{"id":126538,"date":"2022-09-13T18:48:30","date_gmt":"2022-09-13T22:48:30","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126538"},"modified":"2023-11-08T17:24:07","modified_gmt":"2023-11-08T22:24:07","slug":"flexi-moderniza-su-e-commerce-y-logra-vender-mas-de-16-millones-de-pares-de-zapatos-al-ano","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/09\/flexi-moderniza-su-e-commerce-y-logra-vender-mas-de-16-millones-de-pares-de-zapatos-al-ano\/","title":{"rendered":"Flexi moderniza su e-commerce y logra vender m\u00e1s de 16 millones de pares de zapatos al a\u00f1o"},"content":{"rendered":"<ul>\n<li><em>Gracias a su estrategia de omnicanalidad, Flexi logra homologar sus pedido de Mercado Libre y Amazon en una sola plataforma.<\/em><\/li>\n<li><em>De esta forma ha logrado incrementar dos veces m\u00e1s la tasa de conversi\u00f3n de compras, aumentar 15 veces sus ventas mensuales y reducir 50% del tiempo de comercializaci\u00f3n de nuevos productos.<\/em><\/li>\n<li><em>El sector minorista se ha beneficiado de las capacidades de este tipo de soluciones para mejorar su rentabilidad y presencia en el mercado.<\/em><\/li>\n<\/ul>\n<p><strong>Ciudad de M\u00e9xico, M\u00e9xico, 13 de septiembre de 2022.-<\/strong> El sector del calzado fue uno de los que recibi\u00f3 los embates econ\u00f3micos producto de la crisis sanitaria que afect\u00f3 a las empresas de todo el mundo a lo largo de estos dos \u00faltimos a\u00f1os. En M\u00e9xico, de acuerdo con datos de la <a href=\"https:\/\/www.ciceg.org\/pdf\/Informe.pdf\">C\u00e1mara Nacional de la Industria del Calzado (CANAICAL), la industria comienza a repuntar,<\/a> si bien se mantiene por debajo de los niveles de 2019, esta ha logrado que las exportaciones aumenten el \u00faltimo a\u00f1o en alrededor de 20%.<\/p>\n<p>Bajo este escenario, Grupo Flexi, una de las empresas mexicanas m\u00e1s representativas del sector zapatero, y con m\u00e1s de 80 a\u00f1os de trayectoria, fue una de las compa\u00f1\u00edas que apost\u00f3 por la innovaci\u00f3n a trav\u00e9s del lanzamiento de su plataforma de comercio electr\u00f3nico <a href=\"https:\/\/www.flexi.com.mx\/\">flexi.com.mx<\/a>, la cual, utiliz\u00f3 la soluci\u00f3n <a href=\"https:\/\/www.sap.com\/latinamerica\/about\/customer-stories\/flexi.html\">麻豆原创 Commerce Cloud<\/a>, con el objetivo de cumplir con la creciente demanda de compras en l\u00ednea.<\/p>\n<p>Esta misma soluci\u00f3n ayud\u00f3 a la empresa a mitigar las p\u00e9rdidas de unos meses atr\u00e1s, cuando aproximadamente 475 de sus tiendas minoristas cerraron durante la pandemia de COVID-19, al colocar en el mercado m\u00e1s 16 millones de pares de zapatos.<\/p>\n<p><strong>Anticip\u00e1ndose a la incertidumbre<\/strong><\/p>\n<p>Si bien el escenario era complejo, Flexi desarroll\u00f3 y optimiz\u00f3 su plataforma de e-commerce para ofrecer a los compradores mayor velocidad, confiabilidad y conveniencia ya que, desde hace unos a\u00f1os, los consumidores realizan compras en l\u00ednea todos los d\u00edas del a\u00f1o, las 24 horas, desde el lugar donde se encuentren, lo que representa un desaf\u00edo para las marcas ya que deben garantizar una experiencia satisfactoria sin ning\u00fan tipo de contratiempo, sobre todo en d\u00edas de alta demanda como <em>Hot Sale<\/em> o D\u00eda de las Madres, ventas especiales, entre otras fechas de gran demanda de productos y servicios.