{"id":126106,"date":"2022-06-23T16:36:18","date_gmt":"2022-06-23T20:36:18","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126106"},"modified":"2023-11-09T10:19:56","modified_gmt":"2023-11-09T15:19:56","slug":"como-las-pymes-pueden-seguir-transformandose-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/06\/como-las-pymes-pueden-seguir-transformandose-bl0g\/","title":{"rendered":"\u00bfC\u00f3mo las pymes pueden seguir transform\u00e1ndose?"},"content":{"rendered":"<p class=\"lead\"><em>Las pymes se encuentran en constante cambio y para seguir creciendo es necesario tomar decisiones, replantearse, dise\u00f1ar nuevas estrategias, usar nuevas tecnolog\u00edas y herramientas que ofrezcan nuevas experiencias tanto a clientes como a colaboradores.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>La pandemia, el casi fin de esta y la llamada nueva normalidad han transformado al mundo por completo, a las industrias y a las empresas.\u00a0 Si se desea destacarse, alcanzar objetivos, seguir creciendo y lograr ser un negocio apto y resistente ante cualquier cambio que surja, se deben seguir ciertas estrategias, tomar decisiones y caminos que lleven a las pymes, a su pyme, a seguir en el camino de la transformaci\u00f3n en el mundo digital.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Tendencias, necesidades y retos para pymes en 2022:<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Implementaci\u00f3n de los canales correctos<\/strong>, las empresas deben encontrar nuevas formas de relacionarse.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Nuevos consumidores<\/strong>, a trav\u00e9s de los cambios y h\u00e1bitos digitales generar interacci\u00f3n con nuevos clientes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Interpretaci\u00f3n de datos<\/strong>, comprender, analizar y generar n\u00fameros que den resultados, para aplicarlos a dise\u00f1ar nuevas y mejores estrategias.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Empleados felices<\/strong>, la pandemia adem\u00e1s de traer nuevas experiencias y modo de trabajo hacia y con los clientes tambi\u00e9n los trae con los colaboradores que esperan una forma de trabajo flexible o hibrida.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Implementaci\u00f3n de tecnolog\u00eda<\/strong>, contar con las herramientas adecuadas para que tanto la empresa como los colaboradores cumplan sus objetivos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Impulsar el crecimiento de ingresos, aumentar la eficiencia, reducir costos, alejar a los competidores y buscar nuevos mercados: durante muchos a\u00f1os, estos han sido focos clave para empresas de todos los tama\u00f1os.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sap.com\/latinamerica\/documents\/2022\/05\/6e204c78-297e-0010-bca6-c68f7e60039b.html\" target=\"_blank\" rel=\"noopener\">Una nueva encuesta global de 麻豆原创 Insights<\/a> muestra que, para adaptarse a los nuevos riesgos de negocio, las empresas en crecimiento est\u00e1n pensando m\u00e1s all\u00e1 de las prioridades tradicionales de la organizaci\u00f3n, transformando sus procesos de negocio y haciendo m\u00e1s foco en la sostenibilidad.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ingresos<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>La sostenibilidad se perfila como la mayor generadora de ingresos a la par de impulsores tradicionales como la creaci\u00f3n de nuevos productos y la mejora de la experiencia de cliente, junto con los m\u00e9todos habituales, como mejorar el control de costos y automatizar los procesos, los l\u00edderes tambi\u00e9n priorizan la sostenibilidad para hacer que sus negocios funcionen de manera m\u00e1s eficiente.<\/p>\n<p>&nbsp;<\/p>\n<p>Habr\u00eda que conectar la sostenibilidad con su\u00a0estrategia general, la innovaci\u00f3n de\u00a0productos, servicios y <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/business-technology-platform\/low-code.html\" target=\"_blank\" rel=\"noopener\">tecnolog\u00edas<\/a> como m\u00e1ximas prioridades. El resultado final ser\u00eda: la sostenibilidad como elemento esencial de las actividades para hacer crecer los ingresos, aumentar la eficiencia e impulsar la innovaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-126108\" src=\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/06\/23\/Screenshot_220.png\" alt=\"\" width=\"791\" height=\"758\" srcset=\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/06\/23\/Screenshot_220.png 791w, https:\/\/news.sap.com\/latinamerica\/files\/2022\/06\/23\/Screenshot_220-300x287.png 300w, https:\/\/news.sap.com\/latinamerica\/files\/2022\/06\/23\/Screenshot_220-768x736.