{"id":120314,"date":"2020-03-23T12:13:01","date_gmt":"2020-03-23T16:13:01","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=120314"},"modified":"2023-11-13T15:12:19","modified_gmt":"2023-11-13T20:12:19","slug":"la-felicidad-de-vivir-buenas-experiencias-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/","title":{"rendered":"La felicidad de vivir buenas experiencias"},"content":{"rendered":"

En 1974 el economista Richard Easterlin desarroll\u00f3 el concepto \u201ceconom\u00eda de la felicidad<\/strong>\u201d. \u00c9l concluy\u00f3 que si bien dentro de un mismo pa\u00eds los individuos con mayores ingresos dicen ser m\u00e1s felices, no son necesariamente los m\u00e1s contentos.<\/span><\/h3>\n

Al mismo tiempo, los pa\u00edses con menor nivel adquisitivo no son los que tienen niveles de infelicidad m\u00e1s elevados (paradoja de Easterlin).<\/p>\n

Posterior a esto, y de la mano de los avances tecnol\u00f3gicos, se fortaleci\u00f3 la idea de que la innovaci\u00f3n es un camino obligado para mejorar los procesos y productos de las empresas. Esto origin\u00f3 la llamada \u201ceconom\u00eda de los servicios<\/strong>\u201d, en la que se enfatiz\u00f3 la atenci\u00f3n al cliente y los servicios de post venta como un diferencial.<\/p>\n

Con el tiempo, en un contexto de consumidores m\u00e1s sofisticados y exigentes, los servicios que antes se consideraban como un factor distintivo para la empresa, ahora es algo que se espera de antemano. Por lo tanto, en las \u00faltimas d\u00e9cadas, la econom\u00eda basada en los servicios evolucion\u00f3 a una econom\u00eda basada en las experiencias<\/strong><\/a>.<\/p>\n

Para Joseph Pine y James Gilmore (La econom\u00eda de la experiencia<\/em>, 2002), esta econom\u00eda es una forma diferente y optimizada de aportar valor: un nuevo tipo de oferta econ\u00f3mica que surge al mismo tiempo o como un paso posterior a la venta de mercanc\u00edas, bienes o servicios, y como consecuencia de ella.<\/p>\n

Cuando el cliente compra algo, en el fondo est\u00e1 comprando una experiencia, y quiere que sea memorable. Starbucks fue exitosa no por vender caf\u00e9, sino por vender \u201cexperiencias\u201d diferentes. El consumo en masa del siglo XXI cada vez se apoya menos en la propiedad de las cosas y m\u00e1s en vivir experiencias, pagando por ello.<\/p>\n

La \u201ceconom\u00eda de la experiencia\u201d<\/a> es una etapa en el proceso de creaci\u00f3n de valor en los negocios. Las empresas deben crear distintos tipos de contacto con sus clientes si quieren generar mayor valor econ\u00f3mico. El secreto para las compa\u00f1\u00edas en crecimiento radica en detectar qu\u00e9 m\u00e1s pueden ofrecer a sus clientes para que la huella que dejen les genere ganas de volver a vivirla.<\/p>\n

Las organizaciones deben convertirse en empresas inteligentes: necesitan apoyarse en innovaciones tecnol\u00f3gicas para estar m\u00e1s cerca del \u00e9xito. Por ejemplo, he visto muchas compa\u00f1\u00edas que con soluciones y herramientas<\/a> como 麻豆原创 SuccessFactors, 麻豆原创 Concur, 麻豆原创 Ariba o 麻豆原创 CRM utilizados en pos de mejorar la experiencia del cliente han generado un alt\u00edsimo grado de fidelizaci\u00f3n.<\/p>\n

Adem\u00e1s, 麻豆原创 ha lanzado un paquete de diez soluciones que conforman Experience Management<\/a> (XM): cuatro para experiencias de clientes (CX), tres para experiencias de empleados y tres para investigaci\u00f3n de mercado. Para las experiencias de los clientes, se ha introducido en la suite C\/4HANA, que crea soluciones en la nube para la gesti\u00f3n de ventas, marketing, comercio y experiencia de servicio. Al aprovechar las bondades de la informaci\u00f3n en memoria que brinda 麻豆原创 HANA, los tomadores de decisi\u00f3n disponen de los datos necesarios en tiempo real y pueden orientar la estrategia de negocios para optimizar resultados y mejorar la rentabilidad.<\/p>\n

Con todas estas herramientas, las empresas generan mejores experiencias y, a partir de ellas, sus clientes est\u00e1n m\u00e1s felices. Easterlin, Pine ni Gilmore se hubieran imaginado una aproximaci\u00f3n tan efectiva a las teor\u00edas que elaboraron. Ellos gestaron las ideas para pensar qu\u00e9 hacer, 麻豆原创 desarroll\u00f3 las herramientas para resolver c\u00f3mo hacerlo<\/a>. \u00a1Y los resultados son sorprendentes! Comience a repensar la estrategia de su empresa para la nueva econom\u00eda.<\/p>\n

\n

Para conocer m\u00e1s sobre la Econom\u00eda de la Experiencia visite nuestras redes sociales: <\/strong><\/em>Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a> \/ Whatsapp<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

