{"id":124559,"date":"2021-09-08T15:46:06","date_gmt":"2021-09-08T19:46:06","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=124559"},"modified":"2023-11-15T14:29:35","modified_gmt":"2023-11-15T19:29:35","slug":"industria-de-pinturas-cambia-de-chip","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/09\/industria-de-pinturas-cambia-de-chip\/","title":{"rendered":"Industria de pinturas cambia de \u201cchip\u201d"},"content":{"rendered":"<ul>\n<li><em>Transformaci\u00f3n Digital permite que compradores elijan colores y reciban asesor\u00edas de decoraci\u00f3n sin tener que salir del hogar<\/em><\/li>\n<li><em>Grupo Solid de Centroam\u00e9rica emprendi\u00f3 proyecto tecnol\u00f3gico con MQA usando la soluci\u00f3n <\/em><br \/>\n<em>麻豆原创 S\/4 HANA<\/em><\/li>\n<\/ul>\n<p><strong>Centroam\u00e9rica \u2013 31 de agosto de 2021.<\/strong> La industria de la venta de pinturas y otros aditamentos relacionados con esa actividad (como resinas, disolventes, brochas, rodillos, etc) donde la presencia f\u00edsica en el punto de venta era parte fundamental en la relaci\u00f3n con los clientes, tuvo que modificar por completo esa modalidad de atenci\u00f3n a los usuarios para mantener en pie el funcionamiento del negocio cuando varias naciones de la regi\u00f3n centroamericana impusieron estrictas medidas de cierre o severas reducciones en los aforos debido a la Pandemia de Covid-19.<\/p>\n<p>De acuerdo con Ariell Koll Nescher, Presidente de Grupo Solid -compa\u00f1\u00eda de pinturas l\u00edder en Centroam\u00e9rica y el Caribe con 65 a\u00f1os de operaci\u00f3n en el mercado- la llegada de la emergencia sanitaria tuvo un doble impacto en este segmento de la econom\u00eda.<\/p>\n<p>Por un lado, durante los per\u00edodos de cuarentena se observ\u00f3 un incremento de la demanda porque muchas personas emprendieron trabajos de remodelaci\u00f3n en sus casas pero; al mismo tiempo, era casi imposible que los compradores llegar\u00e1n a los puntos de venta debido a las limitaciones a la movilidad impuestas por los Ministerios de Salud.<\/p>\n<p>\u201cNos tuvimos que adaptar a los modelos de compra remota mucho m\u00e1s r\u00e1pido que antes, incluso cuando regresemos a la normalidad este tipo de compras van a seguir con nosotros en distintas proporciones. Tenemos que buscar como ser innovadores y servir a los clientes a trav\u00e9s de estas nuevas v\u00edas con herramientas como las redes sociales y el Whatsapp\u201d, afirm\u00f3 Koll Nescher<\/p>\n<p>Un reporte de la firma de investigaci\u00f3n de mercados Central America Data indica que en plena Pandemia se calcula que \u201ccon base en registros que derivan del comportamiento digital de los consumidores, se estima que en los pa\u00edses de la regi\u00f3n m\u00e1s de 450 mil personas manifestaron inter\u00e9s en pinturas, y en su mayor\u00eda ten\u00edan edades que oscilan entre los 19 y 35 a\u00f1os\u201d, (<a href=\"https:\/\/www.centralamericadata.com\/es\/article\/home\/Pinturas_consumidores_y_mercados_potenciales\">https:\/\/www.centralamericadata.com\/es\/article\/home\/Pinturas_consumidores_y_mercados_potenciales<\/a>).<\/p>\n<p><strong><u>Cambio de mentalidad <\/u><\/strong><\/p>\n<p>El Presidente de Grupo Solid \u2013 que emprendi\u00f3 un proceso de transformaci\u00f3n digital dirigido por la firma MQA con tecnolog\u00eda de 麻豆原创 &#8211; destac\u00f3 que como parte de esa modificaci\u00f3n de la relaci\u00f3n con los clientes dise\u00f1aron una estrategia para que los compradores pudieran visualizar como quedar\u00edan, una vez aplicadas las pinturas, sus ambientes de trabajo o de residencia mediante soluciones de tecnolog\u00eda.