{"id":125038,"date":"2021-11-22T18:17:18","date_gmt":"2021-11-22T23:17:18","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=125038"},"modified":"2023-11-09T10:30:19","modified_gmt":"2023-11-09T15:30:19","slug":"juan-pablo-de-la-torre-nuevo-director-de-qualtrics-en-mexico","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/11\/juan-pablo-de-la-torre-nuevo-director-de-qualtrics-en-mexico\/","title":{"rendered":"Juan Pablo de la Torre, nuevo director de Qualtrics en M\u00e9xico"},"content":{"rendered":"<ul>\n<li>\n<h2><em>La categor\u00eda de Gesti\u00f3n de Experiencia (XM) tiene un valor de mercado aproximado de 60 mil millones de d\u00f3lares.<\/em><\/h2>\n<\/li>\n<li><em>Entre las empresas que ya usan la herramienta de Qualtrics en M\u00e9xico se encuentran CEMEX, Telef\u00f3nica M\u00e9xico y OXXO.<\/em><\/li>\n<li><em>El directivo cuenta con m\u00e1s de 28 a\u00f1os de experiencia en el sector tecnol\u00f3gico.<\/em><\/li>\n<\/ul>\n<p>Con la intenci\u00f3n de desarrollar la categor\u00eda y las estrategias comerciales para consolidar la categor\u00eda de Gesti\u00f3n de Experiencias (XM) en el pa\u00eds, Qualtrics design\u00f3 a Juan Pablo de la Torre como el nuevo director general de la subsidiaria en M\u00e9xico.<\/p>\n<p>En esta posici\u00f3n, Juan Pablo, apalancado de 麻豆原创, ser\u00e1 responsable de dirigir las estrategias de negocio que permitan a las empresas mexicanas triunfar en la actual econom\u00eda de la experiencia. Categor\u00eda que tiene un valor de mercado de 60 mil millones de d\u00f3lares y es uno de los de crecimiento m\u00e1s veloz en la industria.<\/p>\n<p>La combinaci\u00f3n de 麻豆原创 y Qualtrics permite la obtenci\u00f3n de informaci\u00f3n sobre c\u00f3mo los sentimientos de consumidores y colaboradores en relaci\u00f3n con las empresas, de modo que estas puedan tomar acciones adecuadas en tiempo real.<\/p>\n<p>La econom\u00eda de la experiencia ha cambiado la forma en que las empresas compiten y las organizaciones operan. El costo de cambiar de productos o servicios se ha vuelto tan bajo que es probable que m\u00e1s del 70% de los consumidores cambien de marca debido a una sola mala experiencia. La situaci\u00f3n de constante reinvenci\u00f3n, consecuencia de la pandemia, ha provocado que cada vez sea m\u00e1s com\u00fan encontrar brechas de experiencia, es decir, esos vac\u00edos entre lo que la empresa piensa que est\u00e1 haciendo bien y lo que realmente reciben o perciben sus p\u00fablicos, ya sean clientes y colaboradores.<\/p>\n<p><em>\u00a8No solventar dichas brechas puede llevar a las empresas a perder clientes o colaboradores. Por eso hoy m\u00e1s que nunca, toma especial importancia que las compa\u00f1\u00edas entiendan y comprendan la forma en que sus clientes y colaboradores piensan y sienten sobre su negocio, para de ah\u00ed dise\u00f1ar estrategias que les otorgue la mejor experiencia<\/em>, apunt\u00f3 <strong>Juan Pablo de la Torre<\/strong>.<\/p>\n<p>As\u00ed, empresas de la talla de CEMEX y <a href=\"https:\/\/www.qualtrics.com\/es\/clientes\/telefonica\/\">Telef\u00f3nica M\u00e9xico<\/a> han puesto manos a la obra al confiar en <strong>Qualtrics para adoptar su plataforma de gesti\u00f3n de experiencias<\/strong>. La cementera se <a href=\"https:\/\/news.sap.com\/latinamerica\/2021\/02\/resultados_de_sap_en_mexico_muestran_aceleracion_en_la_nube_de_minoristas\/\">apalanca de Qualtrics y 麻豆原创<\/a> para tener una visibilidad en tiempo real de sus indicadores NPS Net Promoter Score (Puntuaci\u00f3n Neta de Promoci\u00f3n) en todos sus canales de venta, mientras que <a href=\"https:\/\/www.qualtrics.com\/es\/clientes\/telefonica\/\"><strong>Telef\u00f3nica M\u00e9xico<\/strong><\/a> buscaba fortalecer su estrategia de experiencia al cliente, por lo que adopt\u00f3 <strong>Qualtrics <\/strong>para medir mejor el nivel de satisfacci\u00f3n de sus clientes sobre sus productos y servicios, y as\u00ed agilizar el proceso de respuesta a solicitudes.