{"id":120984,"date":"2020-06-19T18:14:49","date_gmt":"2020-06-19T22:14:49","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=120984"},"modified":"2020-06-19T18:17:51","modified_gmt":"2020-06-19T22:17:51","slug":"urge-a-mexico-reducir-brecha-digital-para-que-mas-empresas-superen-la-crisis","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/06\/urge-a-mexico-reducir-brecha-digital-para-que-mas-empresas-superen-la-crisis\/","title":{"rendered":"Urge a M\u00e9xico reducir brecha digital para que m\u00e1s empresas superen la crisis"},"content":{"rendered":"<ul>\n<li><em>Representando al Foro Econ\u00f3mico Mundial, Silvio Dulinsky se\u00f1al\u00f3 que es urgente reconstruir la econom\u00eda mundial, pero desde un nuevo enfoque: la sostenibilidad <\/em><\/li>\n<li><em>Expertos coinciden en que es momento de aprovechar las herramientas digitales, hoy solo 10% de las pymes en M\u00e9xico lo hace<\/em><\/li>\n<li><em>En M\u00e9xico existen soluciones de manera gratuita para afrontar la contingencia y medir el \u201cpulso\u201d del talento y las cadenas de suministro en tiempo real, como <\/em><a href=\"https:\/\/www.qualtrics.com\/here-to-help\/\"><em>Return to Work Pulse<\/em><\/a><em> y <\/em><a href=\"https:\/\/www.qualtrics.com\/here-to-help\/\"><em>Supply Continuity Pulse<\/em><\/a><em>, respectivamente<\/em><\/li>\n<\/ul>\n<p><strong>Ciudad de M\u00e9xico, a 19 de junio de 2020<\/strong>.- Para acelerar el paso de las empresas en su adopci\u00f3n tecnol\u00f3gica y acercar herramientas que les ayuden a enfrentar la crisis, 麻豆原创 y Coparmex se conectaron con cientos empresarios mexicanos, a trav\u00e9s del encuentro \u201cReinvenci\u00f3n empresarial: Afrontemos la nueva normalidad\u201d.<\/p>\n<p>En el primer semestre de 2020 se ha observado c\u00f3mo el confinamiento ha afectado las finanzas de diferentes compa\u00f1\u00edas y negocios, mayormente a aquellas consideradas con actividad \u201cno esencial\u201d, que a\u00fan se encontraban alejadas de la tecnolog\u00eda y\/o renuentes al cambio. Ante eso, <strong>Francisco L\u00f3pez<\/strong>, director de <strong>Coparmex Nacional<\/strong>, en la sesi\u00f3n inaugural llam\u00f3 a las compa\u00f1\u00edas a reinventarse y poner sus ojos en la tecnolog\u00eda, \u201choy en d\u00eda, solo el 10% de las peque\u00f1as y medianas empresas utilizan herramientas de este tipo para su operaci\u00f3n diaria, por lo que hay una importante ventana de oportunidad\u201d.<\/p>\n<blockquote><p>Desde la \u00f3ptica global, el responsable de Gobierno Corporativo en el <strong>World Economic Forum (WEF),<\/strong> <strong>Silvio Dulinsky<\/strong>, se\u00f1al\u00f3 que <em>\u201ces fundamental el sentido de urgencia para reconstruir la econom\u00eda mundial, pero ahora desde un nuevo enfoque: la sostenibilidad<\/em>\u201d. Agreg\u00f3 que <em>\u201cno se trata de empezar de cero, sino hacerlo mejor, lo cual significa -entre otras cosas- cerrar las brechas sociales e intensificar las acciones de cuidado al medio ambiente\u201d<\/em>.<\/p><\/blockquote>\n<p>La tecnolog\u00eda es clave para que m\u00e1s negocios no solo superen la coyuntura, sino que se vuelvan competitivos en la econom\u00eda digital; por ello, en el marco de la vigente crisis sanitaria, se abord\u00f3 c\u00f3mo las empresas mexicanas hacen uso de tecnolog\u00edas ya accesibles que abarcan la realidad virtual, la inteligencia artificial, el Big Data, y sobre todo, c\u00f3mo \u00e9stas pueden ser aplicadas para maximizar eficiencias.<\/p>\n<p>En torno a la brecha de g\u00e9nero en el sector tecnol\u00f3gico, <strong>Araceli Campos<\/strong>, directora de <strong>Laboratoria en M\u00e9xico<\/strong>, ahond\u00f3 en los retos abordados en la <a href=\"https:\/\/news.sap.com\/latinamerica\/2020\/02\/sap-mexico-y-laboratoria-presentan-hoja-ruta-para-cerrar-la-brecha-de-genero-en-la-industria-tecnologica\/\">hoja de ruta desarrollada recientemente en colaboraci\u00f3n con 麻豆原创<\/a>. Asimismo, comparti\u00f3 recomendaciones para que los l\u00edderes empresariales y gubernamentales puedan cerrar las brechas digitales para beneficio del pa\u00eds.