{"id":122743,"date":"2021-01-22T13:06:13","date_gmt":"2021-01-22T18:06:13","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=122743"},"modified":"2023-11-13T13:46:23","modified_gmt":"2023-11-13T18:46:23","slug":"5-desafios-que-enfrentaran-las-empresas-en-2021","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/01\/5-desafios-que-enfrentaran-las-empresas-en-2021\/","title":{"rendered":"5 desaf\u00edos que enfrentar\u00e1n las empresas en 2021"},"content":{"rendered":"

Este a\u00f1o se percibe como si fuera una luz al final del t\u00fanel, sin embargo, los retos empresariales no terminaron. El 2021 ser\u00e1 clave para estabilizar la econom\u00eda. \u00a0\u00a0<\/em><\/span><\/h3>\n

<\/p>\n

Por supuesto que s\u00ed, festejemos que este a\u00f1o las vacunas contra Covid-19 ser\u00e1n distribuidas y aplicadas en gran parte de la poblaci\u00f3n mundial, lo que provocar\u00e1 una reactivaci\u00f3n paulatina de las actividades normales, tanto econ\u00f3micas, sociales y culturales.<\/p>\n

Sin embargo, el proceso ser\u00e1 lento y qui\u00e9n sabe por cu\u00e1nto tiempo se extienda. Por tal motivo, compartimos con usted los 5 desaf\u00edos m\u00e1s relevantes que enfrentar\u00e1n las organizaciones durante 2021 de acuerdo con diferentes estudios:<\/p>\n

1) Hacer frente a la recesi\u00f3n<\/strong><\/p>\n

Las estrategias de marketing<\/a> tendr\u00e1n que ser modificadas para adaptarse a la nueva realidad del comercio electr\u00f3nico, al dar mayor personalizaci\u00f3n desde que se ejecuta la compra hasta la entrega. \u00a0Los especialistas planean aumentar la inversi\u00f3n en videos online (70% de los encuestados) y dispositivos m\u00f3viles (64%). Asimismo, la creaci\u00f3n de valor de la marca seguir\u00e1 siendo fundamental para distinguirse de la competencia.<\/p>\n

2) Priorizar la ciberseguridad<\/strong><\/p>\n

Cuando la pandemia que inici\u00f3 el a\u00f1o pasado oblig\u00f3 a las empresas a cambiar sus operaciones, las que eran viables, para que fueran trabajadas desde casa, la inversi\u00f3n en ciberseguridad se hizo m\u00e1s presente que nunca. Los flujos de trabajo remoto dispararon una cantidad cada vez mayor de violaciones de datos, estafas de phishing, virus, entre otras amenazas. De acuerdo con LearnBonds, se estima que el 68% de las empresas aumenten su inversi\u00f3n en ciberseguridad durante este a\u00f1o.<\/p>\n

3) Atender la salud y el bienestar<\/strong><\/p>\n

Sin duda alguna, uno de los blancos del a\u00f1o pasado fue el tema de la salud, y ahora con la reconstrucci\u00f3n, que ser\u00e1 la siguiente fase del proceso, este tema seguir\u00e1 siendo el foco de atenci\u00f3n. Conforme la atenci\u00f3n m\u00e9dica se vuelve m\u00e1s digital, las empresas deben repensar sus ofertas laborales para garantizar medidas sanitarias afectivas tanto dentro como fuera de la oficina; adem\u00e1s de brindar confianza a sus empleados<\/a> para que se sientan escuchados. El 91% de los encuestados coment\u00f3 que las preocupaciones sobre la salud y el bienestar tendr\u00e1n un impacto en sus planes de marketing de este a\u00f1o.<\/p>\n

4) Automatizar los procesos<\/strong><\/p>\n

Gracias a la automatizaci\u00f3n de los flujos de trabajo, las empresas reducen tiempo en tareas repetitivas, manuales y rutinarias, para aprovechar a su talento humano en actividades que requieren mayor atenci\u00f3n o especializaci\u00f3n. Las herramientas de software innovadoras son la opci\u00f3n para que las organizaciones tomen decisiones exitosas mucho m\u00e1s r\u00e1pido a trav\u00e9s de los algoritmos de la Inteligencia Artificial. De acuerdo con Statista, se prev\u00e9 que el ingreso mundial por RPA (automatizaci\u00f3n rob\u00f3tica de procesos<\/a>) supere los 2,900 millones de d\u00f3lares en 2021.<\/p>\n

5) Aceptar el cambio<\/strong><\/p>\n

Nadie sabe si la \u201cvieja normalidad\u201d regresar\u00e1. La \u00fanica certeza es el cambio, y si quiere hacerle frente, debe concentrarse en construir una estrategia de transformaci\u00f3n digital. Los softwares inteligentes<\/a> le ayudar\u00e1n a minimizar los errores humanos, garantizar la seguridad de la informaci\u00f3n, optimizar todos sus procesos y aumentar la eficiencia y productividad de sus empleados.<\/p>\n

Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a><\/p>\n

\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Este a\u00f1o se percibe como si fuera una luz al final del t\u00fanel, sin embargo, los retos empresariales no terminaron. El 2021 ser\u00e1 clave para…<\/p>\n","protected":false},"author":522,"featured_media":122744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-122743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"\n5 desaf\u00edos que enfrentar\u00e1n las empresas en 2021 - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2021\/01\/5-desafios-que-enfrentaran-las-empresas-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 desaf\u00edos que enfrentar\u00e1n las empresas en 2021\" \/>\n<meta property=\"og:description\" content=\"Este a\u00f1o se percibe como si fuera una luz al final del t\u00fanel, sin embargo, los retos empresariales no terminaron. 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