{"id":119931,"date":"2020-01-23T13:57:50","date_gmt":"2020-01-23T18:57:50","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=119931"},"modified":"2023-11-13T15:12:47","modified_gmt":"2023-11-13T20:12:47","slug":"razones-para-que-las-tiendas-fisicas-perduren-en-el-futuro-blog","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2020\/01\/razones-para-que-las-tiendas-fisicas-perduren-en-el-futuro-blog\/","title":{"rendered":"Razones para que las tiendas f\u00edsicas perduren en el futuro"},"content":{"rendered":"

Para satisfacer las exigencias del consumidor, las marcas tendr\u00e1n que ofrecer experiencias<\/a> de compra memorables m\u00e1s all\u00e1 de las tiendas f\u00edsicas.<\/em><\/span><\/h2>\n

<\/p>\n

Las marcas tienen que evolucionar y asegurarse de brindar experiencias innovadoras e inolvidables en el punto de venta para satisfacer las exigencias del consumidor.<\/p>\n

Para ofrecer experiencias de compra memorables, las marcas tienen que conocer 100% a sus clientes. Para lograrlo necesitan recoger una gran cantidad de datos<\/a>, analizarlos y posteriormente generar estrategias personalizadas.<\/p>\n

\u00bfPor qu\u00e9 un mundo digital necesita ventas f\u00edsicas?<\/span><\/h3>\n

A continuaci\u00f3n, le damos 5 tips que las marcas pueden implementar dentro de sus tiendas f\u00edsicas, para que sigan siendo atractivas al consumidor, aqu\u00ed las presentamos:<\/p>\n

Del showroom al entorno de activaci\u00f3n de marca.<\/h4>\n
Si su marca cuenta con una tienda f\u00edsica, que no sea solo un espacio para exhibir productos, convierta ese espacio en un lugar experiencial y tem\u00e1tico.<\/div>\n

Las interacciones personales.<\/h4>\n
No importa lo rodeados que estemos de tecnolog\u00eda, los humanos seguimos teniendo un fuerte anhelo por las interacciones personales. Comprar en una tienda f\u00edsica permite al cliente interactuar con los empleados y con otros compradores.<\/div>\n

Haga de cada lanzamiento un suceso.<\/h4>\n
Arme un evento alrededor de un nuevo producto, permita a sus clientes tener acceso instant\u00e1neo a experimentar el producto y ofrezca beneficios adicionales.<\/div>\n

Personalizaci\u00f3n en vivo.<\/h4>\n
Es algo que podr\u00eda ser configurable desde una e-commerce<\/a>, pero ser\u00eda atractivo que las tiendas f\u00edsicas cuenten con m\u00faltiples opciones de personalizaci\u00f3n<\/a><\/u>, o que el cliente pudiera dise\u00f1ar y fabricar su propio calzado deportivo mediante impresi\u00f3n 3D.<\/div>\n

La experiencia social.<\/h4>\n
Convierta su espacio f\u00edsico en un espacio experiencial mediante tecnolog\u00edas como Realidad Virtual<\/a>, cree t\u00e1cticas para que se vuelva viral entre sus clientes en digital.<\/div>\n

\"realidad-virtual-en-tiendas\"<\/a><\/p>\n

Es muy importante quedarse en la mente del consumidor y una compra lineal no es el camino correcto para lograrlo, as\u00ed, los usuarios revisan un producto en internet y van a la tienda a comprarlo o viceversa, es decir, utilizan diferentes plataformas a lo largo de su proceso de compra.<\/p>\n

En pocos a\u00f1os, estas tendencias dominar\u00e1n el mundo minorista y crear\u00e1n una experiencia de compra muy diferente en tiendas f\u00edsicas de la que tenemos ahora. El resultado ser\u00e1 clientes conectados a marcas y que puedan comprar sin fricciones.<\/p>\n

\n

Para conocer m\u00e1s sobre Experiencia del cliente, visite nuestras redes sociales<\/strong><\/em>:<\/em><\/strong> Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a>\u00a0\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Para satisfacer las exigencias del consumidor, las marcas tendr\u00e1n que ofrecer experiencias de compra memorables m\u00e1s all\u00e1 de las tiendas f\u00edsicas.<\/p>\n","protected":false},"author":913,"featured_media":119932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091,24297],"tags":[56559,5592541],"series":[],"region":[26401],"sapn-display":[52078,52079,53499],"sapn-type":[6114],"class_list":["post-119931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","category-tecnologia","tag-blog-de-innovacion-de-sap","tag-economia-de-la-experiencia","region-latinoamerica","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-articulo"],"yoast_head":"\n麻豆原创 Blog - Razones para que las tiendas f\u00edsicas perduren en el futuro<\/title>\n<meta name=\"description\" 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