{"id":123208,"date":"2021-03-21T14:33:06","date_gmt":"2021-03-21T18:33:06","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=123208"},"modified":"2023-11-13T15:31:37","modified_gmt":"2023-11-13T20:31:37","slug":"el-comercio-hibrido-y-el-futuro-del-retail","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/","title":{"rendered":"El comercio h\u00edbrido y el futuro del retail"},"content":{"rendered":"<h3><span style=\"color: #666699\">El\u00a0e-commerce\u00a0est\u00e1 viviendo un periodo de prosperidad sin precedentes. No solo ha ayudado a peque\u00f1as empresas a\u00a0sobrevivir la pandemia sino a varias marcas de gran calibre\u00a0que ya tambi\u00e9n est\u00e1n duplicando los ingresos de\u00a0<a style=\"color: #666699\" href=\"https:\/\/www.merca20.com\/ingresos-de-mercado-libre-se-disparan-123-4-por-ciento-pero-sus-acciones-bajaron-por-que\/\" target=\"_blank\" rel=\"noopener\">marketplaces<\/a>\u00a0influyentes. A eso se debe sumar el hecho de que el comercio electr\u00f3nico \u00a0est\u00e1 impulsando una revoluci\u00f3n en\u00a0varios\u00a0negocios.<\/span><\/h3>\n<p><!--more--><\/p>\n<p>Seg\u00fan un\u00a0informe sobre los comportamientos de compra y consumo durante y despu\u00e9s de crisis sanitaria actual, elaborado por la AECOC, menciona que el confinamiento facilit\u00f3 que el e-commerce se haya casi duplicado: anteriormente se ten\u00eda un 45% de penetraci\u00f3n y en los \u00faltimos meses alcanz\u00f3 a un 83%. \u00a0En los tres primeros meses de la pandemia se obtuvieron 13 millones adicionales como primeros usuarios en el e-commerce, esto significa que\u00a02 de cada 10 usuarios\u00a0son nuevos o est\u00e1n us\u00e1ndolo por primera vez.<\/p>\n<p>Cadenas de distribuci\u00f3n de gran magnitud han tardado en tomar medidas y transformar los procesos comerciales en digitales, por el contrario, peque\u00f1as empresas, productores y las PyMEs han logrado adaptarse r\u00e1pidamente.<\/p>\n<p>Un\u00a0estudio de Nielsen\u00a0refleja que las empresas de\u00a0venta directa\u00a0al consumidor lograron su transformaci\u00f3n en poco tiempo. Aprovechando los beneficios del canal de venta electr\u00f3nico donde elimina la necesidad de intermediarios y permite identificar nichos de mercado y las necesidades de los consumidores.<\/p>\n<p><u>Seg\u00fan los expertos, existen factores clave para este proceso:<\/u><\/p>\n<div class=\"panel\">\n<ul>\n<li><strong>La innovaci\u00f3n tecnol\u00f3gica:<\/strong>\u00a0trabajar con metodolog\u00edas \u00e1giles, que permitan una mayor comunicaci\u00f3n con el cliente final y ofrecer una experiencia de usuario incomparable.<\/li>\n<li><strong>Las aplicaciones m\u00f3viles:<\/strong>\u00a0introducci\u00f3n de tarjetas de fidelizaci\u00f3n a aplicaciones m\u00f3viles, digitaliz\u00e1ndolas, esto permite obtener funcionalidades como el posicionamiento en tienda y la segmentaci\u00f3n de clientes, lo que permite al vendedor ser m\u00e1s selectivo en las promociones, adapt\u00e1ndolas en funci\u00f3n del nivel de consumo o el perfil del cliente.<\/li>\n<li><strong>La gesti\u00f3n de los ingresos (Revenue Management<\/strong>):\u00a0la asignaci\u00f3n de precios debe ser flexible y adaptada a la demanda en tiempo real. Los sistemas\u00a0de gesti\u00f3n de ingresos\u00a0permiten asignar precios con algoritmos inteligentes que cruzan informaci\u00f3n sobre demanda, capacidad, canal, competencia y\/o stocks.<\/li>\n<li><strong>La estrategia omnicanal:<\/strong>\u00a0 lograr que la experiencia ofrecida a los consumidores entre los canales\u00a0online\u00a0y\u00a0offline\u00a0sea fluida y sin fricciones.<\/li>\n<li><strong>La integraci\u00f3n del proveedor log\u00edstico en la cadena de valor:<\/strong>\u00a0actualmente la rapidez en la entrega y la informaci\u00f3n en tiempo real del estado del pedido son esenciales. La robotizaci\u00f3n y la inteligencia artificial ayudan a mejorar estos procesos log\u00edsticos.<\/li>\n<li><strong>La\u00a0experiencia de usuario:<\/strong>\u00a0un dise\u00f1o atractivo para la tienda online, con contenido relevante como fotos o videos, y en donde la informaci\u00f3n del producto sea intuitiva y precisa, transmite confianza en la marca.<\/li>\n<li><strong>Las\u00a0redes sociales:<\/strong>\u00a0el uso continuado y coherente de las redes sociales ayuda a crear comunidad entre la marca y sus usuarios. Hacer que el usuario se sienta identificado con la marca, har\u00e1 que desee compartir su experiencia de compra con sus amigos.