{"id":8149,"date":"2026-01-09T04:23:06","date_gmt":"2026-01-09T04:23:06","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=8149"},"modified":"2026-01-30T02:33:46","modified_gmt":"2026-01-30T02:33:46","slug":"sap-%e7%be%8e-nrf-2026%ec%84%9c-%ec%9c%a0%ed%86%b5%ec%97%85%ea%b3%84-%ec%a0%84%eb%b0%98-ai-%ed%98%81%ec%8b%a0-%eb%b0%9c%ed%91%9c","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2026\/01\/sap-%e7%be%8e-nrf-2026%ec%84%9c-%ec%9c%a0%ed%86%b5%ec%97%85%ea%b3%84-%ec%a0%84%eb%b0%98-ai-%ed%98%81%ec%8b%a0-%eb%b0%9c%ed%91%9c\/","title":{"rendered":"麻豆原创, \u7f8e NRF 2026\uc11c \uc720\ud1b5\uc5c5\uacc4 \uc804\ubc18 AI \ud601\uc2e0 \ubc1c\ud45c"},"content":{"rendered":"<hr \/>\n<ul>\n<li><em>\uc804\ubbf8\uc18c\ub9e4\ud611\ud68c<\/em><em>(NRF) <\/em><em>\uc8fc\ucd5c<\/em> <em>\uc720\ud1b5\uc0b0\uc5c5<\/em> <em>\ub300\ud45c<\/em> <em>\ud589\uc0ac<\/em><em> \u2018<\/em><em>\ub9ac\ud14c\uc77c\uc988<\/em> <em>\ube45<\/em> <em>\uc1fc<\/em><em>\u2019<\/em><em>\uc11c<\/em> <em>\ucc28\uc138\ub300<\/em><em> AI <\/em><em>\uc720\ud1b5<\/em> <em>\ud601\uc2e0<\/em> <em>\uc194\ub8e8\uc158<\/em> <em>\uacf5\uac1c<\/em><\/li>\n<li><em>\uc784\ubca0\ub514\ub4dc<\/em><em> AI<\/em><em>\ub85c<\/em> <em>\ucee4\uba38\uc2a4<\/em><em>\u00b7<\/em><em>\ubb3c\ub958<\/em><em>\u00b7<\/em><em>\uc6b4\uc601<\/em><em>\u00b7<\/em><em>\uae30\ud68d\uc744<\/em> <em>\ud6a8\uc728\ud654<\/em><em>\u2026<\/em><em>\uc18d\ub3c4<\/em><em>, <\/em><em>\ud68c\ubcf5\ud0c4\ub825\uc131<\/em> <em>\ubc0f<\/em> <em>\uace0\uac1d<\/em> <em>\ucda9\uc131\ub3c4<\/em> <em>\uac15\ud654<\/em><\/li>\n<\/ul>\n<hr \/>\n<p><strong>2026<\/strong><strong>\ub144<\/strong> <strong>1<\/strong><strong>\uc6d4<\/strong> <strong>9<\/strong><strong>\uc77c<\/strong><strong>, <\/strong><strong>\uc11c\uc6b8<\/strong> <strong>\u2013<\/strong> 麻豆原创\uac00 \uc804\ubbf8\uc18c\ub9e4\ud611\ud68c(National Retail Federation, NRF)\uac00 \uc8fc\ucd5c\ud558\ub294 \uc720\ud1b5\uc0b0\uc5c5 \ucd5c\ub300 \ud589\uc0ac \u2018\ub9ac\ud14c\uc77c\uc988 \ube45 \uc1fc(Retail\u2019s Big Show)\u2019\uc5d0\uc11c AI\ub85c \ud55c\uce35 \uac15\ud654\ub41c \ucc28\uc138\ub300 \uc720\ud1b5 \ud601\uc2e0 \uc194\ub8e8\uc158\uc744 \ubc1c\ud45c\ud588\ub2e4. 麻豆原创\ub294 \uc720\ud1b5 \uc194\ub8e8\uc158 \uc804\ubc18\uc5d0 AI\ub97c \ub0b4\uc7ac\ud654\ud574 \u2018\uc2a4\uc704\ud2b8 \ud37c\uc2a4\ud2b8(suite-first) \uc804\ub7b5\u2019\uc744 \uac15\ud654\ud558\uace0, \uc720\ud1b5 \uae30\uc5c5\uc774 \uc9c0\ub2a5\uc131, \ud0c4\ub825\uc131, \uc2e0\ub8b0\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uc6b4\uc601 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \ud55c\ud3b8, \uc804 \uc138\uacc4 \uace0\uac1d\uc5d0\uac8c \ud55c\uce35 \uc9c4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n<p>\ubc1c\ub77c\uc9c0 \ubc1c\ub77c\uc11c\ube0c\ub77c\ubbf8\ub2c8\uc548(Balaji