{"id":125204,"date":"2021-12-20T16:48:21","date_gmt":"2021-12-20T21:48:21","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125204"},"modified":"2023-11-09T10:34:48","modified_gmt":"2023-11-09T15:34:48","slug":"las-6-tendencias-tecnologicas-en-la-experiencia-al-cliente-para-el-2022-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/12\/las-6-tendencias-tecnologicas-en-la-experiencia-al-cliente-para-el-2022-bl0g\/","title":{"rendered":"Las 6 tendencias tecnol\u00f3gicas en la experiencia al cliente para el 2022"},"content":{"rendered":"<p class=\"lead\"><em>Ante la inc\u00f3gnita de cu\u00e1ndo terminar\u00e1 la pandemia, las empresas deber\u00e1n basar gran parte de sus esfuerzos en ofrecer experiencias excepcionales a sus clientes, para ello, la tecnolog\u00eda es el aliado indiscutible.<\/em><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Cerca de cumplirse los dos a\u00f1os de pandemia por COVID-19 y sus variantes, la incertidumbre por un fin de esta o no, acecha tanto a las empresas como a los consumidores de ellas. Debido a la pandemia las cadenas de suministro han tenido diversos problemas por lo que la gratificaci\u00f3n inmediata al cliente se ha ido perdiendo y los estantes cada vez se muestran m\u00e1s vac\u00edos.<\/p>\n<p>&nbsp;<\/p>\n<p>Recuperar la confianza del cliente ser\u00e1 esencial, por lo que tecnolog\u00edas como la inteligencia artificial y el internet de las cosas, se volver\u00e1n cruciales para generar todas estas <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm.html\" target=\"_blank\" rel=\"noopener\">experiencias tan necesarias<\/a>. Descubra 6 tendencias que se volver\u00e1n clave para generar las mejores experiencias a sus clientes:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Ardua competencia entre marcas<\/strong><strong>:<\/strong> Las empresas saben que para recuperar y\/o aumentar la confianza del cliente, necesitan brindarle una experiencia que pueda satisfacerlos en gran medida. De esta forma, haciendo uso de la tecnolog\u00eda, buscar\u00e1n brindarles una experiencia duradera y gratificante, con el fin de que estos puedan confiar en las empresas <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm\/customer-data-management.html\" target=\"_blank\" rel=\"noopener\">y brindarle sus datos.<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Vestimenta inteligente: <\/strong>Los wearables tomar\u00e1n una mayor importancia en nuestra vida para el 2022. Seg\u00fan Gartner, su valor del mercado mundial oscilar\u00e1 en los 81,500 mdd. Por ende, se prev\u00e9 que estos sean desarrollados con nuevos materiales inteligentes, los cuales permitan que sean lavados en m\u00e1quinas com\u00fanmente utilizadas.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Experiencias inmersivas e h\u00edbridas:<\/strong> Ante la necesidad de conectar con el cliente y de generar nuevas audiencias, podr\u00eda empezar un nuevo auge de experiencias orientadas al marketing. Gracias a esto, el \u201cmetaverso\u201d, promovido por empresas como Microsoft y Meta, ha surgido como una tendencia en la que podremos tener la realidad virtual y aumentada, en las que se le brindar\u00e1 al cliente una experiencia totalmente distinta.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A trav\u00e9s de una forma inmersiva, el cliente podr\u00e1 conectar, comunicarse y colaborar. Se plantea que para el 2022, <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm\/e-commerce-platforms.html\" target=\"_blank\" rel=\"noopener\">el usuario podr\u00e1 interactuar desde la comodidad de su hogar<\/a>, siendo esto un modelo muy atractivo tanto para las empresas como para los clientes.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Experiencia total:<\/strong> Se trata de una combinaci\u00f3n entre la experiencia del cliente, la multiexperiencia, la experiencia del usuario y la experiencia del empleado. El prop\u00f3sito es mejorar mediante la tecnolog\u00eda, la experiencia en conjunto ante los factores disruptivos que fueron generados desde el inicio la pandemia por COVID -19.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Automatizaci\u00f3n en la experiencia:<\/strong> No es extra\u00f1o escuchar que en muchos lugares la atenci\u00f3n al cliente deja mucho que desear. Ante esto, se implementaron sistemas automatizados de llamadas, los cuales no llegaron a tener el \u00e9xito deseado.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Para este 2022, uno de los grandes cambios que se podr\u00e1n convertir en realidad ser\u00e1n los asistentes de voz en centros minoristas. Los cuales podr\u00e1n ayudarnos a encontrar los productos deseados de una forma mucho m\u00e1s sencilla.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Personalizaci\u00f3n<\/strong>: Sin duda alguna todos nos sentimos mejor cuando nos hacen sentir especiales, por lo mismo la personalizaci\u00f3n ser\u00e1 clave para la atracci\u00f3n y\/o retenci\u00f3n de clientes en el 2022.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Identificar y aprovechar los \u201cmicromomentos\u201d ser\u00e1 una parte esencial para las empresas. Los micromomentos son todas esas oportunidades de venta, que suelen presentarse solo por unos segundos. Sabiendo esto deber\u00e1n de ingeni\u00e1rselas en crear experiencias indicadas para actuar en el momento indicado.<\/p>\n<p>&nbsp;<\/p>\n<p>Estas tendencias ser\u00e1n un arma de doble filo para los negocios, debido a que, si logran generar una buena experiencia al cliente, habr\u00e1n aprovechado una gran oportunidad de crecimiento. Sin embargo, en caso de que no sea aprovechada esta situaci\u00f3n, habr\u00e1n dejado una huella negativa en el cliente.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante la inc\u00f3gnita de cu\u00e1ndo terminar\u00e1 la pandemia, las empresas deber\u00e1n basar gran parte de sus esfuerzos en ofrecer experiencias excepcionales a sus clientes, para&#8230;<\/p>\n","protected":false},"author":522,"featured_media":125205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[56556,56559,10,176,5550870,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078],"sapn-type":[6114],"class_list":["post-125204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-blog-2","tag-blog-de-innovacion-de-sap","tag-cloud","tag-erp","tag-tecnologia","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Las 6 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