{"id":124039,"date":"2021-06-23T12:47:14","date_gmt":"2021-06-23T16:47:14","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=124039"},"modified":"2023-10-27T12:32:59","modified_gmt":"2023-10-27T16:32:59","slug":"pymes-inversion-tecnologia","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/06\/pymes-inversion-tecnologia\/","title":{"rendered":"Automatizaci\u00f3n de la cadena de suministro, e-commerce y gesti\u00f3n del negocio, principales tendencias tecnol\u00f3gicas de las pymes en M\u00e9xico: 麻豆原创"},"content":{"rendered":"

En M\u00e9xico, las Pymes representan el 99% de las unidades econ\u00f3micas del pa\u00eds, el 42% del Producto Interior Bruto (PIB) mexicano y dan empleo a 78% de la poblaci\u00f3n<\/h2>\n

 <\/p>\n

Ciudad de M\u00e9xico.- <\/strong>En el marco del D\u00eda Internacional de las Peque\u00f1as y Medianas Empresas <\/strong>(Pymes) 麻豆原创 empresa de tecnolog\u00eda alemana, present\u00f3 las 3 principales \u00e1reas en las que las pymes est\u00e1n invirtiendo en tecnolog\u00eda: automatizaci\u00f3n de la cadena de suministro, el e-commerce y la experiencia del cliente.<\/p>\n

    \n
  1. Diversificaci\u00f3n de la cadena de suministro.<\/strong> Las empresas requieren una cadena de suministro que sea inteligente e integrada, que les permita conocer el estatus de las compras, inventarios y entregas en tiempo real. Para ello, la tecnolog\u00eda brinda la posibilidad de que todos los proveedores, donde participan un gran n\u00famero de pymes, est\u00e9n conectados digitalmente, dando visibilidad de inicio a fin.<\/li>\n
  2. E-commerce:<\/strong> Sin duda, el comercio electr\u00f3nico fue desde el a\u00f1o pasado la principal inversi\u00f3n de las empresas para subsistir en la pandemia. Hoy, las organizaciones se encuentran en una etapa de consolidaci\u00f3n e implementando esta forma de comercio de manera permanente.<\/li>\n
  3. Experiencia del cliente: <\/strong>Sin importar si es B2B o B2C, las empresas deben consolidar la satisfacci\u00f3n de sus compradores, ya que eso determina el incremento en sus ventas y la fidelizaci\u00f3n de los clientes. Por ejemplo, en el caso de la venta online, la estad\u00edstica arroja que 7 de cada 10 compradores abandonan una marca debido a una mala experiencia en la devoluci\u00f3n.<\/li>\n<\/ol>\n

    \u00a0<\/strong>En M\u00e9xico, empresas como Grupo Merza, empresa mexicana de distribuci\u00f3n de productos de consumo con m\u00e1s 70 a\u00f1os en el mercado y Calimax, la cadena de supermercados l\u00edder en el noroeste del pa\u00eds, son ejemplos de organizaciones que han evolucionado y fortalecido a trav\u00e9s del uso de la tecnolog\u00eda en distintos puntos de sus procesos, desde la cadena de suministro y gesti\u00f3n del talento.<\/p>\n

    De acuerdo con datos del INEGI, las PyMEs representan el 99% de las unidades econ\u00f3micas del pa\u00eds, el 42% del Producto Interior Bruto (PIB) mexicano y dan empleo a 78% de la poblaci\u00f3n, por ello su continuidad y fortalecimiento durante el actual periodo de recuperaci\u00f3n es fundamental para la econom\u00eda nacional.<\/p>\n

    \u00a0<\/strong>Al respecto, \u00c1ngela G\u00f3mez Aiza, Presidenta para M\u00e9xico de 麻豆原创 <\/strong>se\u00f1al\u00f3 que \u201cel 80% de nuestros clientes son PyMEs, por lo que n<\/em>uestro objetivo es habilitar, a trav\u00e9s de la tecnolog\u00eda, a estas empresas mexicanas, para alcanzar su digitalizaci\u00f3n y la diversificaci\u00f3n de su cadena de suministro que les permita seguir compitiendo en el mercado\u201d<\/em>.<\/p>\n

    mesAsimismo, 麻豆原创 refrenda su compromiso con este segmento a trav\u00e9s de soluciones tecnol\u00f3gicas como RISE with 麻豆原创, por medio de la cual las pymes pueden alinear sus procesos hacia la digitalizaci\u00f3n y lograr la diversificaci\u00f3n de su cadena de suministro.<\/p>\n

