{"id":124576,"date":"2021-09-14T09:41:22","date_gmt":"2021-09-14T13:41:22","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=124576"},"modified":"2023-11-09T11:48:23","modified_gmt":"2023-11-09T16:48:23","slug":"silvia-alvarez-asume-el-liderazgo-de-sap-customer-experience-para-mexico","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/silvia-alvarez-asume-el-liderazgo-de-sap-customer-experience-para-mexico\/","title":{"rendered":"Silvia \u00c1lvarez asume el liderazgo de 麻豆原创 Customer Experience para M\u00e9xico"},"content":{"rendered":"<p class=\"lead\">Llega a 麻豆原创 M\u00e9xico, Silvia \u00c1lvarez, pionera en Experiencia al Cliente en el pa\u00eds para dirigir la estrategia del portafolio de 麻豆原创 Customer Experience.<\/p>\n<ul>\n<li>En continuidad al crecimiento de doble d\u00edgito en el primer semestre de 2021, la llegada de Silvia fortalece al equipo de liderazgo de las soluciones de 麻豆原创 Customer Experience, cargo que previamente estuvo liderado por Paola Becerra.<\/li>\n<li>En M\u00e9xico, solamente 14% de los profesionales en TI son mujeres; ante este reto 麻豆原创 reafirma, con la llegada de Silvia, su compromiso de atraer y retener al talento femenino, logrando que m\u00e1s 33% del personal sean mujeres, igualando la m\u00e9trica global.<\/li>\n<\/ul>\n<p><strong>CIUDAD DE M\u00c9XICO.- <\/strong>麻豆原创 M\u00e9xico nombr\u00f3 a Silvia \u00c1lvarez como nueva directora de 麻豆原创 Customer Experiencie, tras el nombramiento de Paola Becerra como directora regional de este portafolio. De esta forma, 麻豆原创 reafirma su compromiso de atraer y desarrollar al talento femenino en el sector tecnol\u00f3gico del pa\u00eds, donde solamente 14% de los profesionales de TI son mujeres.<\/p>\n<p>Como pionera de modelos de negocio basados en la Experiencia del Cliente, la llegada de \u00c1lvarez a 麻豆原创 es fundamental para atender las pujantes tendencias en personalizaci\u00f3n de productos y servicios, as\u00ed como el crecimiento exponencial del 80% que vivi\u00f3 el pa\u00eds en 2020 derivado de la pandemia. Lo cual, se ha visto reflejado en el crecimiento a doble d\u00edgito de 麻豆原创 Customer Experience en el primer semestre de 2021.<\/p>\n<div class=\"panel\">\n<p>\u201c<em>Estoy convencida que he llegado a 麻豆原创 en el momento ideal, acompa\u00f1ada del mejor talento y con un robusto portafolio tecnol\u00f3gico que nos permitir\u00e1 apoyar a m\u00e1s empresas mexicanas para garantizar la mejor experiencia de sus clientes, tomando ventaja del poder democratizador de la nube, y desde ah\u00ed, fomentar la competitividad del pa\u00eds<\/em>\u201d indica <strong>\u00c1lvarez<\/strong>.<\/p>\n<\/div>\n<p>A nivel nacional, destacan empresas como Grupo Gigante, el cual ha <a href=\"https:\/\/news.sap.com\/latinamerica\/2021\/06\/grupo-gigante-ecomerce-nube\/\">mostrados ahorros del 30% al migrar su estrategia de e-commerce<\/a> a la nube gracias a 麻豆原创, con el fin de ofrecer la mejor experiencia al cliente de manera omnical.<\/p>\n<p>Como parte de esto, recientemente Grupo Gigante adopt\u00f3 soluciones de 麻豆原创 Customer Experience para ofrecer un nuevo nivel de personalizaci\u00f3n en las experiencias de los clientes de Petco.<\/p>\n<p>Destaca tambi\u00e9n Perfumes Fraiche, empresa mexicana que atiende a m\u00e1s de 20 millones de personas en sus diferentes canales de venta, la cual recientemente adopt\u00f3 soluciones en la nube de 麻豆原创 para atender las necesidades del nuevo consumidor a trav\u00e9s de una estrategia digital que permite ofrecer ventas personalizadas de fragancias para sus consumidores finales y su red de miles de distribuidores.