{"id":123744,"date":"2021-05-17T12:41:22","date_gmt":"2021-05-17T16:41:22","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=123744"},"modified":"2023-11-09T11:36:10","modified_gmt":"2023-11-09T16:36:10","slug":"la-gestion-de-experiencia-universitaria-mas-que-nunca-debe-ser-de-punta-a-punta","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/05\/la-gestion-de-experiencia-universitaria-mas-que-nunca-debe-ser-de-punta-a-punta\/","title":{"rendered":"La gesti\u00f3n de experiencia universitaria, m\u00e1s que nunca, debe ser de punta a punta"},"content":{"rendered":"<p><em>Por Mart\u00edn Volante, asesor experto de 麻豆原创 para la industria de la Salud y Educaci\u00f3n Superior<\/em><\/p>\n<p><!--more--><\/p>\n<p>Algunos cambios ya evidentes en la educaci\u00f3n, sobre todo en la ense\u00f1anza superior, tienen relaci\u00f3n con la permanencia del modelo de clases h\u00edbrido u online. Pero \u00bfc\u00f3mo las casas de estudios han reinventado la gesti\u00f3n de experiencia universitaria, m\u00e1s all\u00e1 de lo netamente acad\u00e9mico, cuando el modelo y los procesos tradicionales ya son absolutamente cosa del pasado? La experiencia de unos puede ser de gran ayuda para mejorar puntos cr\u00edticos de otros.<\/p>\n<p>La Universidad Mayor este a\u00f1o dio un salto tecnol\u00f3gico importante al digitalizar 100% su proceso de admisi\u00f3n y matr\u00edculas. La transformaci\u00f3n respondi\u00f3 al contexto obligado por la pandemia, pero tambi\u00e9n a la decisi\u00f3n estrat\u00e9gica de incorporar la tecnolog\u00eda como una herramienta transversal, para faciltar la gesti\u00f3n administrativa y acad\u00e9mica, y proporcionar una experiencia altamente satisfactoria a los estudiantes.<\/p>\n<p>Por su parte, la Universidad Cat\u00f3lica del Maule, a mediados del a\u00f1o pasado, se traz\u00f3 un ambicioso objetivo: integrar en un solo sistema toda la informaci\u00f3n acad\u00e9mica de los estudiantes para modernizar su operaci\u00f3n y responder de manera m\u00e1s eficiente a las exigencias propias y del entorno, con un alto est\u00e1ndar de calidad. El primer paso fue la modernizaci\u00f3n del sistema administrativo y financiero, para luego mirar, en una segunda etapa, a la unificaci\u00f3n de toda la data del estudiante, de tal manera de abarcar el ciclo de vida completo.<\/p>\n<p>Ambas experiencia nos muestran c\u00f3mo distintas casas de estudios universitarios han afrontado los desaf\u00edos actuales en torno a la gesti\u00f3n de la experiencia del estudiante, para estar a la altura de una interacci\u00f3n entre alumnos y universidad adecuadas a los tiempos actuales.<\/p>\n<p>Generar una oferta de servicios conectada que permita acompa\u00f1ar al estudiante en todo momento, sea de manera presencial o a distancia, y ubicarlo en el centro de la estrategia y de la operaci\u00f3n, es un punto clave. Para ello, la tecnolog\u00eda cumple un rol fundamental. Facilita la implementaci\u00f3n de procesos transversales, puede disponibilizar informaci\u00f3n unificada en tiempo real y ofrecer una gesti\u00f3n eficiente de datos para tomar decisiones acertadas y sin contratiempos. Adem\u00e1s, agiliza la administraci\u00f3n institucional, mejora los procedimientos operacionales, y aporta sustentabilidad econ\u00f3mica, en el entendido que al interconectar y automatizar procesos, las personas a cargo liberan tiempo para dedicarse a tareas con mayor valor agregado.<\/p>\n<p>Desde esta perspectiva, la digitalizaci\u00f3n universitaria no es s\u00f3lo la mera implementaci\u00f3n de una plataforma para clases a distancia. Significa un cambio cultural que promueve una interacci\u00f3n realmente vinculante en el nuevo contexto online y que, adem\u00e1s, extiende la frontera de las universidades. Porque al transformar la virtualidad en una experiencia significativa, se desarrolla un sistema de mejora continua que abre nuevas oportunidades de ense\u00f1anza, m\u00e1s all\u00e1 de lo conocido. La tecnolog\u00eda ya est\u00e1 para concretarlo, tal como lo veremos en 麻豆原创 Industry Exchange, el ciclo de eventos digitales que permitir\u00e1 reflexionar sobre los actuales retos tecnol\u00f3gicos en la educaci\u00f3n superior, el retail, el consumo masivo y el mercado mayorista.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Mart\u00edn Volante, asesor experto de 麻豆原创 para la industria de la Salud y Educaci\u00f3n Superior<\/p>\n","protected":false},"author":140,"featured_media":123746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[27198,5600021,5600029,5598186,5595168,5562423],"series":[],"region":[54943],"sapn-display":[5600442,5600440,52079],"sapn-type":[6114],"class_list":["post-123744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","tag-educacion","tag-educacion-superior","tag-gestion-de-la-experiencia-universitaria","tag-universidad-catolica-del-maule","tag-universidad-mayor","tag-universidades","region-chile","sapn-display-articulo-destacado","sapn-display-articulo-principal","sapn-display-top-stories","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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