{"id":126193,"date":"2022-07-15T11:32:23","date_gmt":"2022-07-15T15:32:23","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126193"},"modified":"2023-11-13T15:30:01","modified_gmt":"2023-11-13T20:30:01","slug":"la-tecnologia-el-aliado-perfecto-para-minimizar-el-impacto-de-crisis-global-de-logistica","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/07\/la-tecnologia-el-aliado-perfecto-para-minimizar-el-impacto-de-crisis-global-de-logistica\/","title":{"rendered":"La tecnolog\u00eda, el aliado perfecto para minimizar el impacto de crisis global de log\u00edstica"},"content":{"rendered":"<p class=\"lead\"><em>La industria en general est\u00e1 viviendo una de las etapas de mayor impacto experimentadas en tiempos recientes, la log\u00edsticas y la manufactura sufren las repercusiones de dos largos a\u00f1os de pandemia. La escasez de insumos y mano de obra han impactado sobre los costos y precios de los bienes y servicios.<\/em><\/p>\n<p><!--more--><\/p>\n<p>Considerablemente, lo anterior aunado a la crisis Geopol\u00edtica que enfrentan\u00a0 Rusia y Ucrania impacta los costos de los combustibles y derivados del petr\u00f3leo.<\/p>\n<p><strong>Seg\u00fan las empresas centroamericanas, su mayor dolencia en este momento es la consecuencia de lo anterior:<\/strong><\/p>\n<ul>\n<li>La falta de trazabilidad sobre las \u00f3rdenes de compra de materiales o productos.<\/li>\n<li>La predictibilidad disminuida en la cadena de suministro<\/li>\n<\/ul>\n<p>Los dolores y consecuencias aplican a cualquier modelo industrial, sea una f\u00e1brica, un distribuidor mayorista o un retailer.<\/p>\n<p>La trazabilidad permite a los diferentes actores identificar desde el origen, una requisici\u00f3n de material, donde y en qu\u00e9 estado est\u00e1 una solicitud, un producto o materia prima,\u00a0 as\u00ed mismo qu\u00e9 cantidad de producto es asignado a esa orden , que tr\u00e1mites ha superado y cu\u00e1les le hacen falta, para llegar a un proceso de recepci\u00f3n en almac\u00e9n. (Inbound)<\/p>\n<p>La falta de trazabilidad como consecuencia, genera poca predictibilidad y limitada las estrategias de SLA con las que las empresas llevan su promesa de marca a cliente.<\/p>\n<p>La poca predictibilidad impide el cumplimiento de las estrategias de reemplazo, y las de inventario, y de manufactura, causando que las empresas no puedan cumplir su promesa de marca. Como resultado,\u00a0 una reputaci\u00f3n\u00a0corporativa negativa.<\/p>\n<p>Ante esta esta situaci\u00f3n, las empresas de la regi\u00f3n han empezado a planificar un lead time elevado, mayor n\u00famero de stock, as\u00ed capturando capital corporativo.<\/p>\n<h2><strong><em>La tecnolog\u00eda como paliativo a la crisis<\/em><\/strong><\/h2>\n<p>\u00bfCu\u00e1l es la soluci\u00f3n ideal?<\/p>\n<p>Una que permita ver desde el origen, los insumos necesarios para la manufactura de un producto hasta la disposici\u00f3n de este en manos del cliente final, una soluci\u00f3n que tenga visibilidad a todo nivel y permita predecir tiempos reales de disponibilidad, ETA y entregas y recibir retroalimentaci\u00f3n de la experiencia del cliente dejando registro tanto contable como financiero de cada etapa.<\/p>\n<p>Este tipo de soluci\u00f3n existe gracias a tecnolog\u00edas disruptivas como la Inteligencia Artificial, Machine Learning, geolocalizaci\u00f3n y el Internet de las cosas (IoT).\u00a0 La elecci\u00f3n de proveedores cuyo sistema permita ser parte del ecosistema es clave.<\/p>\n<p>El ejemplo m\u00e1s claro es una empresa que coloca una orden a un cliente X y otra a un cliente Y.\u00a0 Ambas tienen fechas de entrega diferentes, pero al tener trazabilidad un sistema inteligente permite asignar las \u00f3rdenes seg\u00fan tiempo de entrega, esto nos acerca a un escenario colaborativo, reprogramar en el acto y quedar bien con los clientes, optimizando tiempos de entrega y llegar m\u00e1s r\u00e1pido al mercado y generar impacto monetizable frente a la competencia.<\/p>\n<p>Varias compa\u00f1\u00edas centroamericanas est\u00e1n al tanto de estas soluciones y est\u00e1n empezando a implementarlas pues son de alto valor para los procesos de planificaci\u00f3n, compras, manufactura, log\u00edstica, y experiencia del cliente.<\/p>\n<p>Los resultados de la adopci\u00f3n de estas soluciones de negocio permiten una asociaci\u00f3n cada vez m\u00e1s fuerte entre el \u00e1rea comercial y de <a href=\"https:\/\/www.sap.com\/latinamerica\/industries\/transportation-logistics.html\">log\u00edstica<\/a> de las compa\u00f1\u00edas.\u00a0 Las plataformas omnicanal habilitan desde la venta de un producto hasta la solicitud de este a un proveedor dando estimados de tiempos de recepci\u00f3n, entrega, pero sobre todo uniendo la experiencia del cliente con la promesa de marca.<\/p>\n<p>Las empresas que logran anticiparse a los retos son las que logran liderar el mercado, es esa sutil diferencia, de quiz\u00e1s un 1% de diferenciaci\u00f3n, las que logran capturar, retener y crecer su mercado meta.<\/p>\n<p>La crisis global ha cambiado las reglas del juego y solamente aquellas empresas visionarias ser\u00e1n quienes lideren su nicho creyendo en soluciones tecnol\u00f3gicas innovadoras que marcan la diferencia.<\/p>\n<hr \/>\n<p>Conozca m\u00e1s sobre <a href=\"https:\/\/www.linkedin.com\/in\/federico-ramos-27945a37\/?originalSubdomain=hn\" target=\"_blank\" rel=\"noopener\">Federico Ramos<\/a>.<\/p>\n<p>Federico, Licenciado en Administraci\u00f3n de empresas, se ha encargado durante 15 a\u00f1os de construir y acompa\u00f1ar empresas de m\u00faltiples industrias en Centroam\u00e9rica y el norte de Sudam\u00e9rica en sus rutas de transformaci\u00f3n tecnol\u00f3gica.<\/p>\n<p>Desde el a\u00f1o 2021 en 麻豆原创 como ejecutivo de cuentas estrat\u00e9gicas para la industria de retail en Centroam\u00e9rica<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La industria en general est\u00e1 viviendo una de las etapas de mayor impacto experimentadas en tiempos recientes, la log\u00edsticas y la manufactura sufren las repercusiones&#8230;<\/p>\n","protected":false},"author":4229,"featured_media":126194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[56556,56559,56592,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-126193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La tecnolog\u00eda, el aliado perfecto 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