{"id":126287,"date":"2022-07-21T18:05:19","date_gmt":"2022-07-21T22:05:19","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126287"},"modified":"2023-11-08T17:28:36","modified_gmt":"2023-11-08T22:28:36","slug":"la-industria-del-consumo-crece-a-doble-digito-en-la-adopcion-de-tecnologia","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/07\/la-industria-del-consumo-crece-a-doble-digito-en-la-adopcion-de-tecnologia\/","title":{"rendered":"La industria del consumo crece a doble d\u00edgito en la adopci\u00f3n de tecnolog\u00eda"},"content":{"rendered":"<ul>\n<li>\n<p class=\"lead\"><strong><em>Sello Rojo<\/em><\/strong><em>, empresa mexicana de l\u00e1cteos trabaja de la mano de 麻豆原创 en su transformaci\u00f3n digital.<\/em><\/p>\n<\/li>\n<li><strong><em>麻豆原创 Business Technology Platform<\/em><\/strong><em>, tecnolog\u00eda en la nube, optimizar\u00e1 y categorizar\u00e1 todos los activos de datos de la empresa para tomar decisiones de negocio de forma certera y \u00e1gil. <\/em><\/li>\n<li><strong><em>IDC M\u00e9xico<\/em><\/strong><em> proyecta un crecimiento del 10% en el segmento de TI Enterprise para M\u00e9xico, y se\u00f1ala que 44% de las empresas aumentar\u00e1 su presupuesto en TI con respecto al a\u00f1o pasado.<\/em><\/li>\n<\/ul>\n<p><strong>CIUDAD DE M\u00c9XICO, M\u00e9xico, 21 de julio de 2022<\/strong>. 麻豆原创 M\u00e9xico present\u00f3 sus resultados financieros del segundo trimestre del a\u00f1o y dio a conocer que entre los sectores que m\u00e1s invierten en la adopci\u00f3n de tecnolog\u00eda es el sector de consumo, el cual, present\u00f3 un crecimiento a doble d\u00edgito.<\/p>\n<p><strong>Angela G\u00f3mez<\/strong>, presidenta de 麻豆原创 M\u00e9xico, destac\u00f3 que las empresas mexicanas mostraron inter\u00e9s en invertir en soluciones que contribuyan a mejorar sus indicadores en tres \u00e1reas fundamentales:<\/p>\n<ol>\n<li>Brindar experiencias innovadoras y medibles para los clientes.<\/li>\n<li>Fortalecer el manejo y protecci\u00f3n en la gobernanza de datos y procesos.<\/li>\n<li>La migraci\u00f3n a procesos en la nube, facilitando la transformaci\u00f3n digital de las empresas.<\/li>\n<\/ol>\n<p>De acuerdo con <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/operations\/articles\/digital-transformation-trends-for-cpg.html\">Deloitte<\/a>, en promedio, las empresas de consumo reportaron un incremento del 8% en sus presupuestos de innovaci\u00f3n digital en los \u00faltimos tres a\u00f1os. Pese a significar un aumento en la inversi\u00f3n, muchas de estas empresas requieren de una estrategia de gesti\u00f3n de datos.<\/p>\n<p>Atendiendo este reto, destaca el caso de <strong>Sello Rojo<\/strong>, empresa mexicana de l\u00e1cteos cuya oferta de valor es proveer productos frescos utilizando tecnolog\u00eda innovadora y sustentable, de la mano de 麻豆原创 trabaja en su transformaci\u00f3n digital.<\/p>\n<p>Es a trav\u00e9s de <strong>麻豆原创 Business Technology Platform<\/strong>, una tecnolog\u00eda en la nube, que la compa\u00f1\u00eda con presencia en 12 estados del pa\u00eds, dos plantas de producci\u00f3n y 50 centros de distribuci\u00f3n, integra en una \u00fanica plataforma toda su informaci\u00f3n de negocio, lo que optimizar\u00e1 y categorizar\u00e1 todos los activos de datos de la empresa para tomar decisiones de negocio de forma certera y \u00e1gil.<\/p>\n<p>De acuerdo con GlobalData\u2019s Job Analytics la industria de consumo de M\u00e9xico registr\u00f3 una participaci\u00f3n en proyectos relacionados a TI del 5% en junio del presente a\u00f1o, registrando un aumento del 0.18% con respecto a la participaci\u00f3n promedio de los \u00faltimos tres meses.<\/p>\n<p>En otra<em> encuesta realizada por la consultora: \u201cConsumo global\u201d se <\/em>menciona que 75% de los l\u00edderes empresariales considera importante <strong>invertir en tendencias\u00a0<\/strong>del<strong>\u00a0consumo y experiencias personalizadas. Adem\u00e1s, <\/strong>el 43% admite que mejorar\u00e1 la personalizaci\u00f3n; 40% invertir\u00e1 en la conexi\u00f3n con el cliente y un 38% en ofrecer experiencias inclusivas en los pr\u00f3ximos 12 meses.<\/p>\n<p>Por su parte, IDC M\u00e9xico en su estudio de tendencias de inversi\u00f3n en la industria tecnol\u00f3gica proyecta un crecimiento del 10% en el segmento de TI Enterprise para M\u00e9xico, por encima del promedio para la regi\u00f3n (7%) y para ello, se\u00f1ala que 44% de las empresas aumentar\u00e1 su presupuesto en TI con respecto a 2021 y el 50% mantendr\u00e1 los mismos niveles de inversi\u00f3n y dar\u00e1n continuidad a la habilitaci\u00f3n de infraestructura de trabajo remoto de manera r\u00e1pida y segura de punta a punta, con arquitecturas de nube h\u00edbrida.<\/p>\n<p style=\"text-align: center\"><strong># # #<\/strong><\/p>\n<p><strong>Acerca de 麻豆原创\u00a0<\/strong><\/p>\n<p>La estrategia de 麻豆原创 es ayudar a que cada negocio funcione como una empresa inteligente y sostenible. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo: los clientes de 麻豆原创 generan el 87% del comercio electr\u00f3nico global. Nuestras tecnolog\u00edas avanzadas de <em>machine learning, Internet of Things<\/em> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. 麻豆原创 contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 麻豆原创 ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>, nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter <a href=\"https:\/\/twitter.com\/sapnoticiasmx\">@sapnoticiasmx<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sello Rojo, empresa mexicana de l\u00e1cteos trabaja de la mano de 麻豆原创 en su transformaci\u00f3n digital. 麻豆原创 Business Technology Platform, tecnolog\u00eda en la nube, optimizar\u00e1&#8230;<\/p>\n","protected":false},"author":136,"featured_media":126288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[41591],"tags":[5600279,10712,5600300,269958,5600299,5600301],"series":[],"region":[],"sapn-display":[52079,5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-126287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","tag-angela-gomez-aiza","tag-deloitte","tag-idc-mexico","tag-mexico","tag-sap-business-technology-platform","tag-sello-rojo","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La 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