{"id":123395,"date":"2021-04-07T02:12:53","date_gmt":"2021-04-07T06:12:53","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=123395"},"modified":"2021-04-07T02:12:53","modified_gmt":"2021-04-07T06:12:53","slug":"internet-fisica-el-paradigma-que-anuncia-el-futuro-de-la-logistica","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/04\/internet-fisica-el-paradigma-que-anuncia-el-futuro-de-la-logistica\/","title":{"rendered":"Internet f\u00edsica: el paradigma que anuncia el futuro de la log\u00edstica"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/in\/ezequiel-labari\/?originalSubdomain=ar\">Por: <strong>Ezequiel Labari, <\/strong><strong>Center of Excellence, 麻豆原创 South Latin America<\/strong><\/a><\/p>\n<h3><span style=\"color: #666699\">El futuro de la log\u00edstica podr\u00eda estar \u00edntimamente ligado al concepto de internet f\u00edsica (<em>physical internet<\/em>): un nombre acu\u00f1ado en 2011 por Benoit Montreuil, un catedr\u00e1tico que durante a\u00f1os estuvo a cargo de la log\u00edstica de materiales en Coca-Cola, pero que gan\u00f3 enorme relevancia en los \u00faltimos tiempos, a medida que la transformaci\u00f3n digital avanza sobre los procesos de la cadena de suministro.<\/span><\/h3>\n<p><!--more--><\/p>\n<p>Internet es una red de redes: servidores distribuidos en todo el mundo conformando nodos entre los cuales viajan los paquetes de datos. La internet f\u00edsica, de alguna forma, busca emular esta mec\u00e1nica propia del universo de los bits en el mundo de los \u00e1tomos. En lugar de que sean datos los que se mueven, aqu\u00ed se trata de cajas con mercader\u00edas de todo tipo.<\/p>\n<p>&nbsp;<\/p>\n<p>Puede verse como un modelo futurista y, de hecho, en Europa se han trazado una visi\u00f3n estrat\u00e9gica para avanzar sobre \u00e9l para 2030, pero al mismo tiempo inici\u00f3 un proceso de aceleraci\u00f3n en esa direcci\u00f3n motivado por los cambios en las preferencias y en las costumbres del consumidor que es imperceptible y, a la vez, s\u00f3lido. La tendencia hacia las compras peque\u00f1as de entrega inmediata ya estaba instalada por el e-commerce, pero se increment\u00f3 como consecuencia de la pandemia. Sin que nos demos cuenta, la internet f\u00edsica empez\u00f3 a funcionar. Una explosi\u00f3n de proveedores log\u00edsticos en bicicleta, con mochilas estandarizadas e sus espaldas, domin\u00f3 las calles durante los tiempos de mayor aislamiento.\u00a0 Las incipientes de entrega a domicilio se volvieron el est\u00e1ndar de manera exponencial.<\/p>\n<p>&nbsp;<\/p>\n<p>Muchos de los elementos de la internet f\u00edsica est\u00e1n ah\u00ed. Esas mochilas pueden entenderse como <strong>contenedores est\u00e1ndares<\/strong>,\u00a0 que se comportan como un <strong>recurso compartido<\/strong> para que distintos oferentes lleven sus productos a los consumidores. En la misma caja pueden coexistir una pizza con unos medicamentos, mientras que hasta no hace mucho tiempo tanto la farmacia como la pizzer\u00eda que necesitaban llevar productos a domicilio deb\u00edan tener su propio veh\u00edculo de <em>delivery<\/em>. Este modelo de eficiencia, cuidado del medio ambiente (circula una sola moto en lugar de dos), capilaridad (pr\u00e1cticamente es imposible caminar unas cuadras sin toparse con una de estas mochilas c\u00fabicas) y velocidad (la entrega se produce muy r\u00e1pidamente respecto del momento de la compra) define el nuevo paradigma log\u00edstico que es la base, precisamente, de la internet f\u00edsica.<\/p>\n<p>&nbsp;<\/p>\n<p>El hecho de que existan diferentes proveedores de log\u00edstica digital conectada nos remite, a su vez, al origen de internet de datos: al principio hab\u00eda diferentes redes <em>stand alone<\/em> que, con el paso del tiempo, fueron interconect\u00e1ndose. Tal vez ese sea el siguiente paso: veh\u00edculos peque\u00f1os (motos y bicicletas), medianos (autom\u00f3viles) y grandes (camiones), cada uno con un modelo de contenedor, funcionando como una enorme red interconectada, dando la posibilidad de llevar cualquier cosa de un punto a otro en cuesti\u00f3n de horas.<\/p>\n<p>&nbsp;<\/p>\n<p>Aparece un componente que a\u00fan est\u00e1 buscando su maduraci\u00f3n: los nodos. Hist\u00f3ricamente, todo se apoyaba sobre grandes centros de distribuci\u00f3n. El COVID-19 aceler\u00f3 la tendencia de descentralizaci\u00f3n, que ya se ven\u00eda vislumbrando en los \u00faltimos a\u00f1os. Se estima que en el futuro habr\u00e1 un modelo h\u00edbrido que combinar\u00e1n esos centros de consolidaci\u00f3n con espacios y almacenes de proximidad que se ubiquen bien cerca de un consumidor hiperconectado que valora su tiempo libre y que quiere que las cosas sucedan de inmediato. La red de redes f\u00edsicas, as\u00ed, ir\u00e1 tomando forma.<\/p>\n<p>&nbsp;<\/p>\n<p>En el coraz\u00f3n de este modelo se ubica la plataforma. <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/logistics-business-network.html\">麻豆原创 Logistics Business Networks<\/a>, por ejemplo, est\u00e1 muy alineada a la idea de internet f\u00edsica: busca que proveedores de log\u00edstica digital y tradicional puedan conectarse con un hub central para dar la alternativa \u00f3ptima para cada necesidad. Como ocurre en general con las redes, esto abre la puerta a la exponencialidad: es decir, una visibilidad tal que r\u00e1pidamente tender\u00e1n a sumarse much\u00edsimos jugadores del mercado para no quedar afuera de esta oportunidad.<\/p>\n<p>&nbsp;<\/p>\n<p>Tal como ocurre con el comercio electr\u00f3nico, que cada a\u00f1o arrebata una porci\u00f3n del <em>market share<\/em> total de las ventas de manos de las tiendas, es posible que la log\u00edstica digital comience a ganar terreno frente a la tradicional. La internet f\u00edsica continuara su evoluci\u00f3n en los pr\u00f3ximos a\u00f1os, de la mano del e-commerce, del surgimiento y de la estandarizaci\u00f3n de nuevos proveedores de log\u00edstica digital y del consumidor de pr\u00f3xima generaci\u00f3n. Pero ya est\u00e1 sucediendo, en el mundo y en Latinoam\u00e9rica. \u00bfEstamos preparados para la transformaci\u00f3n digital en la log\u00edstica?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Ezequiel Labari, Center of Excellence, 麻豆原创 South Latin America El futuro de la log\u00edstica podr\u00eda estar \u00edntimamente ligado al concepto de internet f\u00edsica (physical&#8230;<\/p>\n","protected":false},"author":522,"featured_media":123396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5595505],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-123395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-la-cadena-de-suministro","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Internet f\u00edsica: el paradigma que anuncia el futuro de la log\u00edstica - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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