{"id":121644,"date":"2020-09-19T15:03:13","date_gmt":"2020-09-19T19:03:13","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=121644"},"modified":"2023-10-27T13:10:14","modified_gmt":"2023-10-27T17:10:14","slug":"garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/","title":{"rendered":"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas"},"content":{"rendered":"

La unificaci\u00f3n de los puntos de contacto con el cliente se ha convertido en una ventaja para las empresas porque se garantiza una experiencia de compra personalizada e integral. <\/em><\/span><\/h3>\n

El mundo del marketing digital evoluciona constantemente: las estrategias de venta, maneras de publicitar los bienes o servicios, las herramientas empleadas tanto para mostrar los productos o hacer m\u00e1s eficiente el an\u00e1lisis de resultados, entre muchos otros procesos, cambian aceleradamente. \u00bfLa raz\u00f3n? La innovaci\u00f3n tecnol\u00f3gica.<\/p>\n

Ahora, si a esta innovaci\u00f3n tecnol\u00f3gica, que se supera a s\u00ed misma todos los d\u00edas, le agregamos el factor llamado pandemia por COVID-19<\/em>, el resultado es lo que estamos viendo ahora mismo: una adopci\u00f3n digital acelerada tanto en el sector p\u00fablico, privado y poblaci\u00f3n en general. La cultura organizacional como los h\u00e1bitos de las personas se transformaron para siempre.<\/p>\n

Las empresas tuvieron que reaccionar a la velocidad de la luz para asegurar la continuidad de sus negocios, y solamente aquellas que ya ten\u00edan un camino recorrido en su transformaci\u00f3n digital y las que supieron adaptarse r\u00e1pidamente, son las que ahora siguen presentes en sus respectivas industrias.<\/p>\n

Pero el reto no termin\u00f3 ah\u00ed: \u00bfqui\u00e9nes son los nuevos consumidores?, \u00bfqu\u00e9 es lo que necesitan?, \u00bfc\u00f3mo se acercan a las marcas? El comercio electr\u00f3nico<\/a> nos brinda todas estas respuestas. Por ejemplo, las ventas online en Argentina incrementaron un 85% en abril, justo cuando empezaba la crisis sanitaria en Latinoam\u00e9rica, en comparaci\u00f3n con los meses anteriores de este mismo a\u00f1o.<\/p>\n

Sabemos que estamos viviendo una nueva normalidad, la cual se construye conforme avanzan los descubrimientos cient\u00edficos, para encontrar una vacuna efectiva, y se innova tecnol\u00f3gicamente para satisfacer las necesidades humanas. No se sabe cu\u00e1nto durar\u00e1 este proceso, por lo que el protagonismo del ecommerce pudiera ser o no permanente.<\/p>\n

Sin embargo, y a pesar de que se desconozca si las ventas en l\u00ednea seguir\u00e1n o no liderando el comercio, los h\u00e1bitos de los consumidores cambiaron, y eso s\u00ed va a perdurar. Su negocio debe estar listo para brindar experiencias de comercio superiores, lo que implica dise\u00f1ar estrategias de venta personalizadas, que generen valor a sus clientes y la experiencia de compra sea coherente en todos los canales.<\/p>\n

Esto se ve m\u00e1s claro con la omnicanalidad, estrategia comercial que unifica la experiencia del cliente en todos los puntos de contacto. Por ejemplo, si su negocio tiene un sitio web y una aplicaci\u00f3n, en ambas deber\u00eda estar la misma informaci\u00f3n, productos, promociones, por mencionar algunos, que dirijan a la compra en esas plataformas, es decir, sin salir de ellas.<\/p>\n

Nuestra soluci\u00f3n 麻豆原创 Commerce Cloud<\/a> est\u00e1 dirigida a negocios B2C, B2B y B2B2C, justamente con el prop\u00f3sito de brindar una experiencia de comercio omnicanal superior. En \u00e9sta podr\u00e1 gestionar el abastecimiento, consignaci\u00f3n, pedidos complejos, opciones de entrega y dem\u00e1s procesos que requieren las empresas modernas.<\/p>\n

En agosto de este a\u00f1o, Gartner<\/a> anunci\u00f3 que 麻豆原创 Commerce Cloud permite a las organizaciones identificar y conectarse de forma segura con los clientes a trav\u00e9s de los canales, administrar sus perfiles, preferencias y configuraciones de consentimiento a lo largo del customer journey. \u00a1Lo invitamos a explorar nuestra soluci\u00f3n!<\/a><\/p>\n

Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a> \/ WhatsApp<\/a><\/p>\n

\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

La unificaci\u00f3n de los puntos de contacto con el cliente se ha convertido en una ventaja para las empresas porque se garantiza una experiencia de…<\/p>\n","protected":false},"author":522,"featured_media":121663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-121644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"\nComercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas\" \/>\n<meta property=\"og:description\" content=\"La unificaci\u00f3n de los puntos de contacto con el cliente se ha convertido en una ventaja para las empresas porque se garantiza una experiencia de compra personalizada e integral.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-19T19:03:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T17:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Blog de Innovaci\u00f3n\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Blog de Innovaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Blog de Innovaci\u00f3n\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\"},\"headline\":\"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas\",\"datePublished\":\"2020-09-19T19:03:13+00:00\",\"dateModified\":\"2023-10-27T17:10:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/\"},\"wordCount\":620,\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg\",\"articleSection\":[\"Tecnolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/\",\"name\":\"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas - 麻豆原创 News Center Latinoam\u00e9rica\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg\",\"datePublished\":\"2020-09-19T19:03:13+00:00\",\"dateModified\":\"2023-10-27T17:10:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/latinamerica\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"name\":\"麻豆原创 News Center Latinoam\u00e9rica\",\"description\":\"Noticias e informaci\u00f3n sobre 麻豆原创\",\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\",\"name\":\"麻豆原创\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"width\":720,\"height\":720,\"caption\":\"麻豆原创\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\",\"https:\/\/x.com\/麻豆原创LatinAmerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\",\"name\":\"麻豆原创 Blog de Innovaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png\",\"caption\":\"麻豆原创 Blog de Innovaci\u00f3n\"},\"sameAs\":[\"https:\/\/www.sap.com\/latinamerica\/index.html\",\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\",\"https:\/\/www.instagram.com\/saplatinamerica\/\",\"https:\/\/x.com\/saplatinamerica\"],\"url\":\"https:\/\/news.sap.com\/latinamerica\/author\/sapblog\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas - 麻豆原创 News Center Latinoam\u00e9rica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/","og_locale":"es_MX","og_type":"article","og_title":"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas","og_description":"La unificaci\u00f3n de los puntos de contacto con el cliente se ha convertido en una ventaja para las empresas porque se garantiza una experiencia de compra personalizada e integral.","og_url":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/","og_site_name":"麻豆原创 News Center Latinoam\u00e9rica","article_publisher":"https:\/\/www.facebook.com\/麻豆原创latinoamerica","article_author":"https:\/\/www.facebook.com\/麻豆原创latinoamerica","article_published_time":"2020-09-19T19:03:13+00:00","article_modified_time":"2023-10-27T17:10:14+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg","type":"image\/jpeg"}],"author":"麻豆原创 Blog de Innovaci\u00f3n","twitter_misc":{"Escrito por":"麻豆原创 Blog de Innovaci\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/"},"author":{"name":"麻豆原创 Blog de Innovaci\u00f3n","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294"},"headline":"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas","datePublished":"2020-09-19T19:03:13+00:00","dateModified":"2023-10-27T17:10:14+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/"},"wordCount":620,"publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg","articleSection":["Tecnolog\u00eda"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/","url":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/","name":"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas - 麻豆原创 News Center Latinoam\u00e9rica","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg","datePublished":"2020-09-19T19:03:13+00:00","dateModified":"2023-10-27T17:10:14+00:00","breadcrumb":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#primaryimage","url":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/09\/LinkedIn_Centrical_CTW_01.jpg","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/latinamerica\/2020\/09\/garantice-experiencias-de-compra-personalizadas-e-integradas-bl0g\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/latinamerica\/"},{"@type":"ListItem","position":2,"name":"Comercio electr\u00f3nico: garantice experiencias de compra personalizadas e integradas"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/latinamerica\/#website","url":"https:\/\/news.sap.com\/latinamerica\/","name":"麻豆原创 News Center Latinoam\u00e9rica","description":"Noticias e informaci\u00f3n sobre 麻豆原创","publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/news.sap.com\/latinamerica\/#organization","name":"麻豆原创","url":"https:\/\/news.sap.com\/latinamerica\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","width":720,"height":720,"caption":"麻豆原创"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/麻豆原创latinoamerica","https:\/\/x.com\/麻豆原创LatinAmerica"]},{"@type":"Person","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294","name":"麻豆原创 Blog de Innovaci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2018\/06\/avatar_user_522_1529451696-96x96.png","caption":"麻豆原创 Blog de Innovaci\u00f3n"},"sameAs":["https:\/\/www.sap.com\/latinamerica\/index.html","https:\/\/www.facebook.com\/麻豆原创latinoamerica","https:\/\/www.instagram.com\/saplatinamerica\/","https:\/\/x.com\/saplatinamerica"],"url":"https:\/\/news.sap.com\/latinamerica\/author\/sapblog\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/121644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/users\/522"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/comments?post=121644"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/121644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media\/121663"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media?parent=121644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/categories?post=121644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/tags?post=121644"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/series?post=121644"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/region?post=121644"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-display?post=121644"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-type?post=121644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}