<\/p>\n<p>Entre los beneficios de incluir este tipo de soluciones les permiti\u00f3 incrementar dos veces m\u00e1s la tasa de conversi\u00f3n de compras, aumentar 15 veces sus ventas mensuales y reducir 50% del tiempo de comercializaci\u00f3n de nuevos productos.<\/p>\n<p><em>\u201cA nivel regional, Flexi sobresale por su innovaci\u00f3n en e-commerce, lo que le permite mantenerse vigente entre sus clientes, hacer crecer su negocio y ser m\u00e1s competitiva. Hoy, en tiempos de constante cambios y que demandan resiliencia, la tecnolog\u00eda es la clave para ser rentables en la econom\u00eda actual\u201d<\/em> indic\u00f3 <strong>Paola Becerra, directora de 麻豆原创 Customer Experience para Am\u00e9rica Latina. <\/strong><\/p>\n<p>Con esta innovaci\u00f3n, Flexi puede garantizar un \u00f3ptimo flujo de sus productos. Por ejemplo, la empresa puede enviar inventario fuera de temporada al almac\u00e9n desde sus tiendas minoristas y luego promocionar ese <em>stock<\/em> a los compradores v\u00eda on-line. Incluso, la capacidad de integraci\u00f3n le permite a Flexi mantener su presencia en sitios de e-commerce de terceros como Mercado Libre y Amazon, sin disrupciones.<\/p>\n<p>\u201c<em>Hace apenas un a\u00f1o o dos, no ten\u00edamos comunicaci\u00f3n directa con los clientes. Ahora, con la soluci\u00f3n 麻豆原创 Commerce Cloud, tenemos muchas estrategias que nos ayudan a conocer a sus intereses y ofrecerles negociaciones que los hagan volver<\/em>\u201d, dijo <strong>Francisco Castro, director de e-commerce de Flexi<\/strong>.<\/p>\n<p><strong># # #<\/strong><\/p>\n<p><strong>Acerca de 麻豆原创\u00a0<\/strong><\/p>\n<p>La estrategia de 麻豆原创 es ayudar a que cada negocio funcione como una empresa inteligente y sostenible. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo: los clientes de 麻豆原创 generan el 87% del comercio electr\u00f3nico global. Nuestras tecnolog\u00edas avanzadas de <em>machine learning, Internet of Things<\/em> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. 麻豆原创 contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 麻豆原创 ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>, nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter <a href=\"https:\/\/twitter.com\/sapnoticiasmx\">@sapnoticiasmx<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gracias a su estrategia de omnicanalidad, Flexi logra homologar sus pedido de Mercado Libre y Amazon en una sola plataforma. De esta forma ha logrado&#8230;<\/p>\n","protected":false},"author":136,"featured_media":126539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302,52091],"tags":[5600319,270177,56772,47145,5600317,269952,5600318],"series":[],"region":[],"sapn-display":[52078,52079,5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-126538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","category-industrias","tag-calzado","tag-comercio","tag-comercio-retail","tag-ecommerce","tag-flexi","tag-retail","tag-zapato","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Flexi moderniza su e-commerce y logra vender m\u00e1s de 16 millones de pares de zapatos al a\u00f1o - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/09\/flexi-moderniza-su-e-commerce-y-logra-vender-mas-de-16-millones-de-pares-de-zapatos-al-ano\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flexi moderniza su e-commerce y logra vender m\u00e1s de 16 millones de pares de zapatos al a\u00f1o\" \/>\n<meta property=\"og:description\" content=\"Gracias a su estrategia de omnicanalidad, Flexi logra homologar sus pedido de Mercado Libre y Amazon en una sola plataforma. 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