{"id":124124,"date":"2021-07-19T18:36:39","date_gmt":"2021-07-19T22:36:39","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=124124"},"modified":"2023-11-09T10:58:46","modified_gmt":"2023-11-09T15:58:46","slug":"la-experiencia-siempre-importa","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/07\/la-experiencia-siempre-importa\/","title":{"rendered":"La experiencia siempre importa"},"content":{"rendered":"

En un mundo lleno de competencia y demanda creciente es complicado poder destacar del resto, las personas recibimos un constante bombardeo de datos y ofertas, siempre recibiendo informaci\u00f3n sobre nuevas opciones, no solamente al momento de realizar una compra sino tambi\u00e9n a lo largo de todos los aspectos de nuestra vida.<\/em><\/p>\n

Cada d\u00eda se realizan decisiones, aunque sean m\u00ednimas, por lo que quedarse en la memoria del consumidor es la meta para perseguir.<\/p>\n

 <\/p>\n

Una buena experiencia permanece en la mente, sea una pel\u00edcula que logr\u00f3 conectar con recuerdos de nuestra infancia o un comentario de aprecio del mesero que siempre nos atiende en nuestro restaurante favorito. La experiencia del cliente es fundamental para lograr conectar con cada persona de manera espec\u00edfica e individual y es lo que nos llevar\u00e1 a permanecer en su mente y dentro de sus preferencias.<\/p>\n

 <\/p>\n

Para dar un paso adelante en la mejora de la experiencia del cliente debemos adentrarnos a la famosa hiperpersonalizaci\u00f3n. Debemos conocer de primera mano la informaci\u00f3n, recabar los datos sobre qu\u00e9 es lo que la persona desea y enfocarnos en brind\u00e1rselo de la manera en que lo desea.<\/p>\n

 <\/p>\n

La experiencia del cliente que se fundamenta en los datos es necesaria para entender si nuestra empresa esta realizando de manera \u00f3ptima su labor en todas las l\u00edneas, desde el marketing, hasta el servicio post venta. Tenemos que aprovechar cada punto de contacto para conocer m\u00e1s sobre nuestro cliente y a su vez para dejarle saber que nos importa que se sienta bien. El cuidado de cada uno de estos puntos nos permitir\u00e1 comprender mejor a nuestro p\u00fablico y optimizar, incluso en tiempo real, los procesos que ya venimos manejando, para poder brindar gu\u00eda y soporte en cualquier momento.<\/p>\n

 <\/p>\n

Como se mencionaba anteriormente, la informaci\u00f3n y los datos inundan nuestro alrededor, permiti\u00e9ndonos conocer cada vez m\u00e1s acerca de los productos que podemos consumir. De lado de las empresas esto genera que las demandas de los clientes sean cada vez m\u00e1s informadas y meditadas, por lo tanto, mucho m\u00e1s exigentes. Un empleado que se encuentra cara a cara con el consumidor debe conocer a\u00fan m\u00e1s sobre el producto, para poder estar a la altura, pero si el empleado llega a conocer a detalle a su cliente, puede lograr de manera m\u00e1s sencilla concretar una venta de manera satisfactoria.<\/p>\n

 <\/p>\n

En un contexto en el que las preferencias y opiniones de los clientes est\u00e1n en constante cambio, al igual que la adaptabilidad de nuestra competencia, es sumamente necesario contar con plataformas y herramientas que brinden insights y datos en tiempo real sobre los clientes, para que se pueda actuar de la mejor manera desde cualquier nivel de su organizaci\u00f3n.<\/p>\n

\n

Una de las soluciones de 麻豆原创 ante este desaf\u00edo es 麻豆原创 Customer Experience<\/a>, que busca comprender a los clientes e interactuar con ellos a partir de experiencias hiperperzonalizadas, basadas en la comprensi\u00f3n del p\u00fablico y anticip\u00e1ndose a sus necesidades. Brindando informaci\u00f3n estrat\u00e9gica desde las distintas herramientas de an\u00e1lisis<\/a> de datos para tener una comprensi\u00f3n amplia del cliente y lo que tiene en mente, cumpliendo a su vez con las metas que tiene su empresa, desde la entrega \u00f3ptima de los productos, hasta la buena atenci\u00f3n de las llamadas.<\/p>\n

麻豆原创 Customer Experience<\/em> est\u00e1 preparado para brindar una mejor experiencia, permiti\u00e9ndole a usted controlar, responder y manejar de manera sencilla los momentos clave del customer journey,<\/a> d\u00e1ndole una ventaja estrat\u00e9gica sobre su competencia y generando esa deseada lealtad hacia su marca.<\/p>\n

\n

Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a><\/p>\n

\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

En un mundo lleno de competencia y demanda creciente es complicado poder destacar del resto, las personas recibimos un constante bombardeo de datos y ofertas,…<\/p>\n","protected":false},"author":522,"featured_media":124127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[56559,56592,5550870,26382,269944],"series":[],"region":[26401],"sapn-display":[5600442,5600440,52078,52079,53499],"sapn-type":[6114],"class_list":["post-124124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","tag-blog-de-innovacion-de-sap","tag-business-innovation","tag-tecnologia","tag-tendencias","tag-transformacion-digital","region-latinoamerica","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"\nLa experiencia siempre importa - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, 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