{"id":126235,"date":"2022-07-19T18:11:55","date_gmt":"2022-07-19T22:11:55","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126235"},"modified":"2023-11-09T10:19:46","modified_gmt":"2023-11-09T15:19:46","slug":"como-el-metaverso-puede-transformar-la-experiencia-de-compra-en-retail-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/07\/como-el-metaverso-puede-transformar-la-experiencia-de-compra-en-retail-bl0g\/","title":{"rendered":"C\u00f3mo el metaverso puede transformar la experiencia de compra en retail"},"content":{"rendered":"<p class=\"lead\"><em>Consiga mejores experiencias y ventas dentro del Metaverso, convierta a sus visitantes en clientes a trav\u00e9s de un nuevo mundo con realidad virtual y aumentada que ofrecer\u00e1 un nuevo viaje gracias a la tecnolog\u00eda y cambiar\u00e1 la manera de comprar.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>El metaverso es un nuevo mundo virtual e inmersivo que se puede convertir en una extensi\u00f3n de nuestra vida real y f\u00edsica, actualmente se encuentra en constante desarrollo, con un camino lleno de oportunidades, proyecciones y un futuro que promete alcances nunca vistos, por ejemplo, su influencia en la industria del retail y como podr\u00eda transformarla, mejorarla.<\/p>\n<p>Una experiencia tridimensional, absorbente y sensorial, m\u00e1s un tipo de interacci\u00f3n diferente a lo que estamos acostumbrados en las redes o web con las personas, marcar\u00e1n la diferencia y abrir\u00e1n una nueva puerta a los negocios, empresas, marcas, industrias a formar parte o utilizar el metaverso, como los videojuegos, que ser\u00edan los m\u00e1s cercanos, pues ya se pueden crear mundos virtuales, interactuar, el uso de auriculares y realidad virtual que ya dan experiencias 3D al usuario.<\/p>\n<p>El metaverso se convertir\u00e1 en una herramienta que permitir\u00e1 a los consumidores descubrir nuevas experiencias. Gracias a la tecnolog\u00eda podr\u00e1n ir a las tiendas en el metaverso, sin tener que salir de casa, lo cual significar\u00eda un acercamiento sin igual, sumar m\u00e1s visitantes, compras, negocios viables y valiosos, en pocas palabras convertir visitantes en clientes.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><em>\u201cEl metaverso se convertir\u00e1 en la pr\u00f3xima red social.\u201d <\/em><\/strong><\/h2>\n<p>Nancy Berger, vicepresidenta senior de Hearst Media y editora de Cosmopolitan, Seventeen y Men&#8217;s Health.<\/p>\n<p>&nbsp;<\/p>\n<p>La ventaja del metaverso ante las redes sociales que actualmente dominan el mercado es que las personas podr\u00e1n interactuar de formas que jam\u00e1s lo han hecho en lugares como TikTok o Instagram, cuando eso suceda probablemente ser\u00e1n desplazadas o ingresar\u00e1n al nuevo mundo virtual, por eso Facebook se encuentra invirtiendo y desarrollando el Metaverso para ser el autor, el origen y no que sea otro el desarrollador de su idea, su tecnolog\u00eda y el flujo de ingresos.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Lo que hay que saber del metaverso:<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>Gartner predice que para 2026 el 25% de las personas pasar\u00e1n al menos una hora al d\u00eda dentro del metaverso.<\/li>\n<li><a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm.html\" target=\"_blank\" rel=\"noopener\">CX<\/a>, (Customer Experience) fundamental para crear experiencias significativas y personalizadas.<\/li>\n<li>La creaci\u00f3n de contenido en tiempo real ser\u00e1 importante.<\/li>\n<li>La realidad aumentada integrar\u00e1 elementos digitales con el espacio f\u00edsico, mientras la realidad virtual ayudar\u00e1 a la experiencia inmersiva y mezcladas har\u00e1n una combinaci\u00f3n de mundos.<\/li>\n<li>Avatares, adem\u00e1s de que los clientes podr\u00e1n personalizar su apariencia, las empresas podr\u00e1n darles estructura y apariencia a sus profesionales de ventas, marketing y a cada miembro de manera \u00fanica.<\/li>\n<li>Invierta en contenido digital, en ideas para atraer a la audiencia al metaverso, puede ser un juego inmersivo.<\/li>\n<li>Dise\u00f1ar un viaje inmersivo de las tiendas dentro del metaverso cautivar\u00e1 a sus clientes.<\/li>\n<li>Dar el toque m\u00e1s humano posible dentro de este mundo virtual, ser transparente y honesto.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Las grandes cadenas comerciales competir\u00e1n entre s\u00ed por tener espacios cada vez m\u00e1s atractivos e innovadores en el metaverso, lo cual marcar\u00e1 la diferencia y alcanzar\u00e1 nuevos niveles competitivos y atractivos para los clientes, pues as\u00ed los acercar\u00e1n a querer comprar donde todo se vea mejor, funcione mejor y de esa experiencia que todos est\u00e1n buscando, las compras ser\u00e1n agiles, r\u00e1pidas, m\u00e1s precisas, l\u00fadicas y con realidad aumentada.<\/p>\n<p>El metaverso no es una moda, aunque algunas personas crean lo contrario, cada d\u00eda toma m\u00e1s fuerza y es cuesti\u00f3n de tiempo para que m\u00e1s marcas y grandes empresas comiencen a implementarlo, el metaverso lleg\u00f3 para quedarse.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. 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aumentada&#8230;<\/p>\n","protected":false},"author":522,"featured_media":126236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[56556,56559,5550870,26382,4645354,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-126235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-tecnologia","tag-tendencias","tag-tendencias-digitales","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo el 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