<\/p>\n<p>Durante su participaci\u00f3n, <strong>Alberto Oppenheimer<\/strong>, jefe de Asesor\u00eda a Clientes para 麻豆原创 Am\u00e9rica Latina, asegur\u00f3 que se requieren estrategias que fomenten la construcci\u00f3n de una empresa inteligente en la situaci\u00f3n que estamos viviendo. Durante la sesi\u00f3n, se present\u00f3 el caso la cooperativa m\u00e1s grande del pa\u00eds y Latinoam\u00e9rica, <strong>Caja Popular Mexicana<\/strong> que con el uso de <em>anal\u00edticos <\/em>ha <strong>optimizado 40% el tiempo <\/strong>del an\u00e1lisis de informaci\u00f3n y datos con 麻豆原创 Analytics Cloud, haciendo m\u00e1s \u00e1gil en su toma de decisiones.<\/p>\n<p>En el evento tambi\u00e9n participaron Jos\u00e9 Reynoso, Director de Soluciones de Tecnolog\u00edas de la Informaci\u00f3n de <strong>Telmex<\/strong>; Javier Allard, Director General de la Asociaci\u00f3n Mexicana de la Industria Mexicana de Tecnolog\u00edas de la Informaci\u00f3n (<strong>AMITI<\/strong>); Hugo Mart\u00ednez McNaught, Director de Pol\u00edticas P\u00fablicas de <strong>Uber<\/strong>; y Andr\u00e9s Ponce de Le\u00f3n, Director General de <strong>Entropy Data Science<\/strong>.<\/p>\n<p>Podr\u00e1 encontrar el video del evento <a href=\"https:\/\/news.sap.com\/latinamerica\/2020\/06\/foro-coparmex-y-sap-replay\/\">aqu\u00ed<\/a>.<\/p>\n<p><b>Acerca de 麻豆原创<\/b><\/p>\n<p><span style=\"font-weight: 400\">Conocida como la Compa\u00f1\u00eda de Experiencia empoderada por la Empresa Inteligente, 麻豆原创 lidera el mercado de software empresarial, ayudando a las organizaciones de todos los tama\u00f1os e industrias a alcanzar su rendimiento \u00f3ptimo: en el 77% de los ingresos por transacciones del mundo interviene un sistema 麻豆原创. Nuestras tecnolog\u00edas de <\/span><i><span style=\"font-weight: 400\">machine learning<\/span><\/i><span style=\"font-weight: 400\">, <\/span><i><span style=\"font-weight: 400\">IoT <\/span><\/i><span style=\"font-weight: 400\">y anal\u00edticas avanzadas ayudan a nuestros clientes a convertirse en empresas inteligentes. 麻豆原创 ofrece a las personas y a las organizaciones conocimientos profundos de negocio y promueve la colaboraci\u00f3n que les permite estar adelante de su competencia. Simplificamos la tecnolog\u00eda para las empresas, de modo que puedan consumir nuestro software de la manera que lo deseen, sin interrupciones. Nuestro conjunto de aplicaciones y servicios permite a m\u00e1s de 440,000 clientes del sector p\u00fablico y privado operar de manera rentable, adaptarse continuamente y marcar la diferencia. Con una red global de clientes, socios, empleados y l\u00edderes, 麻豆原创 ayuda al mundo a funcionar mejor y a mejorar las vidas de las personas. <\/span><b>En M\u00e9xico, 麻豆原创 cuenta con cerca de 9 mil clientes y m\u00e1s de 900 colaboradores que promueven la adopci\u00f3n tecnol\u00f3gica del pa\u00eds.<\/b><span style=\"font-weight: 400\"> Para m\u00e1s informaci\u00f3n, visite <\/span><a href=\"http:\/\/www.sap.com\/\"><span style=\"font-weight: 400\">www.sap.com<\/span><\/a><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">nuestra sala de prensa, <\/span><a href=\"http:\/\/news.sap.com\/latinamerica\"><span style=\"font-weight: 400\">http:\/\/news.sap.com\/latinamerica<\/span><\/a><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">o s\u00edganos en Twitter <\/span><a href=\"https:\/\/twitter.com\/sapnoticiasmx\"><span style=\"font-weight: 400\">@麻豆原创NoticiasMX<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Representando al Foro Econ\u00f3mico Mundial, Silvio Dulinsky se\u00f1al\u00f3 que es urgente reconstruir la econom\u00eda mundial, pero desde un nuevo enfoque: la sostenibilidad Expertos coinciden en&#8230;<\/p>\n","protected":false},"author":136,"featured_media":120987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[41591],"tags":[],"series":[],"region":[],"sapn-display":[52078,52079,53499],"sapn-type":[52105],"class_list":["post-120984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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