    \"\"<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    En M\u00e9xico, las Pymes representan el 99% de las unidades econ\u00f3micas del pa\u00eds, el 42% del Producto Interior Bruto (PIB) mexicano y dan empleo a…<\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302,5595505],"tags":[30612,34845,42739,18004,5600000],"series":[],"region":[],"sapn-display":[],"sapn-type":[],"class_list":["post-124039","post","type-post","status-publish","format-standard","hentry","category-crm-experiencia-del-cliente","category-gestion-de-la-cadena-de-suministro","tag-cadena-de-suministro","tag-customer-experience","tag-grupo-merza","tag-pymes","tag-rise-with-sap"],"yoast_head":"\nAutomatizaci\u00f3n de la cadena de suministro, e-commerce y gesti\u00f3n del negocio, principales tendencias tecnol\u00f3gicas de las pymes en M\u00e9xico: 麻豆原创 - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"麻豆原创 present\u00f3 las 3 principales \u00e1reas en las que las pymes est\u00e1n invirtiendo en tecnolog\u00eda: automatizaci\u00f3n de la cadena de suministro, el e-commerce y la experiencia del cliente.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/06\/pymes-inversion-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatizaci\u00f3n de la cadena de suministro, e-commerce y gesti\u00f3n del negocio, principales tendencias tecnol\u00f3gicas de las pymes en M\u00e9xico: 麻豆原创\" \/>\n<meta property=\"og:description\" content=\"麻豆原创 present\u00f3 las 3 principales \u00e1reas en las que las pymes est\u00e1n invirtiendo en tecnolog\u00eda: automatizaci\u00f3n de la cadena de suministro, el e-commerce y la experiencia del cliente.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2021\/06\/pymes-inversion-tecnologia\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T16:47:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T16:32:59+00:00\" \/>\n<meta name=\"author\" content=\"麻豆原创 Noticias\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Noticias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/latinamerica\\\/2021\\\/06\\\/pymes-inversion-tecnologia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/latinamerica\\\/2021\\\/06\\\/pymes-inversion-tecnologia\\\/\"},\"author\":{\"name\":\"麻豆原创 Noticias\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/latinamerica\\\/#\\\/schema\\\/person\\\/5afd2cbf5bb622e078932b40a4470d47\"},\"headline\":\"Automatizaci\u00f3n de la cadena de suministro, e-commerce y gesti\u00f3n del negocio, principales tendencias tecnol\u00f3gicas de las pymes en M\u00e9xico: 麻豆原创\",\"datePublished\":\"2021-06-23T16:47:14+00:00\",\"dateModified\":\"2023-10-27T16:32:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/latinamerica\\\/2021\\\/06\\\/pymes-inversion-tecnologia\\\/\"},\"wordCount\":519,\"publisher\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/latinamerica\\\/#organization\"},\"keywords\":[\"cadena de suministro\",\"customer experience\",\"Grupo Merza\",\"pymes\",\"RISE with 麻豆原创\"],\"articleSection\":[\"CRM y experiencia del cliente\",\"Gesti\u00f3n de la cadena de suministro\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/latinamerica\\\/2021\\\/06\\\/pymes-inversion-tecnologia\\\/\",\"url\":\"https:\\\/\\\/news.sap.com\\\/latinamerica\\\/2021\\\/06\\\/pymes-inversion-tecnologia\\\/\",\"name\":\"Automatizaci\u00f3n de la cadena de suministro, e-commerce y gesti\u00f3n del negocio, principales tendencias tecnol\u00f3gicas de las pymes en M\u00e9xico: 麻豆原创 - 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