{"id":122674,"date":"2021-01-15T20:17:48","date_gmt":"2021-01-16T01:17:48","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=122674"},"modified":"2021-03-12T09:04:08","modified_gmt":"2021-03-12T14:04:08","slug":"sostenibilidad-y-ganancias-encontrando-un-proposito","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/01\/sostenibilidad-y-ganancias-encontrando-un-proposito\/","title":{"rendered":"Sostenibilidad y ganancias: encontrando un prop\u00f3sito"},"content":{"rendered":"

En el 2021, con \u201cel Reloj del Apocalipsis\u201d (Doomsday Clock) apuntando cada vez m\u00e1s cerca de la media noche, podemos decir que las personas se encuentran m\u00e1s conscientes de la urgencia de resarcir los da\u00f1os al medio ambiente, lo que los lleva a poner una mirada cada vez m\u00e1s cr\u00edtica en el actuar de las empresas.<\/p>\n

El segmento de mercado Millennial, al igual que la generaci\u00f3n que le precede, exige que se lleven a cabo pr\u00e1cticas m\u00e1s responsables con el medio ambiente y la sociedad, para que ellos puedan dar su voto de confianza en las empresas.<\/p>\n

La sostenibilidad es cada vez m\u00e1s importante para todas las empresas, en todos los sectores. El 62% de los ejecutivos considera necesaria una estrategia de sustentabilidad para ser competitivos hoy, y otro 22% cree que lo ser\u00e1 en el futuro.<\/p>\n

En pocas palabras, la sustenibilidad es un enfoque empresarial para crear valor a largo plazo teniendo en cuenta c\u00f3mo opera una organizaci\u00f3n determinada en el entorno ecol\u00f3gico, social y econ\u00f3mico. La sostenibilidad se basa en el supuesto de que el desarrollo de tales estrategias fomenta la longevidad de la empresa.<\/p>\n

La sostenibilidad es cada vez m\u00e1s prioritaria para empresas<\/strong><\/h2>\n

A medida que aumentan las expectativas sobre la responsabilidad corporativa y la transparencia se vuelve m\u00e1s frecuente, las empresas reconocen la necesidad de actuar sobre la sostenibilidad. Las comunicaciones profesionales y las buenas intenciones ya no son suficientes.<\/p>\n

De acuerdo con Ioannis Ioannou, profesor asociado de estrategia y emprendimiento en London Business School, estas generaciones est\u00e1n diciendo:<\/p>\n

\u201cMe importa y me preocupo profundamente por c\u00f3mo mi fondo de pensi\u00f3n est\u00e1 invirtiendo mis ahorros. \u00bfEn qu\u00e9 tipo de mundo me jubilar\u00e9 si ese fondo de pensiones, por ejemplo, est\u00e1 invirtiendo en combustibles f\u00f3siles ahora mismo? “.<\/p><\/blockquote>\n

Esto nos da a entender que la congruencia de las acciones permea a la imagen de la empresa y esto a su vez es sometido a un juicio; \u00bfconviene invertir en una empresa que no est\u00e1 poniendo los ojos en el bien com\u00fan?<\/p>\n

Muchas veces se toma por sentado que una organizaci\u00f3n con fines de lucro debe enfocarse primeramente en generar ganancias para s\u00ed mismos, sin embargo, el generar ganancias no va peleado con la sustentabilidad.<\/p>\n

Si bien no es sencillo muchas veces invertir en maquinarias nuevas, investigaciones o productos m\u00e1s amigables con el entorno, la inversi\u00f3n es redituable cuando se toma en cuenta que el beneficio no solo se ver\u00e1 reflejado en t\u00e9rminos econ\u00f3micos y de percepci\u00f3n p\u00fablica, sino tambi\u00e9n a largo plazo en el medio ambiente. Entonces empecemos a buscar esas oportunidades dentro de nuestras empresas para renovar y dar un giro positivo por el futuro de todos.<\/p>\n

Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a><\/p>\n

\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

En el 2021, con \u201cel Reloj del Apocalipsis\u201d (Doomsday Clock) apuntando cada vez m\u00e1s cerca de la media noche, podemos decir que las personas se…<\/p>\n","protected":false},"author":522,"featured_media":122676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52098],"tags":[3529367,3529465,26372],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-122674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidad-temas","tag-futuro-sustentable","tag-innovacion-tecnologica","tag-soluciones-sostenibles","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"\nSustenibilidad y ganancias - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Para hacer posible la sustentabilidad, las empresas necesitan soluciones y tecnolog\u00edas. 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