<\/li>\n<li><strong>La compra como experiencia sensorial: <\/strong>el comercio del futuro ser\u00e1 un h\u00edbrido entre lo digital y lo presencial. Los consumidores dar\u00e1n m\u00e1s peso a la experiencia, incluso cuando el contacto con el producto sea m\u00ednimo y la transacci\u00f3n se haga a trav\u00e9s de medios digitales.<\/li>\n<\/ul>\n<p>En el \u00e1mbito digital veremos experiencias cada vez m\u00e1s inmersivas, que aprovechar\u00e1n la\u00a0realidad aumentada\u00a0(RA) para mostrar c\u00f3mo se ver\u00e1 una l\u00e1mpara en la casa del consumidor o un nuevo color de l\u00e1piz labial sobre su tono de piel.<\/p>\n<p>Humanizaci\u00f3n de la tecnolog\u00eda, alianzas estrat\u00e9gicas, mejor engagement y comprensi\u00f3n de las necesidades de los clientes, impulsado con tecnolog\u00edas como IA y la multiexperiencia, son claves para avanzar en la Era Digital.<\/p>\n<\/div>\n<hr \/>\n<p><em><strong>Para conocer m\u00e1s sobre Cadena de Suministro, visite nuestras redes sociales<\/strong><\/em><strong><em>:<\/em><\/strong> <a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\">Instagram<\/a><\/p>\n<p>\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0e-commerce\u00a0est\u00e1 viviendo un periodo de prosperidad sin precedentes. No solo ha ayudado a peque\u00f1as empresas a\u00a0sobrevivir la pandemia sino a varias marcas de gran calibre\u00a0que&#8230;<\/p>\n","protected":false},"author":522,"featured_media":123209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-123208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El comercio h\u00edbrido y el futuro del retail - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio h\u00edbrido y el futuro del retail\" \/>\n<meta property=\"og:description\" content=\"El\u00a0e-commerce\u00a0est\u00e1 viviendo un periodo de prosperidad sin precedentes. No solo ha ayudado a peque\u00f1as empresas a\u00a0sobrevivir la pandemia sino a varias marcas de gran calibre\u00a0que ya tambi\u00e9n est\u00e1n duplicando los ingresos de\u00a0marketplaces\u00a0influyentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-21T18:33:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T20:31:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Blog de Innovaci\u00f3n\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Blog de Innovaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/\"},\"author\":{\"name\":\"麻豆原创 Blog de Innovaci\u00f3n\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\"},\"headline\":\"El comercio h\u00edbrido y el futuro del retail\",\"datePublished\":\"2021-03-21T18:33:06+00:00\",\"dateModified\":\"2023-11-13T20:31:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/\"},\"wordCount\":727,\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768.jpg\",\"articleSection\":[\"Industrias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/\",\"name\":\"El comercio h\u00edbrido y el futuro del retail - 麻豆原创 News Center Latinoam\u00e9rica\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768.jpg\",\"datePublished\":\"2021-03-21T18:33:06+00:00\",\"dateModified\":\"2023-11-13T20:31:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768.jpg\",\"width\":5700,\"height\":3800,\"caption\":\"Young woman touching the futuristic screen on online shopping.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/latinamerica\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El comercio h\u00edbrido y el futuro del retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"name\":\"麻豆原创 News Center Latinoam\u00e9rica\",\"description\":\"Noticias e informaci\u00f3n sobre 麻豆原创\",\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\",\"name\":\"麻豆原创\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"width\":720,\"height\":720,\"caption\":\"麻豆原创\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\",\"https:\/\/x.com\/麻豆原创LatinAmerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\",\"name\":\"麻豆原创 Blog de Innovaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png\",\"caption\":\"麻豆原创 Blog de Innovaci\u00f3n\"},\"sameAs\":[\"https:\/\/www.sap.com\/latinamerica\/index.html\",\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\",\"https:\/\/www.instagram.com\/saplatinamerica\/\",\"https:\/\/x.com\/saplatinamerica\"],\"url\":\"https:\/\/news.sap.com\/latinamerica\/author\/sapblog\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El comercio