{"id":122008,"date":"2020-10-23T12:28:08","date_gmt":"2020-10-23T16:28:08","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=122008"},"modified":"2020-10-23T12:28:08","modified_gmt":"2020-10-23T16:28:08","slug":"tendencias-que-estan-moldeando-el-futuro-del-ecommerce-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/10\/tendencias-que-estan-moldeando-el-futuro-del-ecommerce-bl0g\/","title":{"rendered":"Tendencias que est\u00e1n moldeando el futuro del eCommerce"},"content":{"rendered":"<h3><span style=\"color: #666699\"><em>El comercio electr\u00f3nico, a diferencia de las dem\u00e1s industrias y sectores, fue uno de los m\u00e1s beneficiados durante este a\u00f1o a causa de la pandemia. \u00a1Aqu\u00ed las tendencias!<\/em><\/span><!--more--><\/h3>\n<p>Las primeras transacciones comerciales que se realizaron v\u00eda electr\u00f3nica ocurrieron en los a\u00f1os 90. A partir de ah\u00ed, la tecnolog\u00eda ha sido fundamental para desarrollar la <a href=\"https:\/\/wedevs.com\/es\/blog\/266954\/future-ecommerce-trends?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">transformaci\u00f3n del eCommerce<\/a> a lo largo de estas \u00faltimas tres d\u00e9cadas, tanto as\u00ed que para 2040 se espera que el 95% de las compras se realicen por medio de esta v\u00eda.<\/p>\n<p>Por ello, a continuaci\u00f3n enlistamos algunas de las tendencias m\u00e1s prometedoras que deber\u00e1 tener en cuenta para sus estrategias futuras:<\/p>\n<ul>\n<li><strong>Mayor empleo de PWA para comercio electr\u00f3nico:<\/strong><\/li>\n<\/ul>\n<p>Las aplicaciones web progresivas, aquellas que toman lugar en una p\u00e1gina web, garantizan una usabilidad \u00f3ptima del sitio en el que se realiza la compra electr\u00f3nica, lo que permite una experiencia c\u00f3moda y optimizada para los usuarios de cualquier dispositivo sin que descarguen una aplicaci\u00f3n.<\/p>\n<ul>\n<li><strong>La explosi\u00f3n del comercio social:<\/strong><\/li>\n<\/ul>\n<p>Las compras que se realizan directamente en <a href=\"https:\/\/www.coredna.com\/blogs\/ecommerce-trends?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">plataformas de redes sociodigitales<\/a> han ganado terreno de manera constante en los \u00faltimos a\u00f1os. Es importante que entienda el funcionamiento de estas herramientas para que pueda garantizar una experiencia de cliente personalizada e integral.<\/p>\n<ul>\n<li><strong>Entrega de mercanc\u00edas con drones:<\/strong><\/li>\n<\/ul>\n<p>Muchas empresas ya han comenzado a experimentar la entrega de sus productos a trav\u00e9s de drones. Si bien esta tendencia se asocia m\u00e1s hacia la cadena de suministro, el proceso de gesti\u00f3n empieza desde que la compra se realiza en la plataforma electr\u00f3nica. El consumidor del futuro necesita una experiencia personalizada.<\/p>\n<ul>\n<li><strong>El comercio B2B superar\u00e1 al comercio B2C:<\/strong><\/li>\n<\/ul>\n<p>En un estudio de Forrester se dice que el comercio electr\u00f3nico de empresa a empresa en EE. UU. alcanzar\u00e1 los 1.8 billones de d\u00f3lares en 2023, ya que permite a las organizaciones vender y distribuir los productos a trav\u00e9s de canales en l\u00ednea, que minimizan las molestias de los procesos manuales. A partir de la pandemia, imagine cu\u00e1nto crecer\u00e1 a nivel mundial.<\/p>\n<ul>\n<li><strong>El futuro son los chatbots:<\/strong><\/li>\n<\/ul>\n<p>El <a href=\"https:\/\/www.actualidadecommerce.com\/tendencias-que-marcaran-el-futuro-del-comercio-electronico\/#Realidad_Aumentada_AV?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">avance de la Inteligencia Artificial<\/a> hace posible el desarrollo cada vez m\u00e1s sofisticado de los chatbots, tecnolog\u00eda ya implantada en el mercado online para dar, sobre todo, atenci\u00f3n a los clientes. Gracias a \u00e9stos, adem\u00e1s de optimizar sus ventas, podr\u00e1 obtener informaci\u00f3n de los usuarios para mejorar la experiencia de compra.<\/p>\n<ul>\n<li><strong>Uso de realidad aumentada:<\/strong><\/li>\n<\/ul>\n<p>Combinar elementos virtuales con el mundo real ha estado de moda en los \u00faltimos a\u00f1os. Esta tecnolog\u00eda permite mostrar el cat\u00e1logo de productos de una tienda online, por mencionar un ejemplo, en realidad aumentada, para que los consumidores puedan ver e interactuar con los art\u00edculos en la forma que deseen.<\/p>\n<p>Si quiere garantizar una experiencia de comercio electr\u00f3nico personalizada desde ahora, <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/crm\/e-commerce-platforms.html?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">麻豆原创 Commerce Cloud<\/a> lo ayudar\u00e1 a simplificar sus procesos, reducir los costos, aumentar la productividad de su equipo de ventas, integrar todos sus componentes y m\u00e1s. Gane la lealtad de sus clientes a partir de hoy con ayuda de la soluci\u00f3n de eCommerce perfecta para su negocio.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\">Instagram<\/a> \/ <a href=\"https:\/\/widget.whatsbroadcast.com\/widget_more\/a7807e0e29453c252140d96fc2d912ab\/?campaigncode=CRM-XL18-SOC-WHATSES&amp;url_id=banner-lao-homepage-whatsapp-row5-feb17r1\">WhatsApp<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico, a diferencia de las dem\u00e1s industrias y sectores, fue uno de los m\u00e1s beneficiados durante este a\u00f1o a causa de la pandemia&#8230;.<\/p>\n","protected":false},"author":522,"featured_media":122009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599302],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-122008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-experiencia-del-cliente","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tendencias que est\u00e1n moldeando el futuro del eCommerce - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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