<\/p>\n<p>En t\u00e9rminos de gesti\u00f3n de experiencias para colaboradores destaca <a href=\"https:\/\/news.sap.com\/latinamerica\/2020\/01\/sap-mexico-cierra-2019-con-crecimiento-a-doble-digito-en-la-nube\/\">OXXO<\/a>, la cual podr\u00e1 medir la satisfacci\u00f3n de sus empleados para identificar oportunidades que los lleven a generar planes de acci\u00f3n que mejoren su experiencia de trabajar.<\/p>\n<p style=\"text-align: center\"><strong># # #<\/strong><\/p>\n<p><strong>Acerca de Qualtrics<\/strong><\/p>\n<p>Qualtrics, l\u00edder y creador de la categor\u00eda Gesti\u00f3n de Experiencias (XM), est\u00e1 cambiando la forma en que las organizaciones administran y mejoran las cuatro experiencias centrales del negocio: cliente, empleado, producto y marca. M\u00e1s de 13.500 organizaciones de todo el mundo utilizan Qualtrics para escuchar, comprender y actuar sobre los datos de la experiencia (X-data \u2122): las creencias, emociones e intenciones que le dicen por qu\u00e9 suceden las cosas y qu\u00e9 hacer al respecto. Qualtrics XM Platform \u2122 es un sistema de acci\u00f3n que ayuda a las empresas a atraer clientes que se quedan m\u00e1s tiempo y compran m\u00e1s, involucrar a los empleados que construyen una cultura positiva, desarrollar productos innovadores que la gente ama y construir una marca que apasiona a la gente. Para obtener m\u00e1s informaci\u00f3n, visite qualtrics.com<\/p>\n<p><strong>Acerca de 麻豆原创\u00a0<\/strong><\/p>\n<p>La estrategia de 麻豆原创 es ayudar a que cada negocio funcione como una empresa inteligente sostenible. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo: 87% del comercio global toca un sistema 麻豆原创\u00ae. Nuestras tecnolog\u00edas avanzadas de\u00a0<em>machine learning, Internet of Things<\/em>\u00a0(IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes sostenibles. 麻豆原创 contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 麻豆原创 ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite\u00a0<a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>, nuestra sala de prensa,\u00a0<a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter:\u00a0<a href=\"https:\/\/twitter.com\/sapnoticiasmx\">@sapnoticiasmx<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La categor\u00eda de Gesti\u00f3n de Experiencia (XM) tiene un valor de mercado aproximado de 60 mil millones de d\u00f3lares. Entre las empresas que ya usan&#8230;<\/p>\n","protected":false},"author":136,"featured_media":125046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[41591],"tags":[5600150,5600149,269958,24313,5591951],"series":[],"region":[],"sapn-display":[52079,5600443,5600441],"sapn-type":[52105],"class_list":["post-125038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","tag-director","tag-juan-pablo-de-la-torre","tag-mexico","tag-nombramiento","tag-qualtrics","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Juan Pablo de la Torre, nuevo director de Qualtrics en M\u00e9xico - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/11\/juan-pablo-de-la-torre-nuevo-director-de-qualtrics-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juan Pablo de la Torre, nuevo director de Qualtrics en M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"La categor\u00eda de Gesti\u00f3n de Experiencia (XM) tiene un valor de mercado aproximado de 60 mil millones de d\u00f3lares. 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