{"id":125891,"date":"2022-05-20T16:56:31","date_gmt":"2022-05-20T20:56:31","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125891"},"modified":"2023-11-09T10:22:56","modified_gmt":"2023-11-09T15:22:56","slug":"como-la-tecnologia-inteligente-impulsa-la-logistica-sostenible-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/05\/como-la-tecnologia-inteligente-impulsa-la-logistica-sostenible-bl0g\/","title":{"rendered":"C\u00f3mo la tecnolog\u00eda inteligente impulsa la log\u00edstica sostenible"},"content":{"rendered":"<p class=\"lead\"><em>La inteligencia artificial y el software de conectividad en tiempo real prometen un futuro m\u00e1s sostenible y rentable.<\/em><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>El aislamiento social obligatorio y el cierre indefinido de las tiendas f\u00edsicas en todo el mundo a ra\u00edz de la pandemia por el COVID-19 aceleraron el ritmo de las ventas online, incluso consumidores y negocios que no pertenec\u00edan a las comprar en l\u00ednea tuvieron sus primeras experiencias en el mundo del e-commerce.<\/p>\n<p>La venta minorista en l\u00ednea es una tendencia creciente y duradera. Por esta raz\u00f3n, una log\u00edstica de entrega m\u00e1s eficiente y sostenible se ha vuelto cada vez m\u00e1s urgente.<\/p>\n<p>&nbsp;<\/p>\n<h2>Los cambios en los h\u00e1bitos y el consumo han provocado un nuevo comportamiento por parte de los consumidores: ahora, esperan involucrarse en cada paso del viaje de sus mercanc\u00edas. Para fidelizar a estos clientes, es necesario conocer y cumplir algunos requisitos:<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Entrega r\u00e1pida:<\/strong> una encuesta realizada en 2020 muestra que los clientes no solo est\u00e1n m\u00e1s interesados \u200b\u200ben la entrega r\u00e1pida, sino que el 65 % de ellos est\u00e1 dispuesto a pagar m\u00e1s por ella. Una log\u00edstica receptiva y sostenible puede ser decisiva a la hora de convertir un lead en un consumidor final.<\/p>\n<p><strong>Experiencia omnicanal:<\/strong> los clientes quieren una experiencia integrada y personalizada en la que puedan realizar un seguimiento de sus pedidos en el camino e incluso comunicarse con el repartidor en tiempo real.<\/p>\n<p><strong>Comercio electr\u00f3nico m\u00e1s flexible:<\/strong> destacan las tiendas que son menos r\u00edgidas, que invierten en tecnolog\u00edas que permiten al cliente probar antes de comprar, evitando devoluciones.<\/p>\n<p>Conscientes de las preferencias de los consumidores, corresponde a las empresas optimizar sus procesos para invertir en log\u00edstica sostenible y veh\u00edculos de entrega alternativos. La Inteligencia Artificial ha hecho posible implementar soluciones alternativas de administraci\u00f3n y entrega que impulsan la log\u00edstica sostenible a trav\u00e9s de:<\/p>\n<p><strong>Veh\u00edculos el\u00e9ctricos:<\/strong> una de las preocupaciones es la durabilidad de los veh\u00edculos, ya que a\u00fan hoy en d\u00eda la mayor\u00eda de los veh\u00edculos el\u00e9ctricos son peque\u00f1os. Sin embargo, con los avances tecnol\u00f3gicos, ya se est\u00e1n desarrollando veh\u00edculos el\u00e9ctricos de mayor tama\u00f1o, capaces de soportar grandes vol\u00famenes de entregas y ayudar a reducir las emisiones de CO2.<\/p>\n<p><strong>Mejores opciones de carga:<\/strong> el software centrado en la log\u00edstica inteligente ayuda a programar las rutas adecuadas para la carga de veh\u00edculos el\u00e9ctricos, vinculando a los conductores y su ubicaci\u00f3n con la infraestructura de carga de veh\u00edculos el\u00e9ctricos en tiempo real.<\/p>\n<p><strong>Veh\u00edculos de micromovilidad:<\/strong> los servicios de entrega realizados por e-bikes o scooters suelen ser servicios de entrega de alimentos, ya sea a trav\u00e9s de supermercados o restaurantes. Con AI, es posible garantizar que los conductores est\u00e9n conectados, por ejemplo, a la interfaz del cliente en tiempo real.<\/p>\n<p><strong>Drones y flotas aut\u00f3nomas:<\/strong> pronto, a medida que se resuelvan los desaf\u00edos de seguridad y seguimiento, los drones se utilizar\u00e1n m\u00e1s para las entregas.<\/p>\n<p>&nbsp;<\/p>\n<p>El aumento de la competencia y la preferencia por empresas m\u00e1s flexibles y sustentables contribuyen a un futuro desafiante para quienes a\u00fan no invierten en tecnolog\u00edas inteligentes, capaces de brindar un escenario m\u00e1s sustentable para el mundo y para la rentabilidad de las organizaciones.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial y el software de conectividad en tiempo real prometen un futuro m\u00e1s sostenible y rentable.<\/p>\n","protected":false},"author":522,"featured_media":125892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52098],"tags":[56556,56559,56592,12867,5550870,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-125891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidad-temas","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-sostenibilidad","tag-tecnologia","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo la 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