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/strong><\/p>\n<h2><\/h2>\n<h2><strong>Eficiencia <\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Las empresas ven el control de costos y la <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/spend-management\/travel-and-expense-management.html\" target=\"_blank\" rel=\"noopener\">gesti\u00f3n de gastos<\/a> como sus m\u00e1ximas<\/p>\n<p>prioridades para mejorar la eficiencia operativa. Tambi\u00e9n se enfocan en fortalecer los procesos con m\u00e1s automatizaci\u00f3n, y en construir cadenas de suministro m\u00e1s confiables.<\/p>\n<p>&nbsp;<\/p>\n<p>La sostenibilidad tambi\u00e9n se uni\u00f3 a las filas de impulsores cruciales para la eficiencia. Actualmente hay una inclinaci\u00f3n por priorizar que los procesos operativos sean m\u00e1s sostenibles, que a aumentar la automatizaci\u00f3n de sus procesos o fortalecer sus cadenas de suministro para que sean m\u00e1s confiables.<\/p>\n<p>&nbsp;<\/p>\n<p>Aunque tambi\u00e9n la eficiencia se enfrenta a obst\u00e1culos, de ah\u00ed viene la necesidad de flexibilidad para adaptarse mejor al cambio, sino los procesos se ven obstaculizados por la falta de flexibilidad y colaboraci\u00f3n interna y externa, que da como resultado problemas en la eficiencia.<\/p>\n<p>&nbsp;<\/p>\n<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-126109\" src=\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/06\/23\/Screenshot_221.png\" alt=\"\" width=\"778\" height=\"672\" srcset=\"https:\/\/news.sap.com\/latinamerica\/files\/2022\/06\/23\/Screenshot_221.png 778w, https:\/\/news.sap.com\/latinamerica\/files\/2022\/06\/23\/Screenshot_221-300x259.png 300w, https:\/\/news.sap.com\/latinamerica\/files\/2022\/06\/23\/Screenshot_221-768x663.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/strong><\/p>\n<h2><\/h2>\n<h2><strong>Llegar a la transformaci\u00f3n <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>La transformaci\u00f3n es clave para aumentar el progreso del negocio, responder mejor a los riesgos futuros, y seguir siendo competitivos. Hay una relaci\u00f3n positiva entre rentabilidad, competitividad y transformaci\u00f3n del negocio. Las empresas muestran un s\u00f3lido progreso hacia la transformaci\u00f3n, la mayor\u00eda ya han iniciado el camino, ya hay pruebas, pilotos de transformaci\u00f3n, \u00e1reas transformadas o en proceso.<\/p>\n<p>&nbsp;<\/p>\n<p>No se augura un buen futuro para las empresas que no comiencen a transformarse, progresar\u00edan muy poco, casi el m\u00ednimo en dos a\u00f1os, por ello la transformaci\u00f3n es el futuro y los l\u00edderes ven la innovaci\u00f3n tecnol\u00f3gica como su m\u00e1xima prioridad para los pr\u00f3ximos tres a cinco a\u00f1os, y la innovaci\u00f3n en productos y servicios, en sostenibilidad y en experiencia digital tambi\u00e9n est\u00e1n en la lista.<\/p>\n<p>&nbsp;<\/p>\n<p>Las <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/business-technology-platform\/artificial-intelligence.html\" target=\"_blank\" rel=\"noopener\">tecnolog\u00edas<\/a> m\u00e1s buscadas por las empresas reflejan las recientes dificultades de la pandemia y los incidentes de ciberseguridad. Est\u00e1n invirtiendo en tecnolog\u00edas como herramientas de colaboraci\u00f3n, computaci\u00f3n en la nube e infraestructura de ciberseguridad para transformar sus procesos. Los dashboards para business intelligence, la inteligencia de procesos de negocio y las plataformas para desarrollo de aplicaciones tambi\u00e9n ocupan un lugar destacado.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las pymes se encuentran en constante cambio y para seguir creciendo es necesario tomar decisiones, replantearse, dise\u00f1ar nuevas estrategias, usar nuevas tecnolog\u00edas y herramientas que&#8230;<\/p>\n","protected":false},"author":522,"featured_media":126107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52096],"tags":[56556,56559,18004,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-126106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes-temas","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-pymes","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo las pymes pueden seguir 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