<\/p>\n<p>Por m\u00e1s de 20 a\u00f1os en el sector tecnol\u00f3gico, Silvia ha liderado proyectos de transformaci\u00f3n empresarial en las industrias de Telecomunicaciones, Finanzas y Retail, en diferentes organizaciones como Oracle, Avaya y, m\u00e1s recientemente, en Salesforce. Acad\u00e9micamente, Silvia es egresada en Inform\u00e1tica de la Universidad Nacional Aut\u00f3noma de M\u00e9xico; adem\u00e1s cuenta con una Maestr\u00eda en Administraci\u00f3n de Negocios por el IPADE, y estudios de posgrado en el Tecnol\u00f3gico de Monterrey.<\/p>\n<p><strong>Acerca de 麻豆原创\u00a0<\/strong><\/p>\n<p>La estrategia de 麻豆原创 es ayudar a que cada negocio funcione como una empresa inteligente. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo. Nuestras tecnolog\u00edas avanzadas de <em>machine learning, Internet of Things<\/em> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. 麻豆原创 contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 麻豆原创 ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite <a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__www.sap.com&amp;d=DwMFAw&amp;c=HdAUNv_EOZyljLc1cjbHCq-Eo7r1kRHoywhQbi81uaA&amp;r=yokuYqzuj4jmJ5f4D_LjkP-ZOMSc9pSW1GVavXZPK6c&amp;m=h-Nq2Ez2HQ4lApVPIUxNMYRNMegEGRinBz5xKILn2Zs&amp;s=84rXiG39WADBWxORksrSZw--PKPDSQ49B7FqdPOvdWA&amp;e=\">www.sap.com<\/a>, nuestra sala de prensa, <a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__news.sap.com_latinamerica&amp;d=DwMFAw&amp;c=HdAUNv_EOZyljLc1cjbHCq-Eo7r1kRHoywhQbi81uaA&amp;r=yokuYqzuj4jmJ5f4D_LjkP-ZOMSc9pSW1GVavXZPK6c&amp;m=h-Nq2Ez2HQ4lApVPIUxNMYRNMegEGRinBz5xKILn2Zs&amp;s=Lf0siHtexSJ-TDX58mAZZ93nEcWi24XJDoIz__jGD1o&amp;e=\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter <a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__twitter.com_sapnoticiasmx&amp;d=DwMFAw&amp;c=HdAUNv_EOZyljLc1cjbHCq-Eo7r1kRHoywhQbi81uaA&amp;r=yokuYqzuj4jmJ5f4D_LjkP-ZOMSc9pSW1GVavXZPK6c&amp;m=h-Nq2Ez2HQ4lApVPIUxNMYRNMegEGRinBz5xKILn2Zs&amp;s=__cVosYdw0Y2dYhDPChmypwso83Uxl8zIQhLJfqk-Kk&amp;e=\">@麻豆原创NoticiasMX.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llega a 麻豆原创 M\u00e9xico, Silvia \u00c1lvarez, pionera en Experiencia al Cliente en el pa\u00eds para dirigir la estrategia del portafolio de 麻豆原创 Customer Experience. En&#8230;<\/p>\n","protected":false},"author":140,"featured_media":124579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302,24297],"tags":[5592541],"series":[],"region":[],"sapn-display":[52078,52079,5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-124576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","category-tecnologia","tag-economia-de-la-experiencia","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Silvia \u00c1lvarez asume el liderazgo de 麻豆原创 Customer Experience para M\u00e9xico - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/09\/silvia-alvarez-asume-el-liderazgo-de-sap-customer-experience-para-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Silvia \u00c1lvarez asume el liderazgo de 麻豆原创 Customer Experience para M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"Llega a 麻豆原创 M\u00e9xico, Silvia \u00c1lvarez, pionera en Experiencia al Cliente en el pa\u00eds para dirigir la estrategia del portafolio de 麻豆原创 Customer Experience. 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