h\u00edbrido y el futuro del retail - 麻豆原创 News Center Latinoam\u00e9rica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/","og_locale":"es_MX","og_type":"article","og_title":"El comercio h\u00edbrido y el futuro del retail","og_description":"El\u00a0e-commerce\u00a0est\u00e1 viviendo un periodo de prosperidad sin precedentes. No solo ha ayudado a peque\u00f1as empresas a\u00a0sobrevivir la pandemia sino a varias marcas de gran calibre\u00a0que ya tambi\u00e9n est\u00e1n duplicando los ingresos de\u00a0marketplaces\u00a0influyentes.","og_url":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/","og_site_name":"麻豆原创 News Center Latinoam\u00e9rica","article_publisher":"https:\/\/www.facebook.com\/麻豆原创latinoamerica","article_author":"https:\/\/www.facebook.com\/麻豆原创latinoamerica","article_published_time":"2021-03-21T18:33:06+00:00","article_modified_time":"2023-11-13T20:31:37+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768-1024x683.jpg","type":"image\/jpeg"}],"author":"麻豆原创 Blog de Innovaci\u00f3n","twitter_misc":{"Escrito por":"麻豆原创 Blog de Innovaci\u00f3n","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/"},"author":{"name":"麻豆原创 Blog de Innovaci\u00f3n","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294"},"headline":"El comercio h\u00edbrido y el futuro del retail","datePublished":"2021-03-21T18:33:06+00:00","dateModified":"2023-11-13T20:31:37+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/"},"wordCount":727,"publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768.jpg","articleSection":["Industrias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/","url":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/","name":"El comercio h\u00edbrido y el futuro del retail - 麻豆原创 News Center Latinoam\u00e9rica","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768.jpg","datePublished":"2021-03-21T18:33:06+00:00","dateModified":"2023-11-13T20:31:37+00:00","breadcrumb":{"@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#primaryimage","url":"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2021\/03\/21\/287706_GettyImages-1207185768.jpg","width":5700,"height":3800,"caption":"Young woman touching the futuristic screen on online shopping."},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/latinamerica\/2021\/03\/el-comercio-hibrido-y-el-futuro-del-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/latinamerica\/"},{"@type":"ListItem","position":2,"name":"El comercio h\u00edbrido y el futuro del retail"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/latinamerica\/#website","url":"https:\/\/news.sap.com\/latinamerica\/","name":"麻豆原创 News Center Latinoam\u00e9rica","description":"Noticias e informaci\u00f3n sobre 麻豆原创","publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/news.sap.com\/latinamerica\/#organization","name":"麻豆原创","url":"https:\/\/news.sap.com\/latinamerica\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","width":720,"height":720,"caption":"麻豆原创"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/麻豆原创latinoamerica","https:\/\/x.com\/麻豆原创LatinAmerica"]},{"@type":"Person","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294","name":"麻豆原创 Blog de Innovaci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png","caption":"麻豆原创 Blog de Innovaci\u00f3n"},"sameAs":["https:\/\/www.sap.com\/latinamerica\/index.html","https:\/\/www.facebook.com\/麻豆原创latinoamerica","https:\/\/www.instagram.com\/saplatinamerica\/","https:\/\/x.com\/saplatinamerica"],"url":"https:\/\/news.sap.com\/latinamerica\/author\/sapblog\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/123208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/users\/522"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/comments?post=123208"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/123208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media\/123209"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media?parent=123208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/categories?post=123208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/tags?post=123208"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/series?post=123208"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/region?post=123208"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-display?post=123208"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-type?post=123208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}