{"id":124025,"date":"2021-06-22T14:02:39","date_gmt":"2021-06-22T18:02:39","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=124025"},"modified":"2023-11-09T10:47:00","modified_gmt":"2023-11-09T15:47:00","slug":"la-innovadora-tecnologia-que-impulsa-al-mayor-embotellador-de-coca-cola-del-mundo","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/06\/la-innovadora-tecnologia-que-impulsa-al-mayor-embotellador-de-coca-cola-del-mundo\/","title":{"rendered":"La innovadora tecnolog\u00eda que impulsa al mayor embotellador de Coca-Cola del mundo"},"content":{"rendered":"<p class=\"lead\">Cuando destapo una Coca-Cola, el sonido de la efervescencia y el remolino de sabor en mi boca se apoderan de m\u00ed.\u00a0Sin embargo, debo admitir que no pienso en c\u00f3mo lleg\u00f3 la bebida a mi botella.<\/p>\n<p class=\"lead\">Ese es el trabajo de Jorge Torres P\u00e9rez.\u00a0Es el director corporativo de adquisiciones estrat\u00e9gicas del mayor embotellador de Coca-Cola del planeta, <a href=\"https:\/\/www.femsa.com\/en\/\">Coca-Cola FEMSA<\/a>, con sede en la Ciudad de M\u00e9xico. Coca-Cola FEMSA comercializa productos Coca-Cola en toda Am\u00e9rica Latina, con m\u00e1s de 2.000.000 de puntos de venta.<\/p>\n<p class=\"lead\">\u201cMe siento realmente feliz y sonr\u00edo de verdad cuando veo a alguien bebiendo uno de nuestros productos. Siendo sincero, es una gran responsabilidad\u201d, coment\u00f3 Torres.\u00a0\u201cLiteralmente, miles de personas participan en decenas de procesos para poder ofrecer la bebida favorita de los consumidores\u201d.<\/p>\n<h3><strong>LAS OPORTUNIDADES GENERAN DESAF\u00cdOS<\/strong><\/h3>\n<p>Despu\u00e9s 16 a\u00f1os en Coca-Cola FEMSA, Torres pas\u00f3 a desempe\u00f1ar un rol de adquisiciones estrat\u00e9gicas hace alrededor de siete a\u00f1os.\u00a0Observ\u00f3 que Coca-Cola FEMSA invert\u00eda la mayor parte de su dinero en materiales directos como botellas, etiquetas, tapas e ingredientes.\u00a0Se dio cuenta de que hab\u00eda una oportunidad. \u201cLos gastos indirectos en cuestiones como camiones y transporte, herramientas industriales y repuestos se realizaban de forma local e involucraban a a muchas, muchas personas\u201d. Torres explica que el proceso estaba fragmentado y segmentado entre muchos proveedores, lo cual no permit\u00eda obtener los mejores precios.\u00a0\u201cAs\u00ed que estudi\u00e9 c\u00f3mo centralizar todas esas negociaciones indirectas de una manera m\u00e1s inteligente, a fin de aprovechar realmente la magnitud que tenemos como empresa\u201d, dijo.<\/p>\n<p>Torres emprendi\u00f3 un recorrido lleno de desaf\u00edos para poder integrar los procesos de Coca-Cola FEMSA; pero, se trataba de un plan de acci\u00f3n que requiri\u00f3 liderazgo, paciencia, aprendizaje y una dif\u00edcil correcci\u00f3n de rumbo.<\/p>\n<p>\u201cTen\u00edamos que cambiar el rol de nuestros equipos y reestructurar a los empleados de adquisici\u00f3n.\u00a0Pero esto no puede lograrse sin una herramienta tecnol\u00f3gica. Fue muy dif\u00edcil convencer a nuestra gerencia de que se agruparan todos los gastos indirectos y se cambiara la forma en que se trabajaba hasta el momento. Tardamos m\u00e1s de un a\u00f1o en comenzar.\u00a0Al principio, elegimos un competidor de 麻豆原创\u201d.\u00a0Torres recuerda que la tecnolog\u00eda estaba minada de problemas. \u201cLa integraci\u00f3n de la soluci\u00f3n de ese competidor era inexistente\u201d.<\/p>\n<h3><strong>HAB\u00cdA MUCHO EN JUEGO<\/strong><\/h3>\n<p>Torres se encontr\u00f3 ante un dilema personal y profesional.