{"id":125823,"date":"2022-04-29T18:24:43","date_gmt":"2022-04-29T22:24:43","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125823"},"modified":"2023-11-09T10:29:24","modified_gmt":"2023-11-09T15:29:24","slug":"la-inteligencia-artificial-una-aliada-de-la-experiencia-del-cliente-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/04\/la-inteligencia-artificial-una-aliada-de-la-experiencia-del-cliente-bl0g\/","title":{"rendered":"La inteligencia artificial, una aliada de la experiencia del cliente"},"content":{"rendered":"

La experiencia del cliente se ha vuelto cada vez m\u00e1s importante para que las empresas puedan tener un crecimiento fundamental. Por ende, el uso de la IA ha tomado un papel crucial para poder conocer las preferencias de los usuarios, as\u00ed como el entender sus necesidades y predecir su comportamiento.<\/em><\/p>\n

<\/p>\n

 <\/p>\n

 <\/p>\n

Debido a la pandemia, los \u00faltimos a\u00f1os han sido complicados para diversas empresas de diferentes sectores. Sin embargo, se han abierto v\u00edas de oportunidad para poder solventar las dificultades que se han presentado. Gracias a la revoluci\u00f3n tecnol\u00f3gica se han brindado las herramientas correctas para poder lidiar con estos inconvenientes de la mejor manera posible.<\/p>\n

 <\/p>\n

En el 2018, tan solo el 15% de las empresas manejaban las interacciones de los clientes<\/a> a trav\u00e9s de sistemas basados en inteligencia artificial<\/a>, chatbots<\/em> y mensajer\u00eda m\u00f3vil. Ahora, para el 2022 se espera que alrededor del 70% de las empresas ocupen estos sistemas y que, con ellos puedan brindarle una experiencia satisfactoria, instant\u00e1nea y dif\u00edcil de olvidar al cliente.<\/p>\n

 <\/p>\n

Por lo mismo, le compartimos 5 puntos importantes en los que la IA le ayudar\u00e1 a crear mejores experiencias<\/a> para sus clientes.<\/h2>\n

 <\/p>\n

    \n
  1. Chatbots:<\/strong> Su uso le permitir\u00e1 saber qu\u00e9 tipo de interacci\u00f3n ha tenido el usuario con el sitio web y de esta forma ofrecer conversaciones personalizadas a escala en cualquier momento, en cualquier lugar, en cualquier dispositivo y pr\u00e1cticamente al instante.<\/li>\n<\/ol>\n

     <\/p>\n

      \n
    1. Identificar la insatisfacci\u00f3n del cliente:<\/strong> Al identificar a los clientes que no est\u00e1n satisfechos por el servicio y\/o el producto, mediante los patrones de compra y comportamiento que arrojan los sistemas de IA<\/a>, se puede enviar un correo con una bonificaci\u00f3n por lealtad, el cual ayudar\u00e1 a no perderlos como usuarios.<\/li>\n<\/ol>\n

       <\/p>\n

        \n
      1. Reducci\u00f3n de tareas manuales:<\/strong> El ocupar la IA permite que los colaboradores de las empresas puedan basar sus esfuerzos en brindar mejores experiencias o inclusive mejorar en aspectos creativos, sin tener que preocuparse por las tareas cotidianas.<\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. Personalizar las experiencias:<\/strong> Gracias al aprendizaje autom\u00e1tico, el cual es impulsado por la IA, las empresas pueden ayudar a los consumidores de su marca a que encuentren r\u00e1pidamente los productos que est\u00e1n buscando y con ello, brindarles una experiencia m\u00e1s satisfactoria y eficiente.<\/li>\n<\/ol>\n

           <\/p>\n

            \n
          1. Preferencias precisas:<\/strong> Con la IA, las empresas pueden basar sus experiencias digitales en la demograf\u00eda y en las preferencias de los clientes, lo cual los mantendr\u00e1 comprometidos y motivados.<\/li>\n<\/ol>\n

             <\/p>\n

            En la actualidad, la personalizaci\u00f3n les ha otorgado a los usuarios un sentimiento de pertenencia a la marca, algo que ha generado que los consumidores sientan cierta fidelidad a ellas. Por lo que, el enfatizar en ello, ayudar\u00e1 a las empresas a tener un crecimiento m\u00e1s eficaz y eficiente.<\/p>\n

            \u00a0<\/em><\/strong><\/p>\n

            \n

             <\/p>\n

            Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a><\/p>\n

             <\/p>\n

            \n

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            La experiencia del cliente se ha vuelto cada vez m\u00e1s importante para que las empresas puedan tener un crecimiento fundamental. Por ende, el uso de…<\/p>\n","protected":false},"author":522,"featured_media":125824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[1494787,56556,56559,56592,3197168,3197147,5550870,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-125823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-ai","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-ia","tag-inteligencia-artificial","tag-tecnologia","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"\nLa inteligencia artificial, una aliada de la experiencia del cliente - 麻豆原创 News Center 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