanica.<\/p>\n

Si no est\u00e1 seguro de por d\u00f3nde empezar en su viaje de automatizaci\u00f3n, analice sus informes utilizando datos de retroalimentaci\u00f3n, puede identificar las fortalezas, debilidades y oportunidades de cada departamento para actuar al elegir qu\u00e9 funciones respaldar con tecnolog\u00eda.<\/p>\n

Es importante ver un hotel no solo como una colecci\u00f3n de estad\u00edsticas operativas, proyecciones de flujo de efectivo y tendencias de optimizaci\u00f3n de ingresos, sino como un ecosistema humano que se beneficia de la colaboraci\u00f3n entre departamentos, partes interesadas y grupos de inter\u00e9s.<\/p>\n

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Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a><\/p>\n

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El \u201cjourney\u201d del viajero, es la necesidad de cuidar al hu\u00e9sped de manera integral desde el momento de la reserva hasta el momento que hace…<\/p>\n","protected":false},"author":522,"featured_media":126928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[56556,56559,12868,5550870,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078,53499],"sapn-type":[6114],"class_list":["post-126927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-movilidad","tag-tecnologia","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-hero","sapn-type-articulo"],"yoast_head":"\nLa tecnolog\u00eda y la 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