{"id":121482,"date":"2020-08-19T14:16:41","date_gmt":"2020-08-19T18:16:41","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=121482"},"modified":"2020-08-20T00:46:50","modified_gmt":"2020-08-20T04:46:50","slug":"pasos-para-que-las-pymes-sobrevivan-a-covid-19","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/","title":{"rendered":"Pasos para que las PyMEs sobrevivan a COVID-19"},"content":{"rendered":"<h2><span style=\"color: #666699\"><em>Las organizaciones m\u00e1s afectadas durante esta pandemia han sido las peque\u00f1as y medianas empresas. Por ello, aqu\u00ed brindamos algunos consejos que pueden ayudar a sobrellevar la crisis actual y otras circunstancias venideras no planeadas.<\/em><\/span><!--more--><\/h2>\n<p>Se estima que 9 de cada 10 PyMEs experimentar\u00e1 consecuencias no tan favorables para su negocio debido a la pandemia causada por COVID-19. La <a href=\"https:\/\/www.lavanguardia.com\/participacion\/cartas\/20200510\/481021935088\/consejos-start-ups-pymes-crisis-economica-covid-19-pandemia.html?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">gesti\u00f3n de crisis<\/a> es una parte fundamental que todas las organizaciones de cualquier tama\u00f1o deben tomar en cuenta, sin embargo, ninguna estaba preparada para un virus que lo cambiar\u00eda todo.<\/p>\n<p>Las <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/sme-business-software.html?pdf-asset=3c6eca9f-e67c-0010-82c7-eda71af511fa&amp;page=1?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">peque\u00f1as y medianas empresas<\/a> se enfrentan continuamente a una gran variedad de desaf\u00edos, como adquirir nuevos clientes, mejorar el crecimiento de los ingresos, reducir costos, explotar las ventajas competitivas, entre otros, y ahora a \u00e9stos se le suman las consecuencias econ\u00f3micas, pol\u00edticas y sociales que la circunstancia sanitaria actual est\u00e1 poniendo de manifiesto.<\/p>\n<p>\u00bfC\u00f3mo puede <a href=\"https:\/\/news.sap.com\/africa\/2020\/04\/three-focus-areas-for-smes-dealing-with-covid-19-fallout\/?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">sobrevivir una PyME<\/a> dentro de este contexto? Los siguientes 6 pasos le servir\u00e1n de gu\u00eda para comenzar a planear estrat\u00e9gicamente sus pr\u00f3ximas acciones:<\/p>\n<ul>\n<li><strong>Aprenda de sus debilidades empresariales:<\/strong><\/li>\n<\/ul>\n<p>Si durante la pandemia surgieron diversos problemas en su negocio, es probable que haya tenido puntos d\u00e9biles desde antes. Los fen\u00f3menos externos son inevitables, pero resulta ventajoso aprovechar la situaci\u00f3n para detectar en qu\u00e9 puede mejorar y estar preparado para otras eventualidades.<\/p>\n<ul>\n<li><strong>Identifique las nuevas oportunidades:<\/strong><\/li>\n<\/ul>\n<p>Al observar su entorno, descubrir\u00e1 coyunturas que no hab\u00eda visto antes: desde competidores cambiando de actividad comercial, proveedores ofreciendo precios m\u00e1s bajos o hasta nuevos clientes. Las crisis mueven cimientos y dejan al descubierto muchas situaciones; reconozca cu\u00e1les pueden ser ben\u00e9ficas para su negocio.<\/p>\n<ul>\n<li><strong>Conozca sus emociones y gesti\u00f3nelas adecuadamente:<\/strong><\/li>\n<\/ul>\n<p>Los l\u00edderes deben comprender sus emociones para saber de qu\u00e9 forma afectan o ayudan a su gesti\u00f3n. A pesar de vivir en un mundo de datos y anal\u00edticas, muchas circunstancias externas no se pueden controlar. Trabaje de forma inteligente al prever sus necesidades futuras e identifique qu\u00e9 s\u00ed y qu\u00e9 no ayuda a su estilo de liderazgo.<\/p>\n<ul>\n<li><strong>Busque la transformaci\u00f3n digital:<\/strong><\/li>\n<\/ul>\n<p>Cuando la sobrevivencia es la mayor prioridad, es poco probable que una PyME invierta en nuevas tecnolog\u00edas. Sin embargo, considere que sin las herramientas tecnol\u00f3gicas adecuadas, ser\u00e1 muy dif\u00edcil adaptarse al nuevo entorno. Transformarse digitalmente le brindar\u00e1 el valor comercial que la realidad postpandemia exige.