<\/p>\n<p>\u201cHab\u00eda vendido a los dirigentes de Coca-Cola FEMSA la idea de gestionar las negociaciones de forma centralizada, y ellos la compraron. Pero cuando (el producto de la competencia) no dio resultado, fue muy&#8230; Es decir, mi propia reputaci\u00f3n estaba en juego porque les dije: \u2018Podemos lograrlo\u2019. Pero no fui capaz de llevarlo a cabo\u201d, coment\u00f3 Torres.\u00a0\u201cMe refiero a que fue una situaci\u00f3n muy dif\u00edcil, porque tuve que volver a pedirle nuestra gerencia que cambiara de rumbo. Y esta vez, que implementaran 麻豆原创 Ariba en lugar de la otra soluci\u00f3n\u201d.<\/p>\n<p>La gerencia de Coca-Cola FEMSA finalmente confi\u00f3 en Torres y le sugiri\u00f3 que implementara 麻豆原创 Ariba de forma limitada, solo en Colombia. \u00bfY qu\u00e9 sucedi\u00f3 esta vez?\u00a0\u00c9xito.<\/p>\n<p>\u201cImplementamos 麻豆原创 Ariba a tiempo y sin excedernos del presupuesto, pero lo m\u00e1s importante fue que funcion\u00f3 y lo hizo de forma fant\u00e1stica. Fue una transici\u00f3n muy fluida y, una vez en marcha, todos quedaron sorprendidos\u201d. Torres no tard\u00f3 en conseguir el permiso para una implementaci\u00f3n completa de 麻豆原创 Ariba en todos los pa\u00edses donde opera Coca-Cola FEMSA.\u00a0\u201cEs un gran avance\u201d.<\/p>\n<h3><strong>\u00bfUNA SUGERENCIA?\u00a0Puede ver la entrevista completa de Jorge Torres P\u00e9rez <\/strong><a href=\"https:\/\/www.sap.com\/latinamerica\/covid-19\/back-to-best.html?campaigncode=CRM-YD21-SOC-CUSTREF&amp;video=78c2fbeb-e67d-0010-bca6-c68f7e60039b\"><strong>aqu\u00ed<\/strong><\/a><\/h3>\n<p>Torres comparte su experiencia tecnol\u00f3gica con la esperanza de inspirar a sus colegas.\u00a0\u201cD\u00e9jenme decirles una cosa: no importa lo dif\u00edcil que sea un emprendimiento, si tienen el socio indicado, siempre tendr\u00e1n viento a favor. Esa es la lecci\u00f3n m\u00e1s importante que aprend\u00ed en este proceso. Y, una vez que nos asociamos con 麻豆原创 Ariba, la situaci\u00f3n mejor\u00f3 mucho y pudimos implementar la soluci\u00f3n f\u00e1cilmente\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando destapo una Coca-Cola, el sonido de la efervescencia y el remolino de sabor en mi boca se apoderan de m\u00ed.\u00a0Sin embargo, debo admitir que no pienso en c\u00f3mo lleg\u00f3 la bebida a mi botella.<\/p>\n","protected":false},"author":933,"featured_media":124027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[5600066,5600071,5600067,5550402,94,5599955,5600068,33,5600069,5596867,5600070,5600072,36],"series":[],"region":[26401],"sapn-display":[52079,5600443,5600441],"sapn-type":[52105],"class_list":["post-124025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","tag-abadesi-osunsade","tag-best-run","tag-beverages","tag-coca-cola-femsa","tag-consumer-products","tag-cristina-palmaka","tag-dj-paoni","tag-finance","tag-getting-real-with-sap","tag-intelligent-enterprise","tag-jorge-torres-perez","tag-sourcing-and-procurement","tag-supply-chain","region-latinoamerica","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impulsando al mayor embotellador de Coca-Cola en el mundo<\/title>\n<meta name=\"description\" content=\"Cuando destapo una Coca-Cola, el sonido de la efervescencia y el remolino de sabor en mi boca se apoderan de m\u00ed.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/06\/la-innovadora-tecnologia-que-impulsa-al-mayor-embotellador-de-coca-cola-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La innovadora tecnolog\u00eda que impulsa al mayor embotellador de Coca-Cola del mundo\" \/>\n<meta property=\"og:description\" content=\"Cuando destapo una Coca-Cola, el sonido de 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