{"id":123014,"date":"2021-02-27T11:57:28","date_gmt":"2021-02-27T16:57:28","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=123014"},"modified":"2021-02-27T11:57:28","modified_gmt":"2021-02-27T16:57:28","slug":"las-crisis-como-covid-19-brindan-a-las-pymes-la-oportunidad-de-crecer-mas-rapido","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/02\/las-crisis-como-covid-19-brindan-a-las-pymes-la-oportunidad-de-crecer-mas-rapido\/","title":{"rendered":"Las crisis como COVID-19 brindan a las PyMEs la oportunidad de crecer m\u00e1s r\u00e1pido"},"content":{"rendered":"<h3><span style=\"color: #666699\"><em>Las disrupciones negativas suelen asociarse a escenarios desafortunados, sin embargo, las PyMEs pueden sacar provecho de \u00e9stas.<\/em><\/span><\/h3>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www2.deloitte.com\/es\/es\/pages\/governance-risk-and-compliance\/articles\/que-es-una-crisis.html?url_id=originalpost-blogentry-innovationBlogLAC-2021_blog-originalpost-sapcom\">\u00bfQu\u00e9 es una crisis?<\/a> De acuerdo con la norma internacional ISO 22301, se define como: \u201cuna situaci\u00f3n con un alto nivel de incertidumbre que afecta las actividades b\u00e1sicas y\/o la credibilidad de la organizaci\u00f3n\u201d. COVID-19, por ejemplo, fue aquel factor en el entorno que gener\u00f3 no solamente intranquilidad en las organizaciones, sino en toda la poblaci\u00f3n mundial.<\/p>\n<p>Como se sabe, nadie estaba preparado para afrontar este tipo de pandemia, ya que su alta letalidad oblig\u00f3 a cambiar los h\u00e1bitos de las personas y la forma de trabajo en las empresas. Las compa\u00f1\u00edas que llevaban ya un camino recorrido en su transformaci\u00f3n digital enfrentaron los retos de la pandemia de forma m\u00e1s resiliente; las otras no tuvieron tanta suerte.<\/p>\n<p>Sin embargo, a nivel mundial, las empresas en crecimiento fueron los negocios que m\u00e1s preocuparon a los organismos internacionales y a las naciones, debido a que \u00e9stas representan m\u00e1s del 90% del total de empresas, generan entre el 60% y el 70% del empleo y son responsables del 50% del PIB a nivel mundial, de acuerdo con el <a href=\"https:\/\/www.un.org\/es\/observances\/micro-small-medium-businesses-day?url_id=originalpost-blogentry-innovationBlogLAC-2021_blog-originalpost-sapcom\">Consejo Internacional para la Peque\u00f1a Empresa<\/a>.<\/p>\n<p>Mientras m\u00e1s grande sea una compa\u00f1\u00eda, mayor es la incertidumbre que conllevan sus procesos. En cambio, las PyMEs, debido a su tama\u00f1o, pueden reaccionar m\u00e1s f\u00e1cilmente ante los cambios repentinos, justo lo que sucedi\u00f3 a partir de COVID-19. \u00bfQu\u00e9 fue lo que muchas empresas en crecimiento hicieron?<\/p>\n<ul>\n<li>Sen enfocaron en innovar sus marcas o productos, ya que fueron m\u00e1s eficaces en responder a las necesidades de sus clientes.<\/li>\n<li>Se replantearon el modelo de negocio de su empresa: \u00bflo que producen y la forma de operar tienen sentido en esta nueva normalidad?<\/li>\n<li>Nuevos h\u00e1bitos de consumo se est\u00e1n generando, por lo que tambi\u00e9n est\u00e1n cre\u00e1ndose nuevos tipos de clientes. \u00a1Aqu\u00ed vieron nuevas oportunidades de negocio!<\/li>\n<li>Fueron capaces de extender sus colaboraciones con comerciantes locales para asegurar el abastecimiento de sus productos.<\/li>\n<li>Utilizaron el comercio electr\u00f3nico a su favor al implementar nuevos mecanismos de venta.<\/li>\n<li>Las nuevas herramientas de comunicaci\u00f3n, como las plataformas de videoconferencia, por mencionar alguna, fueron sus aliadas no solamente entre sus empleados, sino tambi\u00e9n con los clientes.<\/li>\n<li>Las aplicaciones m\u00f3viles y los pagos sin contacto se popularizaron a tal grado en las PyMEs que se han convertido en la forma de pago predilecta por los consumidores.<\/li>\n<\/ul>\n<p>As\u00ed como esta pandemia, muchos de los acontecimientos que suceden en el entorno no tienen forma de preverse, pero <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/business-one.html?\/latinamerica\/cmp\/dg\/sme-erp\/index.html?url_id=originalpost-blogentry-innovationBlogLAC-2021_blog-originalpost-sapcom\">con las tecnolog\u00edas adecuadas<\/a>, sobrellevar y superar dichas circunstancias se vuelve m\u00e1s f\u00e1cil, tan es as\u00ed que las empresas pueden desarrollar otro tipo de competencias.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\">Instagram<\/a><\/p>\n<hr \/>\n<p>\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las disrupciones negativas suelen asociarse a escenarios desafortunados, sin embargo, las PyMEs pueden sacar provecho de \u00e9stas.<\/p>\n","protected":false},"author":522,"featured_media":123015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52096],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-123014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes-temas","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This 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