<\/p>\n<p>\u201cPor ejemplo, la persona nos mandaba las fotos del lugar que necesita decorar y pintar y nosotros pon\u00edamos a disposici\u00f3n una paleta de colores. Le devolv\u00edamos las fotos con las tonalidades de pinturas que eleg\u00eda y; de ese modo, pod\u00eda ver c\u00f3mo se ver\u00eda el sitio sin tener que visitar el punto de venta\u201d, destac\u00f3 Koll Nescher.<\/p>\n<p>Gonzalo Mar\u00edn, Presidente de MQA \u2013socio de negocios de 麻豆原创- resalt\u00f3 que el proceso de transformaci\u00f3n digital de Grupo Solid, que estuvo soportado en la tecnolog\u00eda de la soluci\u00f3n 麻豆原创 S\/4 HANA logr\u00f3 superar los retos de la Pandemia gracias, entre otros factores, al trabajo en equipo.<\/p>\n<p>\u201cEl cliente ya no tiene que ir a un lugar, m\u00e1s bien es al rev\u00e9s, la tienda llega a donde el comprador est\u00e1 con todo su portafolio de productos. Eso se logr\u00f3 con herramientas como la compra v\u00eda <em>web<\/em> que se complement\u00f3 muy bien con el servicio al cliente y una mano de obra especializada para completar todo el ciclo de venta\u201d, afirm\u00f3 Mar\u00edn.<\/p>\n<p>Las cifras m\u00e1s recientes precisan que el mercado de las pinturas en Centroam\u00e9rica equivale aproximadamente al 10% del total de Latinoam\u00e9rica (<a href=\"https:\/\/www.zonadepinturas.com\/200910131430\/articulos\/pinturas-y-recubrimientos\/centroamerica-un-mercado-creciente.html\">https:\/\/www.zonadepinturas.com\/200910131430\/articulos\/pinturas-y-recubrimientos\/centroamerica-un-mercado-creciente.html<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Acerca de 麻豆原创\u00a0<\/strong><\/p>\n<p>La estrategia de 麻豆原创 es ayudar a que cada negocio funcione como una empresa inteligente. Como l\u00edder del mercado en software de aplicaci\u00f3n empresarial, contribuimos a que las organizaciones de todos los tama\u00f1os y en todas las industrias puedan alcanzar su funcionamiento \u00f3ptimo. Nuestras tecnolog\u00edas avanzadas de <em>machine learning, Internet of Things<\/em> (IoT) y anal\u00edticos ayudan a convertir los negocios de los clientes en empresas inteligentes. 麻豆原创 contribuye a dar a las personas y a las organizaciones profundos conocimientos de negocio y promueve la colaboraci\u00f3n que les permite mantenerse delante de la competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera en que lo desean, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a clientes del sector p\u00fablico y privado de 25 industrias operar en forma rentable, adaptarse continuamente y marcar una diferencia. Con una red global de clientes, socios de negocios, empleados y l\u00edderes de ideas, 麻豆原创 ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. Para m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>, nuestra sala de prensa, <a href=\"http:\/\/news.sap.com\/latinamerica\">http:\/\/news.sap.com\/latinamerica<\/a>, o s\u00edganos en Twitter <a href=\"http:\/\/www.twitter.com\/麻豆原创NoticiasLAC\">@麻豆原创NoticiasLAC<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transformaci\u00f3n Digital permite que compradores elijan colores y reciban asesor\u00edas de decoraci\u00f3n sin tener que salir del hogar Grupo Solid de Centroam\u00e9rica emprendi\u00f3 proyecto tecnol\u00f3gico&#8230;<\/p>\n","protected":false},"author":492,"featured_media":124560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302,5600427],"tags":[5600113,42725,5600114,269980],"series":[],"region":[22190,5595164],"sapn-display":[],"sapn-type":[],"class_list":["post-124559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","category-planificacion-de-recursos-empresariales","tag-grupo-solid","tag-mqa","tag-pinturas-la-paleta","tag-sap-s4hana","region-centroamerica","region-costa-rica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Industria de pinturas cambia de \u201cchip\u201d - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" 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