{"id":125305,"date":"2022-01-18T17:54:51","date_gmt":"2022-01-18T22:54:51","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125305"},"modified":"2023-11-09T10:32:52","modified_gmt":"2023-11-09T15:32:52","slug":"pymes-conectando-la-experiencia-del-cliente-en-la-nube-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/pymes-conectando-la-experiencia-del-cliente-en-la-nube-bl0g\/","title":{"rendered":"PyMEs conectando la experiencia del cliente en la nube"},"content":{"rendered":"<p class=\"lead\"><em>La nube les permite a las peque\u00f1as y medianas empresas ir m\u00e1s all\u00e1 de temas como la oferta y la demanda, pudiendo detectar contingencias y crear un camino equilibrado al cliente, conforme sus necesidades y crecimiento.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>La nube est\u00e1 ayudando a las <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/sme-business-software.html\" target=\"_blank\" rel=\"noopener\">peque\u00f1as y medianas empresas<\/a> a ponerse al nivel de gigantes de diferentes industrias, encontrarse a la par para competir y de paso crecer. La tecnolog\u00eda que aporta a las diferentes necesidades les permite brindar nuevos servicios e innovar, adem\u00e1s tienen mayor flexibilidad, escalabilidad y productividad.<\/p>\n<p>&nbsp;<\/p>\n<p>Desde hace algunos a\u00f1os la transformaci\u00f3n digital ya era un hecho, pero definitivamente la pandemia moviliz\u00f3 todo y el uso de la nube no fue la excepci\u00f3n, entre volverse algo necesario por el trabajo fuera de las oficinas y entre ofrecer mejores servicios a la alta demanda de una digitalizaci\u00f3n r\u00e1pida en los negocios, era evidente que de cualquier forma la nube ten\u00eda que aplicarse si se quer\u00eda mantener, crecer y dar la calidad requerida a los clientes.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El 62% de las empresas expandi\u00f3 o actualiz\u00f3 su uso en la nube durante la pandemia. S\u00f3lo el 2% lo consolid\u00f3 o elimin\u00f3.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Beneficios de la nube:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Los colaboradores pueden acceder a los datos de la empresa a trav\u00e9s de m\u00faltiples dispositivos v\u00eda remota<\/li>\n<li>Facilita el acceso a la informaci\u00f3n<\/li>\n<li>Mejora la comunicaci\u00f3n y trabajo en equipo<\/li>\n<li>El nivel de ciberseguridad aumenta con la nube<\/li>\n<li>Opciones eficientes de almacenamiento y respaldo<\/li>\n<li>Protecci\u00f3n de datos<\/li>\n<li>Productividad<\/li>\n<li>Ahorro de costos<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u201cLa nube no solo proporciona infraestructura, sino que tambi\u00e9n puede ayudar con las redes, la seguridad, el <a href=\"https:\/\/www.sap.com\/latinamerica\/about\/trust-center\/data-privacy.html\">almacenamiento<\/a> y todo el software y la automatizaci\u00f3n necesarios en torno a las copias de seguridad, la orquestaci\u00f3n de alta disponibilidad \/ recuperaci\u00f3n ante desastres y m\u00e1s\u201d. Simplemente cambiando las habilidades de su departamento de TI, las organizaciones pueden adaptarse a la din\u00e1mica del mercado, las regulaciones cambiantes y los requisitos de cumplimiento sin tener que ejecutar su propio centro de datos&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p>Rohit Kamath, socio l\u00edder t\u00e9cnico de estrategia y arquitectura de 麻豆原创 en Google Cloudview<\/p>\n<p>&nbsp;<\/p>\n<p>Un concepto err\u00f3neo com\u00fan entre la mayor\u00eda de las empresas es la definici\u00f3n de una buena experiencia del cliente: hacer felices a los clientes en el momento es la clave para impulsar la lealtad y la retenci\u00f3n. Lamentablemente, una ganancia tan a corto plazo hace poco para proteger y generar un crecimiento continuo de los ingresos.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Lo que los clientes realmente quieren es una experiencia en la que puedan confiar, una que satisfaga sus necesidades como se espera, sin sorpresas.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Los clientes no solo interact\u00faan con un m\u00f3dulo de finanzas, un m\u00f3dulo de env\u00edo o una aplicaci\u00f3n de gesti\u00f3n de relaciones con el cliente. Son todos los sistemas comerciales, una raz\u00f3n clara para interconectarlos como una red receptiva.<\/p>\n<p>&nbsp;<\/p>\n<p>Un sistema interconectado permite a las empresas saber qu\u00e9 est\u00e1 sucediendo en sus departamentos, sistemas y clientes sin la intervenci\u00f3n de TI. Cuando es compatible con una plataforma <a href=\"https:\/\/www.sap.com\/latinamerica\/insights\/what-is-cloud-computing.html\">en la nube<\/a>, el sistema se vuelve m\u00e1s accesible al hacer que las tecnolog\u00edas avanzadas (como el an\u00e1lisis predictivo, la inteligencia artificial conversacional, el chat inteligente, un ERP moderno y una plataforma de tecnolog\u00eda empresarial) est\u00e9n disponibles solo cuando sea necesario.<\/p>\n<p>&nbsp;<\/p>\n<h2>Kamath sugiere que las empresas medianas pueden considerar la posibilidad de innovar en la nube, con esfuerzos que incluyen:<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>Aplique inteligencia artificial y algoritmos de aprendizaje autom\u00e1tico a los datos existentes para obtener nuevos conocimientos de manera m\u00e1s f\u00e1cil y eficiente que con la tecnolog\u00eda local.<\/li>\n<li>Adapte las ofertas de software como servicio (SaaS) para mejorar los procesos comerciales. Las organizaciones tienen la opci\u00f3n de probar cosas nuevas, lo que les da la libertad de fallar r\u00e1pidamente y pasar a la siguiente innovaci\u00f3n sin perder demasiado tiempo.<\/li>\n<li>Benef\u00edciese de las nuevas ofertas, como las tecnolog\u00edas sin servidor, incluidos los microservicios o las funciones en la nube, y ahorre costos siempre que sea posible.<\/li>\n<li>Pruebe una nueva oferta de mercado de una variedad de proveedores para ver qu\u00e9 funciona mejor para la empresa a medida que las necesidades cambian con el tiempo.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>La nube se convierte poco a poco en un apoyo para las PyMEs, haciendo crecer sus negocios, la rentabilidad y flexibilidad, adem\u00e1s de dise\u00f1ar estrategias de movilidad y trabajo remoto, convertirse en empresas inteligentes, innovadoras y con las herramientas necesarias para ofrecer soluciones, que quiz\u00e1s no podr\u00edas sin este tipo de tecnolog\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nube les permite a las peque\u00f1as y medianas empresas ir m\u00e1s all\u00e1 de temas como la oferta y la demanda, pudiendo detectar contingencias y&#8230;<\/p>\n","protected":false},"author":522,"featured_media":125306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52084],"tags":[56556,56559,56592,10,18004,5550870,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-125305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-temas","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-cloud","tag-pymes","tag-tecnologia","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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