{"id":125445,"date":"2022-02-04T12:23:09","date_gmt":"2022-02-04T17:23:09","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125445"},"modified":"2023-11-09T10:31:21","modified_gmt":"2023-11-09T15:31:21","slug":"cual-es-el-futuro-del-ecommerce-en-el-metaverso-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/02\/cual-es-el-futuro-del-ecommerce-en-el-metaverso-bl0g\/","title":{"rendered":"\u00bfCu\u00e1l es el futuro del ecommerce en el Metaverso?"},"content":{"rendered":"

Es probable que haya m\u00e1s preguntas que certezas, pero de algo s\u00ed puede estar seguro: el futuro del ecommerce en el Metaverso es sumamente prometedor.<\/em><\/p>\n

<\/p>\n

\u00a0<\/em><\/strong><\/p>\n

A finales de octubre de 2021, Mark Zuckerberg hizo un anuncio que revolucionar\u00eda la era digital: la creaci\u00f3n de su Metaverso. Si bien es un t\u00e9rmino que surgi\u00f3 en la literatura Sci-Fi de la segunda mitad del siglo XIX y que se ha estado trabajando en el segmento de los videojuegos, Zuckerberg quiere extender este espacio, donde lo f\u00edsico y lo virtual fusionan sus fronteras, hacia toda la humanidad.<\/p>\n

 <\/p>\n

Desde ese entonces, todas las organizaciones, tanto las del sector privado como las del p\u00fablico, han estado buscando estar presentes en esos espacios. Una de estas formas es a trav\u00e9s del comercio electr\u00f3nico<\/a>, sin embargo, sus caracter\u00edsticas, todav\u00eda en estudio, tendr\u00edan que ser diferentes a las que se manejan en el ecommerce actual, es decir, sus pilares deben ser la descentralizaci\u00f3n, la privacidad y la ubicuidad.<\/p>\n

 <\/p>\n

Para lograrlo, las nuevas tecnolog\u00edas<\/a> como blockchain, criptomonedas y los ahora populares non-fungible tokens<\/em> (NFT) ser\u00e1n fundamentales para asegurar transacciones fiables, sin la necesidad de tantos intermediarios ni brindar informaci\u00f3n personal para concretarlas. El objetivo principal es crear una experiencia m\u00e1s fluida que remueva los procesos tediosos generados en el comercio digital actual.<\/p>\n

 <\/p>\n

El potencial de los metaversos se empieza a vislumbrar. Por ejemplo, en una de las proyecciones del gigante de la criptograf\u00eda Grayscale, se sostiene que en estos nuevos espacios existe la capacidad de generar ingresos anuales de 1 bill\u00f3n de d\u00f3lares en el \u00e1rea de la publicidad, eventos digitales, hardware y el comercio electr\u00f3nico. Aqu\u00ed le mostramos los beneficios m\u00e1s claros que se aproximan para la nueva etapa del ecommerce en los metaversos:<\/p>\n

 <\/p>\n

Romper las brechas entre canales offline\/online con compras virtuales<\/strong><\/p>\n

 <\/p>\n

Las compras virtuales han transformado el ecommerce de cat\u00e1logos est\u00e1ticos por experiencias en tiempo real que, incluso, les permitan a los usuarios \u201ccaminar\u201d o interactuar \u00e1gilmente por la tienda. La Realidad Aumentada y Virtual en los metaversos son un primer paso para cerrar verdaderamente la brecha entre los canales offline y online.<\/p>\n

 <\/p>\n

Brindar una mayor personalizaci\u00f3n<\/strong><\/p>\n

 <\/p>\n

El 80% de los consumidores dicen que es m\u00e1s probable que le compren a una empresa que les ofrezcan experiencias personalizadas<\/a>. Imag\u00ednese poder crear espacios 3D inmersivos y personalizables en los que pueda interactuar con sus clientes a trav\u00e9s de juegos u otras din\u00e1micas. La imaginaci\u00f3n no tendr\u00e1 l\u00edmites.<\/p>\n

 <\/p>\n

Participaci\u00f3n m\u00e1s fuerte de la comunidad<\/strong><\/p>\n

 <\/p>\n

Las recomendaciones de otros consumidores son m\u00e1s eficaces que cualquier otra forma de marketing. Las marcas del nuevo ecommerce tienen mucho que ganar si invierten en iniciativas de creaci\u00f3n de comunidades. Los metaversos abrir\u00e1n las puertas para generar experiencias de marca interactivas para todos.<\/p>\n

 <\/p>\n

\n

 <\/p>\n

Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a><\/p>\n

 <\/p>\n

\n

 <\/p>\n

\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Es probable que haya m\u00e1s preguntas que certezas, pero de algo s\u00ed puede estar seguro: el futuro del ecommerce en el Metaverso es sumamente prometedor.<\/p>\n","protected":false},"author":522,"featured_media":125446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[56556,56559,47145,5600202,269952,5550870,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-125445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-ecommerce","tag-metaverso","tag-retail","tag-tecnologia","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"\n\u00bfCu\u00e1l es el futuro del ecommerce en el Metaverso? - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, 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