{"id":121469,"date":"2020-08-12T16:12:33","date_gmt":"2020-08-12T20:12:33","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=121469"},"modified":"2023-11-13T15:32:49","modified_gmt":"2023-11-13T20:32:49","slug":"yaneken-consolido-su-venta-online-durante-la-pandemia-de-la-mano-de-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/08\/yaneken-consolido-su-venta-online-durante-la-pandemia-de-la-mano-de-sap\/","title":{"rendered":"Y\u00e1neken consolid\u00f3 su venta online durante la pandemia de la mano de 麻豆原创"},"content":{"rendered":"<ul>\n<li><em>La compa\u00f1\u00eda de retail nacional traslad\u00f3 el 100% de sus ventas al canal virtual y logr\u00f3 disponibilizar de manera eficiente sus productos.<\/em><\/li>\n<\/ul>\n<p><strong>SANTIAGO, Chile \u2013 agosto de 2020 \u2013<\/strong> Gracias al proceso de transformaci\u00f3n digital que inici\u00f3 de la mano de 麻豆原创, Y\u00e1neken, empresa de retail nacional, logr\u00f3 mantener con \u00e9xito la continuidad operativa y el relacionamiento directo con sus clientes durante la pandemia. Adem\u00e1s, se posicion\u00f3 como un referente del mercado en materia de ventas por el canal <em>online<\/em>. El caso fue presentado durante 麻豆原创PHIRE Now Converge, el evento global de 麻豆原创 que este a\u00f1o se realiz\u00f3 por primera vez de forma virtual.<\/p>\n<p>Y\u00e1neken congrega reconocidas marcas de ropa e indumentaria deportiva como Bamers, Belsport, Bold, Crocs, Drops, K-One, Oakley, Quiksilver, Roxy y Wetfly. Uno de sus objetivos es convertirse en el operador m\u00e1s grande de multimarca del pa\u00eds, con 156 tiendas a lo largo de Chile. Para lograrlo, ha implementado un plan que contempla diversificar su portafolio y abrazar la innovaci\u00f3n. Desde fines de 2018 inici\u00f3 con\u00a0麻豆原创 Services and Support\u00a0el despliegue de 麻豆原创 Commerce Cloud, una plataforma eficiente de comercio electr\u00f3nico, capaz de soportar altos niveles de demanda y escalable para acompa\u00f1ar el crecimiento del negocio. La prueba de fuego fue el CyberDay de mayo de 2019, evento al que llegaron con tres marcas y en el que obtuvieron exitosos resultados.<\/p>\n<p>\u201cHaber iniciado este proceso de digitalizaci\u00f3n con tiempo ha sido fundamental, puesto que al mantener cerradas todas las tiendas en \u00e9pocas de coronavirus debimos trasladar las ventas 100% a la plataforma <em>online<\/em>. As\u00ed, hemos seguido dando abasto de manera eficiente a la actual demanda, diferenci\u00e1ndose de muchos otros negocios que no han podido consolidarse en el e-commerce durante este per\u00edodo\u201d, afirm\u00f3. Sebasti\u00e1n Gebhardt, Gerente Comercial de Y\u00e1neken.<\/p>\n<p>\u201c麻豆原创 Commerce Cloud apalanc\u00f3 la continuidad del negocio y entrega un valor agregado a la operaci\u00f3n. Es una herramienta potente, \u00e1gil, robusta, f\u00e1cil e intuitiva que permite disponibilizar con efectividad la l\u00ednea de productos a los clientes\u201d, asegur\u00f3 N\u00e9stor D\u00edaz, Gerente de E-Commerce de Y\u00e1neken.<\/p>\n<p>El actual desaf\u00edo para Y\u00e1neken es traspasar la propuesta de valor a la realidad virtual, de tal manera de lograr que la buena experiencia en el contacto directo se convierta en \u00f3ptima en el espacio digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de retail nacional traslad\u00f3 el 100% de sus ventas al canal virtual y logr\u00f3 disponibilizar de manera eficiente sus productos. SANTIAGO, Chile \u2013&#8230;<\/p>\n","protected":false},"author":140,"featured_media":121470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5597978,5597979,5597980,5596090,5597981,5597991,5597982,22140,5597983,5597988,5597984,5596833,5597985,269952,5597986,5597119,5597990,5597989,5597987],"series":[],"region":[54562],"sapn-display":[52079],"sapn-type":[52105],"class_list":["post-121469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-bamers","tag-belsport","tag-bold","tag-coronavirus","tag-crocs","tag-cyberday","tag-drops","tag-e-commerce","tag-k-one","tag-nestor-diaz","tag-oakley","tag-pandemia","tag-quiksilver","tag-retail","tag-roxy","tag-sap-commerce-cloud","tag-sap-services-and-support","tag-sebastian-gebhardt","tag-yaneken","region-argentina","sapn-display-top-stories","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Y\u00e1neken consolid\u00f3 su venta online durante la pandemia de la mano de 麻豆原创 - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2020\/08\/yaneken-consolido-su-venta-online-durante-la-pandemia-de-la-mano-de-sap\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y\u00e1neken consolid\u00f3 su venta online durante la pandemia de la mano de 麻豆原创\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda de retail nacional traslad\u00f3 el 100% de sus ventas al canal virtual y logr\u00f3 disponibilizar de manera eficiente sus productos. 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