{"id":124646,"date":"2021-09-21T15:09:40","date_gmt":"2021-09-21T19:09:40","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=124646"},"modified":"2023-11-09T10:40:07","modified_gmt":"2023-11-09T15:40:07","slug":"tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/","title":{"rendered":"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente"},"content":{"rendered":"<p><strong>Ciudad de M\u00e9xico.-<\/strong> Crear valor, reforzar el modelo de negocio y potenciar la capacidad organizacional son algunas de las principales razones por las que la empresa de hidrocarburos Shell hace de la digitalizaci\u00f3n una de sus mayores prioridades a nivel global, asegur\u00f3 Patricio Barrera, Country Integration Lead de Shell M\u00e9xico.<\/p>\n<p>Durante su participaci\u00f3n en el foro <em>Impacto de la digitalizaci\u00f3n en M\u00e9xico<\/em>, en el marco de las Jornadas Virtuales de la Asociaci\u00f3n de Usuarios 麻豆原创 M\u00e9xico (Asugmex), Barrera hizo \u00e9nfasis en que las tecnolog\u00edas digitales mejoran la experiencia de los clientes y hacen de Shell un negocio m\u00e1s eficiente.<\/p>\n<p>Los requisitos digitales \u2013detall\u00f3\u2013 dan certidumbre a las operaciones y aportan valor a la visibilidad de datos. Destac\u00f3 que ha sido importante contar con el ERP de 麻豆原创 ya que adem\u00e1s de la facturaci\u00f3n electr\u00f3nica, les ha permitido firmar contratos con proveedores con la seguridad de que cumplen con todos los requisitos que marcan las legislaciones de los distintos pa\u00edses.<\/p>\n<p>En su intervenci\u00f3n, Oscar Caicedo, VP de Producto Sovos Latam, destac\u00f3 la importancia de la experiencia de Shell en un mercado como M\u00e9xico, que desde hace una d\u00e9cada inici\u00f3 los esfuerzos por digitalizar su econom\u00eda y hoy es un modelo global, junto con otros pa\u00edses pioneros como Chile y Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ciudad de M\u00e9xico.- Crear valor, reforzar el modelo de negocio y potenciar la capacidad organizacional son algunas de las principales razones por las que la&#8230;<\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52097,24297],"tags":[5593012,5600122,5600123],"series":[],"region":[],"sapn-display":[52079,5600443,5600441],"sapn-type":[52105],"class_list":["post-124646","post","type-post","status-publish","format-standard","hentry","category-soluciones-temas","category-tecnologia","tag-digitalizacion-de-la-empresa","tag-facturacion","tag-tecnologia-digital","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente Tecnolog\u00edas digitales mejoran experiencia del cliente<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente\" \/>\n<meta property=\"og:description\" content=\"Ciudad de M\u00e9xico.- Crear valor, reforzar el modelo de negocio y potenciar la capacidad organizacional son algunas de las principales razones por las que la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T19:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T15:40:07+00:00\" \/>\n<meta name=\"author\" content=\"麻豆原创 Noticias\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Noticias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/\"},\"author\":{\"name\":\"麻豆原创 Noticias\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/5afd2cbf5bb622e078932b40a4470d47\"},\"headline\":\"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente\",\"datePublished\":\"2021-09-21T19:09:40+00:00\",\"dateModified\":\"2023-11-09T15:40:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/\"},\"wordCount\":245,\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"keywords\":[\"digitalizaci\u00f3n de la empresa\",\"facturaci\u00f3n\",\"tecnolog\u00eda digital\"],\"articleSection\":[\"Soluciones\",\"Tecnolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/\",\"name\":\"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente Tecnolog\u00edas digitales mejoran experiencia del cliente\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\"},\"datePublished\":\"2021-09-21T19:09:40+00:00\",\"dateModified\":\"2023-11-09T15:40:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/latinamerica\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"name\":\"麻豆原创 News Center Latinoam\u00e9rica\",\"description\":\"Noticias e informaci\u00f3n sobre 麻豆原创\",\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\",\"name\":\"麻豆原创\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"width\":720,\"height\":720,\"caption\":\"麻豆原创\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\",\"https:\/\/x.com\/麻豆原创LatinAmerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/5afd2cbf5bb622e078932b40a4470d47\",\"name\":\"麻豆原创 Noticias\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 Noticias\"},\"url\":\"https:\/\/news.sap.com\/latinamerica\/author\/mexico\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente Tecnolog\u00edas digitales mejoran experiencia del cliente","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/","og_locale":"es_MX","og_type":"article","og_title":"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente","og_description":"Ciudad de M\u00e9xico.- Crear valor, reforzar el modelo de negocio y potenciar la capacidad organizacional son algunas de las principales razones por las que la...","og_url":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/","og_site_name":"麻豆原创 News Center Latinoam\u00e9rica","article_publisher":"https:\/\/www.facebook.com\/麻豆原创latinoamerica","article_published_time":"2021-09-21T19:09:40+00:00","article_modified_time":"2023-11-09T15:40:07+00:00","author":"麻豆原创 Noticias","twitter_misc":{"Escrito por":"麻豆原创 Noticias","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/"},"author":{"name":"麻豆原创 Noticias","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/5afd2cbf5bb622e078932b40a4470d47"},"headline":"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente","datePublished":"2021-09-21T19:09:40+00:00","dateModified":"2023-11-09T15:40:07+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/"},"wordCount":245,"publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"keywords":["digitalizaci\u00f3n de la empresa","facturaci\u00f3n","tecnolog\u00eda digital"],"articleSection":["Soluciones","Tecnolog\u00eda"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/","url":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/","name":"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente Tecnolog\u00edas digitales mejoran experiencia del cliente","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/#website"},"datePublished":"2021-09-21T19:09:40+00:00","dateModified":"2023-11-09T15:40:07+00:00","breadcrumb":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/tecnologias-digitales-mejoran-experiencia-del-cliente-y-hacen-de-shell-un-negocio-mas-eficiente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/latinamerica\/"},{"@type":"ListItem","position":2,"name":"Tecnolog\u00edas digitales mejoran experiencia del cliente y hacen de Shell un negocio m\u00e1s eficiente"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/latinamerica\/#website","url":"https:\/\/news.sap.com\/latinamerica\/","name":"麻豆原创 News Center Latinoam\u00e9rica","description":"Noticias e informaci\u00f3n sobre 麻豆原创","publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/news.sap.com\/latinamerica\/#organization","name":"麻豆原创","url":"https:\/\/news.sap.com\/latinamerica\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","width":720,"height":720,"caption":"麻豆原创"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/麻豆原创latinoamerica","https:\/\/x.com\/麻豆原创LatinAmerica"]},{"@type":"Person","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/5afd2cbf5bb622e078932b40a4470d47","name":"麻豆原创 Noticias","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 Noticias"},"url":"https:\/\/news.sap.com\/latinamerica\/author\/mexico\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/124646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/comments?post=124646"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/124646\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media?parent=124646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/categories?post=124646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/tags?post=124646"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/series?post=124646"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/region?post=124646"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-display?post=124646"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-type?post=124646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}