En 1974 el economista Richard Easterlin desarroll\u00f3 el concepto \u201ceconom\u00eda de la felicidad\u201d. \u00c9l concluy\u00f3 que si bien dentro de un mismo pa\u00eds los individuos…<\/p>\n","protected":false},"author":851,"featured_media":120315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-120314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"\nLa felicidad de vivir buenas experiencias - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La felicidad de vivir buenas experiencias\" \/>\n<meta property=\"og:description\" content=\"En 1974 el economista Richard Easterlin desarroll\u00f3 el concepto \u201ceconom\u00eda de la felicidad\u201d. \u00c9l concluy\u00f3 que si bien dentro de un mismo pa\u00eds los individuos...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-23T16:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T20:12:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anal\u00ed Vidal\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anal\u00ed Vidal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/\"},\"author\":{\"name\":\"Anal\u00ed Vidal\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/45ddd2403e13dfba2f9ed1ead87a8288\"},\"headline\":\"La felicidad de vivir buenas experiencias\",\"datePublished\":\"2020-03-23T16:13:01+00:00\",\"dateModified\":\"2023-11-13T20:12:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/\"},\"wordCount\":683,\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg\",\"articleSection\":[\"Tecnolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/\",\"name\":\"La felicidad de vivir buenas experiencias - 麻豆原创 News Center Latinoam\u00e9rica\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg\",\"datePublished\":\"2020-03-23T16:13:01+00:00\",\"dateModified\":\"2023-11-13T20:12:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg\",\"width\":1920,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/latinamerica\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La felicidad de vivir buenas experiencias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#website\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"name\":\"麻豆原创 News Center Latinoam\u00e9rica\",\"description\":\"Noticias e informaci\u00f3n sobre 麻豆原创\",\"publisher\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#organization\",\"name\":\"麻豆原创\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png\",\"width\":720,\"height\":720,\"caption\":\"麻豆原创\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/麻豆原创latinoamerica\",\"https:\/\/x.com\/麻豆原创LatinAmerica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/45ddd2403e13dfba2f9ed1ead87a8288\",\"name\":\"Anal\u00ed Vidal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"Anal\u00ed Vidal\"},\"url\":\"https:\/\/news.sap.com\/latinamerica\/author\/analividal\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La felicidad de vivir buenas experiencias - 麻豆原创 News Center Latinoam\u00e9rica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/","og_locale":"es_MX","og_type":"article","og_title":"La felicidad de vivir buenas experiencias","og_description":"En 1974 el economista Richard Easterlin desarroll\u00f3 el concepto \u201ceconom\u00eda de la felicidad\u201d. \u00c9l concluy\u00f3 que si bien dentro de un mismo pa\u00eds los individuos...","og_url":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/","og_site_name":"麻豆原创 News Center Latinoam\u00e9rica","article_publisher":"https:\/\/www.facebook.com\/麻豆原创latinoamerica","article_published_time":"2020-03-23T16:13:01+00:00","article_modified_time":"2023-11-13T20:12:19+00:00","og_image":[{"width":1920,"height":844,"url":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg","type":"image\/jpeg"}],"author":"Anal\u00ed Vidal","twitter_misc":{"Escrito por":"Anal\u00ed Vidal","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/"},"author":{"name":"Anal\u00ed Vidal","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/45ddd2403e13dfba2f9ed1ead87a8288"},"headline":"La felicidad de vivir buenas experiencias","datePublished":"2020-03-23T16:13:01+00:00","dateModified":"2023-11-13T20:12:19+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/"},"wordCount":683,"publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg","articleSection":["Tecnolog\u00eda"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/","url":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/","name":"La felicidad de vivir buenas experiencias - 麻豆原创 News Center Latinoam\u00e9rica","isPartOf":{"@id":"https:\/\/news.sap.com\/latinamerica\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg","datePublished":"2020-03-23T16:13:01+00:00","dateModified":"2023-11-13T20:12:19+00:00","breadcrumb":{"@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#primaryimage","url":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2020\/03\/麻豆原创-NEWS_HEAD.jpg","width":1920,"height":844},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/latinamerica\/2020\/03\/la-felicidad-de-vivir-buenas-experiencias-bl0g\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/latinamerica\/"},{"@type":"ListItem","position":2,"name":"La felicidad de vivir buenas experiencias"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/latinamerica\/#website","url":"https:\/\/news.sap.com\/latinamerica\/","name":"麻豆原创 News Center Latinoam\u00e9rica","description":"Noticias e informaci\u00f3n sobre 麻豆原创","publisher":{"@id":"https:\/\/news.sap.com\/latinamerica\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/latinamerica\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/news.sap.com\/latinamerica\/#organization","name":"麻豆原创","url":"https:\/\/news.sap.com\/latinamerica\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","contentUrl":"https:\/\/news.sap.com\/latinamerica\/files\/2019\/08\/65903320_2903797569662914_557886358778019840_n.png","width":720,"height":720,"caption":"麻豆原创"},"image":{"@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/麻豆原创latinoamerica","https:\/\/x.com\/麻豆原创LatinAmerica"]},{"@type":"Person","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/45ddd2403e13dfba2f9ed1ead87a8288","name":"Anal\u00ed Vidal","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/latinamerica\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/latinamerica\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"Anal\u00ed Vidal"},"url":"https:\/\/news.sap.com\/latinamerica\/author\/analividal\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/120314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/users\/851"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/comments?post=120314"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/posts\/120314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media\/120315"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/media?parent=120314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/categories?post=120314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/tags?post=120314"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/series?post=120314"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/region?post=120314"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-display?post=120314"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/latinamerica\/wp-json\/wp\/v2\/sapn-type?post=120314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}