<\/p>\n<ul>\n<li><strong>Garantice que los equipos remotos trabajen \u00f3ptimamente:<\/strong><\/li>\n<\/ul>\n<p>S\u00ed o s\u00ed, esta situaci\u00f3n sanitaria hizo que los modelos comerciales dependieran de trabajadores remotos. Las empresas que abrazaron desde antes el cambio tecnol\u00f3gico hicieron una transici\u00f3n m\u00e1s fluida que sus pares menos transformados digitalmente. Las herramientas de gesti\u00f3n de empleados, como <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/human-resources-hcm.html?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">麻豆原创 SuccessFactors<\/a> o <a href=\"https:\/\/www.qualtrics.com\/es-la\/?rid=ip&amp;prevsite=en&amp;newsite=es-la&amp;geo=MX&amp;geomatch=es-la?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">Qualtrics<\/a>, pueden ayudarlo a motivar a sus empleados y fomentar su bienestar dentro de la empresa.<\/p>\n<ul>\n<li><strong>Observe el comportamiento de sus clientes en la nueva realidad:<\/strong><\/li>\n<\/ul>\n<p>Los consumidores han creado nuevos h\u00e1bitos durante este periodo de confinamiento. Analice c\u00f3mo se relacionaron con sus productos y servicios para aprovechar las oportunidades que esto pudiera generar, ya que ese tipo de comportamiento se mantendr\u00e1n durante mucho tiempo.<\/p>\n<p>Las peque\u00f1as y medianas empresas deben seguir centradas en cumplir sus objetivos empresariales pero adecuados a la nueva realidad. Nuestra compa\u00f1\u00eda cuenta con la soluci\u00f3n <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/sme-business-software.html?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">麻豆原创 Business One<\/a>, el ERP ideal para empresas en crecimiento. Hemos ayudado a m\u00e1s de 250 mil PyMEs a lograr sus objetivos. Conf\u00ede en nosotros para ayudarle a crecer en su negocio.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创LatinAmerica\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\">LinkedIn<\/a>\u00a0\/\u00a0<a href=\"https:\/\/instagram.com\/麻豆原创Latinamerica\/\">Instagram<\/a> \/ <a href=\"https:\/\/widget.whatsbroadcast.com\/widget_more\/a7807e0e29453c252140d96fc2d912ab\/?campaigncode=CRM-XL18-SOC-WHATSES&amp;url_id=banner-lao-homepage-whatsapp-row5-feb17r1\">WhatsApp<\/a><\/p>\n<hr \/>\n<p>\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las organizaciones m\u00e1s afectadas durante esta pandemia han sido las peque\u00f1as y medianas empresas. Por ello, aqu\u00ed brindamos algunos consejos que pueden ayudar a sobrellevar&#8230;<\/p>\n","protected":false},"author":522,"featured_media":121483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52096],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-121482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes-temas","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pasos para que las PyMEs sobrevivan a COVID-19 - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pasos para que las PyMEs sobrevivan a COVID-19\" \/>\n<meta property=\"og:description\" content=\"Las organizaciones m\u00e1s afectadas durante esta pandemia han sido las peque\u00f1as y medianas empresas. Por ello, aqu\u00ed brindamos algunos consejos que pueden ayudar a sobrellevar la crisis actual y otras circunstancias venideras no planeadas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-19T18:16:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-20T04:46:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/08\/麻豆原创-NEWS_HEAD-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Blog de Innovaci\u00f3n\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Blog de Innovaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/\"},\"author\":{\"name\":\"麻豆原创 Blog de Innovaci\u00f3n\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/ce7d732e60a2133d7402c038db668294\"},\"headline\":\"Pasos para que las PyMEs sobrevivan a COVID-19\",\"datePublished\":\"2020-08-19T18:16:41+00:00\",\"dateModified\":\"2020-08-20T04:46:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/\"},\"wordCount\":650,\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/08\/麻豆原创-NEWS_HEAD-1.jpg\",\"articleSection\":[\"Pymes\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/pasos-para-que-las-pymes-sobrevivan-a-covid-19\/\",\"name\":\"Pasos para que las PyMEs sobrevivan a COVID-19 - 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