{"id":123262,"date":"2021-03-25T17:01:53","date_gmt":"2021-03-25T21:01:53","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=123262"},"modified":"2021-03-25T17:01:53","modified_gmt":"2021-03-25T21:01:53","slug":"la-logistica-como-habilitadora-en-coyunturas-complejas","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/la-logistica-como-habilitadora-en-coyunturas-complejas\/","title":{"rendered":"La log\u00edstica como habilitadora en coyunturas complejas"},"content":{"rendered":"<h4>Por: <a href=\"https:\/\/www.linkedin.com\/in\/morenomarcelo\/\" target=\"_blank\" rel=\"noopener\"><strong>Marcelo Moreno, <\/strong><strong>Head of Digital Supply Chain, 麻豆原创 North Latin America<\/strong><\/a><\/h4>\n<p>Hoy en d\u00eda el consumidor est\u00e1 mucho m\u00e1s informado y nos enfrentamos a otro tipo de comprador: aquel que investiga antes de efectuar una compra, elige los productos de la m\u00e1s alta calidad, est\u00e1 continuamente conectado con sus pares para recomendar y escuchar recomendaciones y, fundamentalmente necesita saber cu\u00e1ndo y c\u00f3mo lo va a recibir.<!--more--><\/p>\n<p>Ya no importa si se trata de un producto de consumo, de un electrodom\u00e9stico o de indumentaria, el crecimiento exponencial del comercio electr\u00f3nico como consecuencia de la pandemia aceler\u00f3 los tiempos: todos los clientes quieren sus productos de inmediato.<\/p>\n<p>En ese sentido, se aceler\u00f3 un proceso que se ven\u00eda vislumbrando desde hac\u00eda algunos a\u00f1os, tanto en la regi\u00f3n como a nivel mundial, las personas compran <em>online<\/em> incluso alimentos y medicamentos, hist\u00f3ricamente adquiridos en las tiendas.<\/p>\n<p>En 麻豆原创 contamos con una estrategia clara dirigida a todo tipo de industria y en especial a proveedores de servicios log\u00edsticos enmarcada en las soluciones <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/supply-chain-management\/supply-chain-logistics.html\">麻豆原创 Supply Chain Logistics<\/a>, que provee un cubrimiento end-to-end a procesos de ejecuci\u00f3n como gesti\u00f3n de transporte, gesti\u00f3n avanzada de almacenes, gesti\u00f3n de patios, cobertura de las redes para habilitar la colaboraci\u00f3n con transportistas y monitoreo en tiempo real de tracking de los despachos y de los materiales.<\/p>\n<p>Las empresas no necesitan dar un salto hacia un modelo de automatizaci\u00f3n log\u00edstica <em>de <\/em>inicio a fin. Es posible apalancar iniciativas funcionales de manera modular, atacando primero esos procesos que podr\u00edan dar buenos resultados y ganancias inmediatas para habilitar alg\u00fan otro proyecto, hasta llegar a un abordaje completo del concepto de <strong><em>Log\u00edstica 4.0<\/em><\/strong>.<\/p>\n<p>El mercado es m\u00e1s competitivo, el cliente es m\u00e1s exigente y la coyuntura genera cada vez m\u00e1s incertidumbre. Una log\u00edstica \u00f3ptima es, en este contexto, una herramienta clave para que las empresas no pierdan el rumbo y sean m\u00e1s eficientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Marcelo Moreno, Head of Digital Supply Chain, 麻豆原创 North Latin America Hoy en d\u00eda el consumidor est\u00e1 mucho m\u00e1s informado y nos enfrentamos a&#8230;<\/p>\n","protected":false},"author":522,"featured_media":122503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5595505],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-123262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-la-cadena-de-suministro","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La log\u00edstica como habilitadora en coyunturas complejas - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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