{"id":126830,"date":"2022-11-01T10:32:07","date_gmt":"2022-11-01T14:32:07","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126830"},"modified":"2023-11-09T09:51:52","modified_gmt":"2023-11-09T14:51:52","slug":"como-impulsar-el-crecimiento-empresarial-sostenible-con-innovacion-continua-en-la-experiencia-del-cliente-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/11\/como-impulsar-el-crecimiento-empresarial-sostenible-con-innovacion-continua-en-la-experiencia-del-cliente-bl0g\/","title":{"rendered":"C\u00f3mo impulsar el crecimiento empresarial sostenible con innovaci\u00f3n continua en la experiencia del cliente"},"content":{"rendered":"<p class=\"lead\"><em>Por: Lorena Amarante, Consultora en Martech y Partner en The Digital Leap<\/em><\/p>\n<p class=\"lead\"><em>Negocios sostenibles y CX: la f\u00f3rmula para innovar y crecer a escala. Las organizaciones deben estar capacitadas para satisfacer y superar las necesidades din\u00e1micas y en constante evoluci\u00f3n de los clientes, a escala. Podemos afirmar que los datos hoy son un activo clave de las empresas y marcas que evolucionan. Necesitamos comprender la importancia de CX en la \u201cEra de los Datos\u201d. Colocar al cliente en el centro de la escena y la propuesta de valor como medio para conectar y construir relaciones. el valor real se dar\u00e1 solo cuando podamos unir cada uno de los pilares clave para la experiencia del cliente.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Cuando pensamos en la f\u00f3rmula para que cada experiencia de cliente cuente, la tecnolog\u00eda es una aliada. Gracias a la incorporaci\u00f3n de la tecnolog\u00eda adecuada, administrar los clientes y sus datos de manera coherente y ordenada, reduce costos y aumenta la satisfacci\u00f3n. La oportunidad de entender la experiencia en contexto y gestionarla para saber qu\u00e9 pasos dar y c\u00f3mo ganar (y llegar antes que la competencia). Innovar de manera permanente nos permite estar un paso adelante de los competidores. Un mayor conocimiento del cliente es la verdadera ventaja competitiva: debemos comprender a los clientes m\u00e1s all\u00e1 de los datos de car\u00e1cter p\u00fablico y es que podemos basarnos en datos de cliente en los momentos clave. Datos de experiencia y operaciones nos aportan un diferencial.<\/p>\n<p>El CRM ha evolucionado y las soluciones de CX de 麻豆原创 de nivel empresarial brindan informaci\u00f3n estrat\u00e9gica de punta a punta en toda la cadena de valor, lo cual le permite conectar datos e indicadores de negocio en tiempo real para mejorar la retenci\u00f3n de cliente, la fidelidad y los ingresos. Necesitamos representar cada punto de contacto en la experiencia del cliente: un mejor entendimiento del comportamiento y las necesidades del cliente nos permite personalizar las acciones de marketing lo cual genera un impacto mayor.<\/p>\n<p>Impulsar una visi\u00f3n hol\u00edstica del cliente es indispensable, asimismo es un desaf\u00edo garantizar la coherencia de interacciones en todos los canales. Comprender que la experiencia de cliente es mucho m\u00e1s que una tendencia ya que para la supervivencia del negocio se ha vuelto el eje central. Seg\u00fan un estudio de Aberdeen entre otros datos relevantes se\u00f1ala que las organizaciones con CX \u00e1gil disfrutan de un aumento anual 3,6 veces superior de la tasa de retenci\u00f3n de clientes.<\/p>\n<p>Cuando logramos brindar una gran experiencia de cliente esto implica mucho m\u00e1s que solo crear experiencias memorables. Entendemos as\u00ed, que la agilidad en CX conduce hacia la retenci\u00f3n y fidelidad del cliente, y el crecimiento rentable de la empresa. Los objetivos de CX y financieros son altamente compatibles ya que los clientes recompensan a las empresas \u00e1giles que muestran excelencia al adaptar sus actividades con el fin de responder a las necesidades cambiantes del consumidor.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Lorena Amarante, Consultora en Martech y Partner en The Digital Leap Negocios sostenibles y CX: la f\u00f3rmula para innovar y crecer a escala. Las&#8230;<\/p>\n","protected":false},"author":522,"featured_media":126833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[56556,56559,34845,5600361,5550870,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078,53499],"sapn-type":[6114],"class_list":["post-126830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-customer-experience","tag-cx","tag-tecnologia","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo impulsar el crecimiento empresarial sostenible con innovaci\u00f3n continua en la experiencia del cliente - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/11\/como-impulsar-el-crecimiento-empresarial-sostenible-con-innovacion-continua-en-la-experiencia-del-cliente-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo impulsar el crecimiento empresarial sostenible con innovaci\u00f3n continua en la experiencia del cliente\" \/>\n<meta property=\"og:description\" content=\"Negocios sostenibles y CX: la f\u00f3rmula para innovar y crecer a escala. 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