{"id":120164,"date":"2020-02-25T00:56:05","date_gmt":"2020-02-25T05:56:05","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=120164"},"modified":"2023-10-27T11:56:16","modified_gmt":"2023-10-27T15:56:16","slug":"el-rol-de-las-pymes-en-el-futuro-de-latinoamerica-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/02\/el-rol-de-las-pymes-en-el-futuro-de-latinoamerica-bl0g\/","title":{"rendered":"El rol de las pymes en el futuro de Latinoam\u00e9rica"},"content":{"rendered":"<h3><span style=\"color: #666699\">Frecuentemente, me pongo a reflexionar sobre la percepci\u00f3n general que se tiene sobre las Pymes: se puede creer que al ser empresas de menor tama\u00f1o, son un \u201casunto menor\u201d; creencia totalmente err\u00f3nea.<\/span><\/h3>\n<p><!--more--><\/p>\n<p>Las <a href=\"https:\/\/www.sap.com\/latinamerica\/products\/erp-financial-management\/small-business-erp.html?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">Pymes generan m\u00e1s de la mitad de los puestos de trabajo en Latinoam\u00e9rica<\/a>, exactamente, el 61% de acuerdo con el \u00faltimo relevamiento de la Cepal (Comisi\u00f3n Econ\u00f3mica para Am\u00e9rica Latina y el Caribe).<\/p>\n<p>&nbsp;<\/p>\n<p>Si a esa realidad contundente le agregamos que estamos en un momento hist\u00f3rico de quiebre de paradigmas, con cambios geopol\u00edticos y econ\u00f3micos a nivel global, avance de la tecnolog\u00eda que modifica patrones de consumo y lugares de producci\u00f3n de bienes y servicios, y una consciencia cada vez mayor sobre la necesidad de una producci\u00f3n sostenible, las <a title=\"Pymes\" href=\"https:\/\/www.sap.com\/latinamerica\/products\/sme-business-software.html\">Pymes<\/a> se vislumbran como elementos fundamentales dentro de un nuevo juego cuyas piezas comenzar\u00e1n a acomodarse en un futuro inmediato.<\/p>\n<p>&nbsp;<\/p>\n<p>Seg\u00fan la Cepal, \u201clas Pymes son un actor central para garantizar la viabilidad y <a href=\"https:\/\/news.sap.com\/latinamerica\/2019\/12\/pymes-de-latinoamerica-y-sus-prioridades-como-la-tecnologia-les-permite-alcanzarlas-bl0g\/?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">eficacia de la transformaci\u00f3n generadora<\/a> de una nueva din\u00e1mica de desarrollo que permita un crecimiento econ\u00f3mico m\u00e1s r\u00e1pido y continuo, que al mismo tiempo sea incluyente y sostenible\u201d. Para Latinoam\u00e9rica, la descripci\u00f3n anterior puede resultar algo futurista en el mejor de los casos, o directamente improbable debido a las dificultades que enfrentan estas empresas en nuestra regi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>Es natural pensar que nuestras Pymes no existen en el mismo contexto que sus hom\u00f3nimas en Europa. El apoyo institucional latinoamericano sigue siendo fr\u00e1gil ya que no hay entidades p\u00fablicas especializadas que logren desarrollar estrategias de largo plazo. Y aunque la situaci\u00f3n de las Pymes en el Viejo Mundo \u2014 donde es claro y reconocido el rol que tienen en la estructura productiva y econ\u00f3mica de la regi\u00f3n\u2014 ha sido muchas veces una referencia para desarrollar pol\u00edticas en Latinoam\u00e9rica, todav\u00eda hay camino por recorrer.<\/p>\n<p>&nbsp;<\/p>\n<p>No es una traves\u00eda imposible, y quiz\u00e1s tampoco sea tan larga, porque la tecnolog\u00eda acorta plazos y acerca orillas que se cre\u00edan inalcanzables. Estoy convencida de que las <a href=\"https:\/\/news.sap.com\/latinamerica\/2019\/09\/multinacionales-llaman-a-pymes-de-mujeres-a-digitalizarse\/?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">oportunidades de las Pymes en Latinoam\u00e9rica<\/a>, adem\u00e1s de las necesarias pol\u00edticas gubernamentales, est\u00e1n sostenidas por la adopci\u00f3n de tecnolog\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p>La nube, que achic\u00f3 considerablemente la inversi\u00f3n econ\u00f3mica necesaria y los tiempos de implementaci\u00f3n de cualquier proyecto (proyectos que hace un par de a\u00f1os eran posibles solo para empresas grandes); el acceso a Internet desde casi cualquier lado con se\u00f1al WiFi o 4G que termin\u00f3 de digitalizar a las personas e hizo que el comercio electr\u00f3nico dejara de ser un \u201ccuco\u201d para convertirse en la soluci\u00f3n para comprar desde un autom\u00f3vil hasta pedir una pizza, y el desarrollo del <a href=\"https:\/\/news.sap.com\/latinamerica\/2019\/11\/grandes-datos-solo-para-grandes-empresas-bl0g\/?url_id=originalpost-blogentry-innovationBlogLAC-2020_blog-originalpost-sapcom\">an\u00e1lisis de datos<\/a> (Big Data), que nos ayuda a conocer qui\u00e9nes son nuestros clientes, qu\u00e9 es lo que quieren, y cu\u00e1ndo lo quiere, son solo tres avances de la tecnolog\u00eda que hacen que una Pyme pueda competir perfectamente en sus mercados locales e internacionales.<\/p>\n<p>&nbsp;<\/p>\n<p>Las Pymes son el futuro, y la tecnolog\u00eda, su gran aliada.<\/p>\n<hr \/>\n<p>\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frecuentemente, me pongo a reflexionar sobre la percepci\u00f3n general que se tiene sobre las Pymes: se puede creer que al ser empresas de menor tama\u00f1o,&#8230;<\/p>\n","protected":false},"author":851,"featured_media":120165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52096],"tags":[],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-120164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes-temas","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El rol de las pymes en el futuro de Latinoam\u00e9rica - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2020\/02\/el-rol-de-las-pymes-en-el-futuro-de-latinoamerica-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El rol de las pymes en el futuro de Latinoam\u00e9rica\" \/>\n<meta property=\"og:description\" content=\"Frecuentemente, me pongo a reflexionar sobre la percepci\u00f3n general que se tiene sobre las Pymes: se puede creer que al ser empresas de menor tama\u00f1o, son un \u201casunto menor\u201d; 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