{"id":122507,"date":"2021-01-05T01:31:47","date_gmt":"2021-01-05T06:31:47","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=122507"},"modified":"2021-01-12T15:44:46","modified_gmt":"2021-01-12T20:44:46","slug":"benchmarking-ilimitado-abrir-la-mirada-para-aprender-y-mejorar","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2021\/01\/benchmarking-ilimitado-abrir-la-mirada-para-aprender-y-mejorar\/","title":{"rendered":"Benchmarking ilimitado: abrir la mirada para aprender y mejorar"},"content":{"rendered":"<h4><a href=\"https:\/\/www.linkedin.com\/in\/areli-p%C3%A9rez-92374318\/\" target=\"_blank\" rel=\"noopener noreferrer\">Por: Areli P\u00e9rez, Business Process Senior Consultant, 麻豆原创<\/a><\/h4>\n<h3 class=\"Cuerpo\"><span lang=\"ES-TRAD\" style=\"color: #666699\">En l\u00edneas generales se entiende que el <strong><span class=\"Ninguno\"><i>benchmarking<\/i><\/span><\/strong> apunta a detectar mejores pr\u00e1cticas en procesos de una industria para que luego puedan ser replicadas por empresas que act\u00faan en ese mismo segmento. Sin embargo, en un mundo cada vez m\u00e1s cambiante y competitivo, emerge una tendencia por la cual cada vez m\u00e1s organizaciones ampl\u00edan su panorama.<\/span><!--more--><\/h3>\n<h3 class=\"Cuerpo\">Specialized, por ejemplo, es una empresa que fabrica bicicletas desde 1974 y que se ha posicionado, a lo largo de estas d\u00e9cadas, como uno de los principales referentes de su mercado. Con el objetivo de mejorar sus productos para hacerlos m\u00e1s ligeros y veloces, con mejor adaptabilidad del manubrio y mayor estabilidad, esta compa\u00f1\u00eda decidi\u00f3 hacer un <span class=\"Ninguno\"><i>benchmarking<\/i><\/span> en la industria de la F\u00f3rmula 1. Analiz\u00f3 a fondo el comportamiento industrial del automovilismo m\u00e1s competitivo del mundo y encontr\u00f3 \u00e1reas de oportunidad para adaptar procesos a su estrategia productiva.<\/h3>\n<p class=\"Cuerpo\"><span lang=\"ES-TRAD\">Este <strong><span class=\"Ninguno\"><i>benchmarking<\/i><\/span> <\/strong>ilimitado o extremo requiere de una mirada precisa, casi quir\u00fargica: no todos los procesos de una industria se pueden trasladar a otra, pero si se observa con lupa, si se disgrega en peque\u00f1os fragmentos, seguramente se encontrar\u00e1n elementos que s\u00ed pueden \u201ctraducirse\u201d y que tienen el potencial de permitir un salto cualitativo. <\/span><\/p>\n<p class=\"Cuerpo\"><span lang=\"ES-TRAD\">El punto de partida para aplicar <span class=\"Ninguno\"><i>benchmarking<\/i><\/span> con la mirada puesta en otra industria es salir de la zona de confort: una empresa puede sentir que hace las cosas bien o que tiene a sus clientes satisfechos, pero la demanda cambia permanentemente, los consumidores se vuelven cada d\u00eda m\u00e1s exigentes y la l\u00ednea entre ser l\u00edder en un segmento y perder la preferencia de los clientes por no adaptarse a tiempo a los nuevos gustos y estilos es cada vez m\u00e1s delgada.<\/span><\/p>\n<p class=\"Cuerpo\"><span lang=\"ES-TRAD\">Otro paso importante es la creaci\u00f3n de una matriz de correlaci\u00f3n de prioridades, para identificar las mejores pr\u00e1cticas de esa empresa o industria que nos atrae (como la Formula 1 atrajo la atenci\u00f3n de Specialized) y evaluar qu\u00e9 procesos se pueden adaptar a nuestra organizaci\u00f3n, no pensando \u00fanicamente en puntos de dolor a solucionar, sino fundamentalmente, en las ventanas de mejora.