{"id":122815,"date":"2021-02-02T11:55:05","date_gmt":"2021-02-02T16:55:05","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=122815"},"modified":"2021-02-02T11:55:05","modified_gmt":"2021-02-02T16:55:05","slug":"belcorp-pone-al-consumidor-en-el-centro-del-negocio-con-sap-customer-experience","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/02\/belcorp-pone-al-consumidor-en-el-centro-del-negocio-con-sap-customer-experience\/","title":{"rendered":"Belcorp pone al consumidor en el centro del negocio con 麻豆原创 Customer Experience"},"content":{"rendered":"<ul>\n<li><em>Belcorp apuesta por las soluciones 麻豆原创 Costumer Data Cloud y 麻豆原创 Marketing Cloud para obtener una visi\u00f3n \u00fanica omnicanal de todos sus clientes en tiempo real y lograr una mayor eficiencia de campa\u00f1as y activaciones de marketing.<\/em><\/li>\n<\/ul>\n<p><strong>Lima, Per\u00fa, 29 de enero de 2021.-<\/strong> Respondiendo a los desaf\u00edos de la transformaci\u00f3n digital, Belcorp, la reconocida compa\u00f1\u00eda peruana de venta de productos de belleza con presencia en m\u00e1s de 13 pa\u00edses; pas\u00f3 de ser una empresa de venta directa a convertirse en una empresa omnicanal con ventas a trav\u00e9s de\u00a0 retail, e-commerce, y diferentes puntos de contacto digitales.<\/p>\n<p>En un importante proceso de digitalizaci\u00f3n, Belcorp\u00a0 desarroll\u00f3 nuevos activos digitales como asesores de belleza y aplicativos,\u00a0 inici\u00e1ndose una gran interacci\u00f3n entre las marcas y sus clientes a trav\u00e9s de las redes sociales, lo que gener\u00f3 gran cantidad de data de los consumidores finales \u201cLos datos y registros de nuestros clientes finales comenzaron a aparecer en cantidad, en diferentes \u00e1reas y bases de datos independientes\u201d resalt\u00f3 Carlos Jimenez Corporate Manager, Consumer Data, Analytics &amp; eCRM de Belcorp.<\/p>\n<p>Con el objetivo de gestionar eficientemente los datos generados por sus clientes, Belcorp inici\u00f3 la b\u00fasqueda de las herramientas tecnol\u00f3gicas que les permitiera obtener una visi\u00f3n unificada de los datos para poder generar insights y brindar una mejor experiencia al consumidor.<\/p>\n<p>Belcorp implement\u00f3 con \u00e9xito las soluciones 麻豆原创 Costumer Data Cloud y 麻豆原创 Marketing Cloud que gracias a sus capacidades, la compa\u00f1\u00eda cuenta hoy con una visi\u00f3n \u00fanica omnicanal de todos sus clientes, informaci\u00f3n en tiempo real, conectarse a todos los archivos digitales, generar los profiles \u00fanicos adem\u00e1s de dise\u00f1ar y ejecutar una serie de campa\u00f1as y activaciones autom\u00e1ticas y personalizadas en funci\u00f3n al an\u00e1lisis que van realizando sobre el consumidor y sus necesidades.<\/p>\n<p>Durante el proyecto, que culmin\u00f3 en plena pandemia, se logr\u00f3 conectar e integrar cuatro activos; el primero fue el e-commerce del cliente final, seguido del cat\u00e1logo digital que permite realizar pedidos a su consultora; el e-commerce de la consultora de ventas, y finalmente el cuarto que concentra a todas las tiendas retail.<\/p>\n<p>Entre los principales beneficios obtenidos destaca la centralizaci\u00f3n de la informaci\u00f3n: una vista centralizada del consumidor, un ingreso de forma \u00fanica de nuevos clientes a trav\u00e9s de cualquiera de los canales y almacenamiento autom\u00e1tico en su profile. Asimismo sus capacidades anal\u00edticas se potenciaron a trav\u00e9s de los algoritmos que hacen posible personalizar la experiencia de los consumidores y acelerar muchos casos de uso como campa\u00f1as personalizadas disparadas por triggers.<\/p>\n<p>\u201cCrear un \u00fanico registro que concentra toda la informaci\u00f3n, nos ha permitido obtener una vista omnicanal \u00a0\u00fanica de 360 del consumidor, eso no ser\u00eda posible si se tuvieran varias bases de datos independientes\u201d se\u00f1ala Jimenez.<\/p>\n<p>Con respecto a las campa\u00f1as digitales que se vienen desarrollando con 麻豆原创 Marketing Cloud, estas han generado un impacto positivo en el ticket promedio y la recurrencia de la compra, adem\u00e1s hacen posible el dise\u00f1o de campa\u00f1as cada vez m\u00e1s segmentadas y personalizadas gracias a sus capacidades anal\u00edticas y el uso de multicanales.<\/p>\n<p>\u201cUna de las ventajas que vemos hoy es que el consumidor se siente mejor abordado, con campa\u00f1as m\u00e1s personalizadas y con soluciones que se adecuan a ellos, 麻豆原创 nos ha dado las herramientas para iniciar el desarrollo de estrategias individuales pensando en sus preferencias\u201d agreg\u00f3 finalmente el ejecutivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belcorp apuesta por las soluciones 麻豆原创 Costumer Data Cloud y 麻豆原创 Marketing Cloud para obtener una visi\u00f3n \u00fanica omnicanal de todos sus clientes en tiempo&#8230;<\/p>\n","protected":false},"author":140,"featured_media":122816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[5594847,5599932,13481,5599931,5597120],"series":[],"region":[55551],"sapn-display":[52079],"sapn-type":[52105],"class_list":["post-122815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","tag-belcorp","tag-carlos-jimenez","tag-peru-2","tag-sap-costumer-data-cloud","tag-sap-marketing-cloud","region-peru","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Belcorp pone al consumidor en el centro del negocio con 麻豆原创 Customer Experience - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/02\/belcorp-pone-al-consumidor-en-el-centro-del-negocio-con-sap-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belcorp pone al consumidor en el centro del negocio con 麻豆原创 Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Belcorp apuesta por las soluciones 麻豆原创 Costumer Data Cloud y 麻豆原创 Marketing Cloud para obtener una visi\u00f3n \u00fanica omnicanal de todos sus clientes en tiempo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2021\/02\/belcorp-pone-al-consumidor-en-el-centro-del-negocio-con-sap-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center 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