{"id":125290,"date":"2022-01-12T18:11:01","date_gmt":"2022-01-12T23:11:01","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125290"},"modified":"2023-11-09T10:27:33","modified_gmt":"2023-11-09T15:27:33","slug":"los-datos-clave-en-las-campanas-de-atraccion","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/01\/los-datos-clave-en-las-campanas-de-atraccion\/","title":{"rendered":"Los datos, clave en las campa\u00f1as de atracci\u00f3n"},"content":{"rendered":"

CIUDAD DE M\u00c9XICO. <\/strong>Adem\u00e1s de provocar el fortalecimiento del comercio electr\u00f3nico, la pandemia demostr\u00f3 a las empresas que todas sus estrategias de marketing deben estar enfocadas en el cliente y en obtener datos, para ello deb\u00edan alejarse de las pr\u00e1cticas heredadas y profundizar de manera individualizada en sus consumidores.<\/p>\n

A partir de estos aprendizajes, Juan Montes, Customer Experience Value Advisor en 麻豆原创 M\u00e9xico ha identificado las cuatro tendencias que ser\u00e1n relevantes en los pr\u00f3ximos doce meses para los especialistas de mercadotecnia:<\/p>\n

1) Estrategias integradas<\/strong>. Es muy com\u00fan que dentro de una misma empresa los distintos departamentos sigan estrategias individuales. Hoy en d\u00eda las compa\u00f1\u00edas que no aprovechan las soluciones de Customer Experience <\/em>para obtener datos de su consumidor y a partir de all\u00ed construir estrategias comunes, que se puedan adaptar a los intereses de cada \u00e1rea, estar\u00e1n siempre un paso atr\u00e1s del mercado y de su competencia.<\/p>\n

2) Real time engagement<\/strong>. Con mayor frecuencia, las empresas est\u00e1n incorporando tecnolog\u00edas que les ayuden a integrar canales, y estar en contacto con el cliente en todo momento, en un su contexto actual, sin importar donde sea su interacci\u00f3n con la marca, desde redes sociales hasta en el propio establecimiento.<\/p>\n

3) Ampliaci\u00f3n del alcance y conexi\u00f3n de los datos<\/strong>. Adem\u00e1s de usar los datos obtenidos de manera propia, las campa\u00f1as deben ampliar su alcance y cruzar estos con datos p\u00fablicos al alcance de todos. Esto, adem\u00e1s de ayudar a emitir mejores recomendaciones, ayuda a segmentar de mejor manera a sus consumidores, teniendo la posibilidad de desarrollar programas de lealtad con base a la creaci\u00f3n de experiencias, usando los datos a como aliados.<\/p>\n

4) Sistemas conectados<\/strong>. Integrar todas sus herramientas digitales -como sus soluciones de ERP y CX- m\u00e1s los datos de sus clientes en un solo sistema conectado permitir\u00e1 a las empresas adelantarse a su cliente y convertir un posible caso de abandono por una mala experiencia en un embajador de la marca, usando la anal\u00edtica de datos para detectar estos casos.<\/p>\n

# # #<\/strong><\/p>\n

 <\/p>\n

Acerca de 麻豆原创<\/strong><\/h5>\n

La estrategia de 麻豆原创 es ayudar a que cada negocio funcione como una empresa inteligente sostenible. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo: 87% del comercio global toca un sistema 麻豆原创\u00ae. Nuestras tecnolog\u00edas avanzadas de\u00a0machine learning, Internet of Things<\/em>\u00a0(IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes sostenibles. 麻豆原创 contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 麻豆原创 ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite\u00a0www.sap.com<\/a>, nuestra sala de prensa,\u00a0http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter:\u00a0@sapnoticiasmx<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

CIUDAD DE M\u00c9XICO. Adem\u00e1s de provocar el fortalecimiento del comercio electr\u00f3nico, la pandemia demostr\u00f3 a las empresas que todas sus estrategias de marketing deben estar…<\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[509611,26423,1032220,269958,5600185,269952],"series":[],"region":[],"sapn-display":[52079,5600443,5600441],"sapn-type":[52105],"class_list":["post-125290","post","type-post","status-publish","format-standard","hentry","category-industrias","tag-campanas","tag-experiencias","tag-marcas","tag-mexico","tag-real-time-engagement","tag-retail","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"\nLos datos, clave en las campa\u00f1as de atracci\u00f3n - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/01\/los-datos-clave-en-las-campanas-de-atraccion\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los datos, clave en las campa\u00f1as de atracci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"CIUDAD DE M\u00c9XICO. 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