{"id":120454,"date":"2020-02-19T17:48:48","date_gmt":"2020-02-19T22:48:48","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=120454"},"modified":"2023-11-13T15:33:17","modified_gmt":"2023-11-13T20:33:17","slug":"para-donde-tiene-que-girar-la-industria-de-consumo-en-mexico","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/02\/para-donde-tiene-que-girar-la-industria-de-consumo-en-mexico\/","title":{"rendered":"\u00bfPara d\u00f3nde tiene que girar la industria de  consumo en M\u00e9xico?"},"content":{"rendered":"<p class=\"lead\">Por: Javier Pe\u00f1\u00fa\u00f1uri, director de ingenier\u00eda de valor para la industria retail, 麻豆原创 M\u00e9xico<\/p>\n<p><span style=\"font-weight: 400\">En un pa\u00eds donde la industria de consumo representa alrededor del 20% del PIB y genera m\u00e1s de 760 mil empleos, es indiscutible que su desempe\u00f1o es tema de todos. A pesar de que la Asociaci\u00f3n Nacional de Tiendas de Autoservicio y Departamentales (ANTAD) mostr\u00f3 un crecimiento del 7.7% en las ventas de sus socios en 2019, fue visible que tuvimos un \u00faltimo a\u00f1o de bajo consumo en nuestro pa\u00eds, pese a momentos clave como el Buen Fin que aceleraron el dinamismo de este sector en los \u00faltimos meses, as\u00ed como la adopci\u00f3n de nuevas herramientas tecnol\u00f3gicas de las empresas de este sector.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aunado a esto, la econom\u00eda mexicana tuvo una contracci\u00f3n del 0.1%, la primera tasa negativa desde 2009, principalmente ocasionada por la ca\u00edda del 1.7% en el sector industrial por lo que esta desaceleraci\u00f3n econ\u00f3mica no genera un panorama alentador en el futuro cercano.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">Ante los retos que el pa\u00eds y la industria de consumo tienen que sortear, la \u00fanica manera de mantenerse competitivo y sobrevivir en la econom\u00eda de la experiencia es conocer al cliente, adem\u00e1s de contar con informaci\u00f3n del negocio en tiempo real que permita tomar decisiones a lo largo de la cadena de valor, sobre producto, precio o punto de venta, a fin de garantizar la mejor experiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tomando esto en cuenta, a\u00f1o con a\u00f1o, se realiza el evento m\u00e1s importante a nivel mundial de la industria <\/span><i><span style=\"font-weight: 400\">retail<\/span><\/i><span style=\"font-weight: 400\"> \u2013NRF 2020 Visi\u00f3n organizado por la Federaci\u00f3n Nacional de Minoristas en Estados Unidos\u2013 que marc\u00f3 las pautas de lo que se vivir\u00e1 en el sector, y las cuales deben estar entre las prioridades de las empresas de consumo del pa\u00eds.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Adem\u00e1s, se presentaron los tres ejes que se continuar\u00e1n guiando a esta industria: 1) la informaci\u00f3n de los clientes como la principal ventaja competitiva; 2) la tecnolog\u00eda como el gran habilitador para cumplir l<\/span><span style=\"font-weight: 400\">a satisfacci\u00f3n tanto del cliente como de usuarios;<\/span><span style=\"font-weight: 400\"> y 3) la capacidad de exceder las crecientes expectativas de los consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Una experiencia excepcional lo determina todo. Apalancar innovaciones como el reconocimiento de imagen (visual commerce) o la compresi\u00f3n del lenguaje en un entorno de voz (voice commerce), son cruciales para crear lazos s\u00f3lidos con nuestros clientes en la actual econom\u00eda digital. Dejando en claro que el pilar sobre el que todas las empresas de este sector basar\u00e1n sus estrategias ser\u00e1 colocando al cliente en el centro de sus decisiones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Como resultado, en los pr\u00f3ximos a\u00f1os podremos ver ajustes en los nuevos modelos de negocio alejados del retail tradicional con el fin de adaptarse a las necesidades del cliente. <\/span><span style=\"font-weight: 400\">Por ejemplo, en Australia se autoriz\u00f3 un <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=MSCNirIIosI\"><span style=\"font-weight: 400\">servicio de paqueter\u00eda a domicilio con drones <\/span><\/a><span style=\"font-weight: 400\">en el que la compa\u00f1\u00eda Wing predice que estas entregas podr\u00edan llegar a realizar uno de cada cuatro pedidos de comida para 2030, dejando de lado el uso \u00fanico de las plataforma para solicitar alg\u00fan servicio o producto<\/span><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por otro lado, el punto de venta tambi\u00e9n pasar\u00e1 por un proceso de evoluci\u00f3n. Tal como lo dicta <\/span><a href=\"https:\/\/www.gartner.com\/en\/doc\/432920-top-10-strategic-technology-trends-for-2020\"><span style=\"font-weight: 400\">Gartner<\/span><\/a><span style=\"font-weight: 400\">, se fortalecer\u00e1 el concepto<\/span><span style=\"font-weight: 400\"> de espacios inteligentes dentro del entorno f\u00edsico, en donde las personas y la tecnolog\u00eda interact\u00faan cada vez m\u00e1s en ecosistemas abiertos, conectados, coordinados e inteligentes. Esta convergencia permitir\u00e1 realizar compras a trav\u00e9s de realidad aumentad, y satisfacci\u00f3n de requerimientos en puntos de ventas f\u00edsicos a trav\u00e9s de herramientas de reconocimiento facial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Finalmente, un punto trascendental para la gesti\u00f3n de la cadena de suministros en la industria de consumo ser\u00e1 la capacidad que tengan las compa\u00f1\u00edas para obtener y analizar informaci\u00f3n en tiempo real, que les permitir\u00e1 adaptar grandes cantidades de producci\u00f3n y venta con base a los cambiantes requerimientos de los consumidores finales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">La \u00fanica constante es el cambio. La velocidad con lo que entendamos la br\u00fajula de dicho cambio y nos adaptemos a \u00e9sta, ser\u00e1 determinante para las industrias clave del pa\u00eds, siendo el sector de consumo crucial para el desarrollo del pa\u00eds.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Javier Pe\u00f1\u00fa\u00f1uri, director de ingenier\u00eda de valor para la industria retail, 麻豆原创 M\u00e9xico En un pa\u00eds donde la industria de consumo representa alrededor del&#8230;<\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[],"series":[],"region":[],"sapn-display":[],"sapn-type":[6114],"class_list":["post-120454","post","type-post","status-publish","format-standard","hentry","category-industrias","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPara d\u00f3nde tiene que girar la industria de consumo en M\u00e9xico? 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