{"id":125488,"date":"2022-02-21T15:27:20","date_gmt":"2022-02-21T20:27:20","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125488"},"modified":"2023-11-09T10:31:15","modified_gmt":"2023-11-09T15:31:15","slug":"como-la-realidad-aumentada-impulsa-el-comercio-electronico-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/02\/como-la-realidad-aumentada-impulsa-el-comercio-electronico-bl0g\/","title":{"rendered":"\u00bfC\u00f3mo la Realidad Aumentada impulsa el comercio electr\u00f3nico?"},"content":{"rendered":"<p class=\"lead\"><em>La Realidad Aumentada ya no es una tecnolog\u00eda del futuro, \u00a1sino del presente! Y en esta nota le explicamos por qu\u00e9 deber\u00eda implementarla en sus estrategias de eCommerce.<\/em><\/p>\n<p><!--more--><\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<p>La consultora Accenture predice que la industria del \u201ccomercio social\u201d crecer\u00e1 tres veces m\u00e1s r\u00e1pido que el comercio electr\u00f3nico tradicional en los pr\u00f3ximos a\u00f1os. Pero \u00bfqu\u00e9 es el \u201ccomercio social\u201d? Son aquellas ventas que se llevan a cabo en una plataforma digital social, desde el descubrimiento del producto hasta el pago. En este panorama, \u00bfd\u00f3nde entra la Realidad Aumentada (RA)?<\/p>\n<p>&nbsp;<\/p>\n<p>Las experiencias de RA permiten a los compradores probar, personalizar o visualizar virtualmente productos, ya sea ropa, calzado, muebles, maquillaje, entre otros. Al combinar este tipo de tecnolog\u00eda con la <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm\/e-commerce-platforms.html#upscale-commerce?url_id=originalpost-blogentry-innovationBlogLAC-2022_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener\">estrategia de venta en medios sociales digitales<\/a>, se pronostica que las compras pueden aumentar exponencialmente.<\/p>\n<p>&nbsp;<\/p>\n<p>Estas t\u00e9cnicas, principalmente, tienen su foco en los usuarios de las redes sociales usadas por la generaci\u00f3n Z y Millennial, ya que estos dos grupos demogr\u00e1ficos representar\u00e1n el 62% del gasto mundial en comercio social para 2025. En 2021 se generaron 492 mil millones de d\u00f3lares, pero en cuatro a\u00f1os se espera que alcance los 1.2 billones de d\u00f3lares.<\/p>\n<p>&nbsp;<\/p>\n<p>China, por ejemplo, est\u00e1 completamente avanzado en este tema, puesto que las compras en aplicaciones como WeChat, Taobao Live y Douyin (el equivalente chino de TikTok) son tremendamente populares y lucrativas. Accenture encontr\u00f3 que 8 de cada 10 usuarios en redes sociales chinas utilizan el comercio social, mientras que la mayor\u00eda de los usuarios en los Estados Unidos o Reino Unido todav\u00eda no han realizado una compra de esa forma.<\/p>\n<p>&nbsp;<\/p>\n<p>A pesar de ello, las experiencias envolventes y personalizadas son una estrategia que buscan cada vez m\u00e1s todas las empresas de cualquier industria, tama\u00f1o o pa\u00eds. La startup Adloid, por ejemplo, dise\u00f1\u00f3 una plataforma que convierte la b\u00fasqueda y el descubrimiento bidimensionales en una experiencia 3D completa.<\/p>\n<p>&nbsp;<\/p>\n<p>Su plataforma brinda a los consumidores y empresas capacitaciones y compras virtuales personalizadas, por lo que se ampl\u00eda el horizonte de lo que la RA puede hacer por cualquier marca u organizaci\u00f3n. Esta empresa trabaja con 麻豆原创 Startup Studio para India, lo que les permite aprovechar la tecnolog\u00eda de la compa\u00f1\u00eda para extraer informaci\u00f3n valiosa de los datos obtenidos y, al mismo tiempo, anonimizar la informaci\u00f3n de forma segura.<\/p>\n<p>&nbsp;<\/p>\n<p>Las <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/commerce-cloud.html?url_id=originalpost-blogentry-innovationBlogLAC-2022_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener\">plataformas de comercio electr\u00f3nico empresarial de 麻豆原创<\/a> le brindan a las organizaciones soporte para escenarios altamente complejos, procesos de compra simplificados de punta a punta, escalabilidad y rendimiento probados, tiendas omnicanal potenciadas por IA, capacidades m\u00f3viles para lograr mejores experiencias y soporte de venta por redes sociales y suscripciones. \u00a1Maximice los beneficios para su empresa mediante RA y las <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/upscale-commerce.html?url_id=originalpost-blogentry-innovationBlogLAC-2022_blog-originalpost-sapcom\" target=\"_blank\" rel=\"noopener\">soluciones de 麻豆原创 para comercio electr\u00f3nico<\/a>!<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Realidad Aumentada ya no es una tecnolog\u00eda del futuro, \u00a1sino del presente! Y en esta nota le explicamos por qu\u00e9 deber\u00eda implementarla en sus&#8230;<\/p>\n","protected":false},"author":522,"featured_media":125489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[56556,56559,56592,47145,58326,5550870,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-125488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-ecommerce","tag-realidad-aumentada","tag-tecnologia","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo la Realidad Aumentada impulsa el comercio electr\u00f3nico? - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/02\/como-la-realidad-aumentada-impulsa-el-comercio-electronico-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo la Realidad Aumentada impulsa el comercio electr\u00f3nico?\" \/>\n<meta property=\"og:description\" content=\"La Realidad Aumentada ya no es una tecnolog\u00eda del futuro, \u00a1sino del presente! 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