<\/span><span lang=\"ES-TRAD\">\u00a0<\/span><\/p>\n<p class=\"Cuerpo\"><span lang=\"ES-TRAD\">Incluso es posible concentrar los esfuerzos en un \u00fanico punto de la empresa \u201cobservada\u201d. Por ejemplo, Amazon tiene un sistema de entregas apasionante: el <span class=\"Ninguno\"><i>delivery <\/i><\/span>se efect\u00faa siempre a tiempo y cada vez incorpora m\u00e1s innovaci\u00f3n a sus sistemas de log\u00edstica y distribuci\u00f3n. Tal vez sea un buen modelo para imitar, aunque sea en algunos aspectos.<\/span><\/p>\n<p class=\"Cuerpo\"><span lang=\"ES-TRAD\">Otra oportunidad, conceptualmente ligada a esta apertura en el an\u00e1lisis de mejores pr\u00e1cticas, est\u00e1 dada a partir del <span class=\"Ninguno\"><i>benchmarking<\/i><\/span> interno. En este caso, se trata de desglosar \u00e1rea por \u00e1rea dentro de la organizaci\u00f3n y si hay algo que se hace realmente bien, por ejemplo, en Finanzas, intentar llevar esa mejor pr\u00e1ctica interna hacia los dem\u00e1s sectores o departamentos de la empresa.<\/span><\/p>\n<p class=\"Cuerpo\"><span lang=\"ES-TRAD\">Este cambio de perspectiva involucra un enorme desaf\u00edo cultural: los seres humanos tememos al cambio por naturaleza. Sin embargo, en estos tiempos tan vertiginosos en los que el cambio se convirti\u00f3 en la norma, las empresas necesitan ser valientes para tomar ventajas. Por supuesto, no se trata de dar un salto al vac\u00edo e incorporar todas las mejores pr\u00e1cticas de otra industria en nuestra organizaci\u00f3n, sino de trabajar con peque\u00f1os proyectos o con procesos puntuales, con bajo riesgo y que permita analizar resultados r\u00e1pidamente. Por supuesto, cuanto m\u00e1s avanzadas est\u00e9n las empresas en t\u00e9rminos de transformaci\u00f3n digital, tendr\u00e1n un mayor conocimiento sobre sus procesos y, consecuentemente, sobre sus oportunidades de mejora.<\/span><span lang=\"ES-TRAD\">\u00a0<\/span><\/p>\n<p class=\"Cuerpo\"><span lang=\"ES-TRAD\">Muchas empresas de diferentes industrias tienen pr\u00e1cticas y comportamientos dignas de ser imitadas. Ampliemos el espectro y permit\u00e1monos tomar lo mejor de cada una de ellas.<\/span><\/p>\n<hr \/>\n<p class=\"Cuerpo\"><span lang=\"ES-TRAD\">Lo invitamos a realizar la evaluaci\u00f3n de su empresa en su camino hacia la empresa inteligente. Acceda a <a href=\"https:\/\/discover.sap.com\/evaluacion-para-la-empresa-inteligente\/es-la\/title.html\" target=\"_blank\" rel=\"noopener noreferrer\">este enlace<\/a> para recibir un benchmark personalizado.<\/span><span lang=\"ES-TRAD\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Areli P\u00e9rez, Business Process Senior Consultant, 麻豆原创 En l\u00edneas generales se entiende que el benchmarking apunta a detectar mejores pr\u00e1cticas en procesos de una&#8230;<\/p>\n","protected":false},"author":522,"featured_media":122508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5595505],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-122507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-la-cadena-de-suministro","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Benchmarking ilimitado: abrir la mirada para aprender y mejorar - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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