Balasubramanian) 麻豆原创 \uace0\uac1d \uacbd\ud5d8 \ubc0f \uc18c\ube44\uc790 \uc0b0\uc5c5 \ubd80\ubb38 \ucd5c\uace0\uc81c\ud488\ucc45\uc784\uc790\ub294 \u201c\uc624\ub298\ub0a0 \uc720\ud1b5\uc5c5\uacc4\uc5d0\uc11c AI\ub294 \ub354 \uc774\uc0c1 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\u201d\ub77c\uba70, \u201c麻豆原创\ub294 \uae30\ud68d, \uc2e4\ud589, \uace0\uac1d \ucc38\uc5ec\ub97c \ud558\ub098\ub85c \uc5f0\uacb0\ud558\ub294 \ud3d0\uc1c4\ud615(closed-loop) AI \uae30\ubc18 \uc720\ud1b5 \uc6b4\uc601 \uc2dc\uc2a4\ud15c\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc6b0\ub9ac\ub294 \ub370\uc774\ud130\uc640 AI\ub97c \uc720\ud1b5 \ube44\uc988\ub2c8\uc2a4\uc758 \ud575\uc2ec\uc73c\ub85c \ub450\uace0, \ubaa8\ub4e0 \ucc44\ub110\uacfc \ubd80\ubb38\uc5d0\uc11c \uc18d\ub3c4, \uac1c\uc778\ud654 \ubc0f \uc131\uc7a5\uc744 \uc2e4\ud604\ud55c\ub2e4\u201d\uace0 \ubc1d\ud614\ub2e4.<\/p>\n<div class=\"panel\">\n<h3><a title=\"2026\ub144 AI \ud2b8\ub80c\ub4dc \u2013 \ub9ac\ub354\ub4e4\uc744 \uc704\ud55c \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\" href=\"https:\/\/news.sap.com\/korea\/2026\/01\/2026%eb%85%84-ai-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%a6%ac%eb%8d%94%eb%93%a4%ec%9d%84-%ec%9c%84%ed%95%9c-%ed%95%b5%ec%8b%ac-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8\/\" rel=\"noopener\">2026\ub144 AI \ud2b8\ub80c\ub4dc \u2013 \ub9ac\ub354\ub4e4\uc744 \uc704\ud55c \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8<\/a>\u00a0|\u00a0<a title=\"\ud2b9\uc9d1 \uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>\uc5d0\uc774\uc804\ud2f1 AI\uc758 \ub290\ub9b0 \ubc1c\uc804, AI \ubc84\ube14 \ubd95\uad34, \uae30\uc5c5 \ucc28\uc6d0\uc758 GenAI \ud65c\uc6a9 \ud544\uc694\uc131, AI \uad00\ub9ac \uc870\uc9c1 \uad6c\uc870 \ub17c\uc7c1, AI \ud329\ud1a0\ub9ac\ub97c \ud1b5\ud55c \uac00\uce58 \ucc3d\ucd9c \uac00\uc18d\ud654 \ub4f1 MIT\uc758\u00a0<a title=\"\ub370\uc774\ube10\ud3ec\ud2b8 \uad50\uc218, \ube45\ub370\uc774\ud130\uc640 \uc9c1\uad00\uc758 \uc5ed\ud560\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/%eb%8d%b0%ec%9d%b4%eb%b8%90%ed%8f%ac%ed%8a%b8-%ea%b5%90%ec%88%98-%eb%b9%85%eb%8d%b0%ec%9d%b4%ed%84%b0%ec%99%80-%ec%a7%81%ea%b4%80%ec%9d%98-%ec%97%ad%ed%95%a0\/\">\ud1b0 \ub370\uc774\ube10\ud3ec\ud2b8<\/a>\uc640 \ub79c\ub514 \ube48\uc774 \uc81c\uc2dc\ud558\ub294 2026\ub144 5\ub300 AI \ud2b8\ub80c\ub4dc\ub97c \uc9c0\uae08 \ubc14\ub85c \ud655\uc778\ud558\uc138\uc694.<\/p>\n<\/div>\n<h2>\uc720\ud1b5 \ub370\uc774\ud130\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\ud154\ub9ac\uc804\uc2a4\ub85c \uc804\ud658\ud558\ub294 AI<\/h2>\n<p>2026\ub144 \uc0c1\ubc18\uae30\uc5d0 \ucd9c\uc2dc\ub420 \uc608\uc815\uc778 麻豆原创 \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc(麻豆原创 Business Data Cloud)\uc758 \ub9ac\ud14c\uc77c \uc778\ud154\ub9ac\uc804\uc2a4(Retail Intelligence) \uc194\ub8e8\uc158\uc740 \uc720\ud1b5\uae30\uc5c5\uacfc \uc18c\ube44\uc790\uc9c1\uc811\ud310\ub9e4(D2C) \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574 \uac1c\ubc1c\ub41c AI \ub124\uc774\ud2f0\ube0c \uc194\ub8e8\uc158\uc774\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 麻豆原创 \ubc0f \uc678\ubd80 \uc2dc\uc2a4\ud15c \uc804\ubc18\uc758 \uc720\ud1b5 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc218\uc694\uc640 \uc7ac\uace0 \uacc4\ud68d\uc758 \uc815\ud655\ub3c4\ub97c \ub192\uc774\uba70, \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc218\uc775 \uc911\uc2ec\uc758 \uc131\uc7a5\uc744 \ub4b7\ubc1b\uce68\ud55c\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ud310\ub9e4, \uc7ac\uace0, \uace0\uac1d \ubc0f \uacf5\uae09\uc5c5\uccb4\uc758 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud1b5\ud569\ud558\uace0, AI \uae30\ubc18 \uc2dc\ubbac\ub808\uc774\uc158\uc744 \ud65c\uc6a9\ud574 \uae30\ud68d \ub2f4\ub2f9\uc790\uac00 \ub2e4\uc591\ud55c \uacb0\uacfc\ub97c \uc0ac\uc804\uc5d0 \uc608\uce21\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc608\uce21 \uc815\ud655\ub3c4\ub97c \ud5a5\uc0c1\ud558\uace0 \uc218\uc791\uc5c5\uc744 \uc904\uc774\uba70, \uc7ac\uace0 \ube44\uc6a9 \uc808\uac10\uacfc \uc11c\ube44\uc2a4 \uc218\uc900 \ud5a5\uc0c1\uc744 \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \uc774\ub294 \uacb0\uacfc\uc801\uc73c\ub85c \ub354\uc6b1 \uc6d0\ud65c\ud55c \uc634\ub2c8\ucc44\ub110 \uace0\uac1d \uacbd\ud5d8\uc73c\ub85c \uc774\uc5b4\uc838, \uc6b4\uc601 \ubcf5\uc7a1\uc131 \uc99d\uac00 \uc5c6\uc774\ub3c4 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uc131\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud55c\ub2e4.<\/p>\n<p>\uc544\ub09c\ub2e4 \ucc28\ud06c\ub77c\ubc14\ud2f0(Ananda Chakravarty) IDC \ub9ac\ud14c\uc77c \uc778\uc0ac\uc774\ud2b8 \ubd80\ubb38 \ubd80\uc0ac\uc7a5\uc740 \u201c\uc720\ud1b5 \uae30\uc5c5\ub4e4\uc740 \uc77c\uc0c1\uc801\uc778 \uc6b4\uc601\uacfc \uc911\uc7a5\uae30 \uacc4\ud68d, \uadf8\ub9ac\uace0 \uc5ed\ub3d9\uc801\uc778 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ub300\uc751\ub825\uc744 \uade0\ud615 \uc788\uac8c \uad00\ub9ac\ud558\uae30 \uc704\ud574 \uc784\ubca0\ub514\ub4dc AI \uc194\ub8e8\uc158\uc744 \uc6d0\ud558\uace0 \uc788\ub2e4\u201d\uba70, \u201c麻豆原创\uc758 \ucc28\ubcc4\uc810\uc740 \uc804\uccb4\ub97c \uc544\uc6b0\ub974\ub294 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc788\ub2e4. \ub370\uc774\ud130 \uc5f0\uacb0\uacfc \uc5d0\uc774\uc804\ud2b8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \ubc31\uadf8\ub77c\uc6b4\ub4dc\uc5d0\uc11c \uc218\ud589\ud558\ub294 \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18 \uc6b4\uc601\uccb4\uc81c\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \uc720\ud1b5 \uae30\uc5c5\uc774 \ub2e4\uc218\uc758 \ud3ec\uc778\ud2b8 \uc194\ub8e8\uc158\uc758 \ubcf5\uc7a1\uc131\uc744 \uc904\uc774\uace0 \uc804\uc0ac\uc801 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ub354\uc6b1 \uc218\uc6d4\ud558\uac8c \uad6c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4\u201d\uace0 \ub367\ubd99\uc600\ub2e4.<\/p>\n<div class=\"panel\">\n<h3><a title=\"麻豆原创 Business AI | \uc778\uacf5\uc9c0\ub2a5 | \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c AI\" href=\"https:\/\/www.sap.com\/korea\/products\/artificial-intelligence.html\" target=\"_blank\" rel=\"noopener\">麻豆原创 Business AI<\/a>\u00a0|\u00a0<a title=\"麻豆原创 \ucf54\ub9ac\uc544 \ud648\ud398\uc774\uc9c0\" href=\"https:\/\/www.sap.com\/korea\/index.html\" target=\"_blank\" rel=\"noopener\">麻豆原创 \ucf54\ub9ac\uc544<\/a><\/h3>\n<p>\ube44\uc988\ub2c8\uc2a4\uc758 \ubaa8\ub4e0 \ud504\ub85c\uc138\uc2a4\uc640 \ub370\uc774\ud130\ub97c \uc2e4\uc81c\uc801\uc73c\ub85c \uc774\ud574\ud558\ub294 AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub85c \ud300\uc774 \ub354\uc6b1 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc5c5\ubb34\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uc138\uc694.<\/p>\n<p><a title=\"麻豆原创 BDC \ub370\ubaa8 \uc694\uccad\" href=\"https:\/\/www.sap.com\/korea\/registration\/request-demo.html?product=99c8ae99-4ba4-46b7-b92d-e78378f1a7b6&amp;productName=Intelligent+Enterprise&amp;pageTitle=%EC%9D%B8%EA%B3%B5%EC%A7%80%EB%8A%A5&amp;countryOfOrigin=ko_kr&amp;refererPagePath=https%3A%2F%2Fwww.sap.com%2Fkorea%2Fproducts%2Fartificial-intelligence.html&amp;refererContentPath=%2Fcontent%2Fsapdx%2Fcountries%2Fko_kr%2Fproducts%2Fartificial-intelligence&amp;navTitle=%EB%8D%B0%EB%AA%A8+%EC%9A%94%EC%B2%AD\" target=\"_blank\" rel=\"noopener\">\ub370\ubaa8 \uc694\uccad\ud558\uae30<\/a><\/p>\n<\/div>\n<h2>\ud604\ub300 \uc720\ud1b5 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\ub294 AI<\/h2>\n<p>\uc720\ud1b5 \uae30\uc5c5\uc740 \uc0c1\ud488 \uad6c\uc131, \uac00\uaca9 \ucc45\uc815 \ubc0f \uae30\ud68d \uc804\ubc18\uc5d0\uc11c \uc2e0\uc18d\ud558\uace0 \uc815\ud655\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud55c\ub2e4. \uc774\ub97c \uc704\ud574 麻豆原创\ub294 麻豆原创 S\/4HANA \ud074\ub77c\uc6b0\ub4dc \ud37c\ube14\ub9ad \uc5d0\ub514\uc158(麻豆原创 S\/4HANA Cloud Public Edition)\uc758 \ub9ac\ud14c\uc77c, \ud328\uc158 \ubc0f \ubc84\ud2f0\uceec \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc5d0 \uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \uae30\ub2a5\uc744 \ucd94\uac00\ud588\ub2e4. \uc0c8\ub86d\uac8c \ub3c4\uc785\ub41c AI \uae30\ubc18 \uc0c1\ud488 \uad6c\uc131 \uad00\ub9ac \uae30\ub2a5\uc744 \ud1b5\ud574 \uae30\ud68d \ub2f4\ub2f9\uc790\ub294 \uc974(Joule)\uc744 \ud65c\uc6a9\ud574 \uc790\uc5f0\uc5b4 \uba85\ub839\ub9cc\uc73c\ub85c \uc0c1\ud488 \uad6c\uc131\uc744 \uc0dd\uc131, \uc218\uc815 \ubc0f \uc6b4\uc601 \uc885\ub8cc\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc804\ubb38\uac00\uc5d0\uac8c \uc9d1\uc911\ub418\ub358 \uc5c5\ubb34 \ubcd1\ubaa9 \ud604\uc0c1\uc744 \ud574\uc18c\ud558\uc5ec \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub354 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\uac8c \ud558\uba70, \ub354 \ub192\uc740 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uc0c1\ud488 \uae30\ud68d \uacb0\uc815\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uac8c \ud55c\ub2e4.<\/p>\n<p>\ub610\ud55c 麻豆原创\ub294 麻豆原创 \uc634\ub2c8\ucc44\ub110 \ud504\ub85c\ubaa8\uc158 \ud504\ub77c\uc774\uc2f1(麻豆原创 Omnichannel Promotion Pricing) \uc194\ub8e8\uc158\uc744 麻豆原创 S\/4HANA \ud074\ub77c\uc6b0\ub4dc \ud37c\ube14\ub9ad \uc5d0\ub514\uc158\uc758 \ub9ac\ud14c\uc77c, \ud328\uc158 \ubc0f \ubc84\ud2f0\uceec \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uacfc \ud1b5\ud569\ud574, \uc8fc\ubb38 \ub2e8\uacc4\uc5d0\uc11c \uc634\ub2c8\ucc44\ub110 \ud310\ub9e4 \ud504\ub85c\ubaa8\uc158\uc744 \ub3c4\uc785\ud588\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubcf4\ub108\uc2a4 \uad6c\ub9e4\uc640 \uac19\uc740 \uace0\uae09 \ud504\ub85c\ubaa8\uc158\uc744 \ubaa8\ub4e0 \ucc44\ub110\uc5d0 \uc77c\uad00\ub418\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\uc5b4, \uc628\u00b7\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ubaa8\ub450\uc5d0\uc11c \uac00\uaca9 \ubc0f \ud504\ub85c\ubaa8\uc158 \uc815\ubcf4\ub97c \ub2e8\uc77c \uae30\uc900\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc544\uc6b8\ub7ec 麻豆原创\ub294 \ud328\uc158 \ub3c4\ub9e4\uc5c5\uccb4\uc640 \uc81c\uc870\uc0ac\uc5d0 \ud2b9\ud654\ub41c \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc2ec\uce35\uc801\uc778 \uc0c1\ud488 \uad00\ub9ac, \uc138\ubd84\ud654 \ubc0f \uc81c\uc870 \uc9c0\uc6d0 \uae30\ub2a5\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc774\ub7ec\ud55c \uac1c\uc120 \uc0ac\ud56d\uc740 \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 AI \uae30\ubc18 \ud328\uc158 \uc6b4\uc601\uc744 \uad6c\ud604\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\uc640 \ud504\ub85c\uc138\uc2a4 \uae30\ubc18\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<h2>\uace0\uac1d \ucc38\uc5ec\ub97c \uac15\ud654\ud558\ub294 AI<\/h2>\n<p>\uc1fc\ud551 \uc5ec\uc815\uc774 \ub9e4\uc7a5\uc774\ub098 \uac80\uc0c9\uc5d4\uc9c4\uc774 \uc544\ub2cc AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc5d0\uc11c \uc2dc\uc791\ub418\ub294 \uacbd\uc6b0\uac00 \ub298\uc5b4\ub098\uba74\uc11c, \uc720\ud1b5 \uae30\uc5c5\uc740 \uc774\uc81c \uc2e4\uc81c \uad6c\ub9e4 \uacb0\uc815\uc774 \uc774\ub904\uc9c0\ub294 \ubaa8\ub4e0 \uc811\uc810\uc5d0 \uc874\uc7ac\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc774 \ud544\uc694\ud574\uc9c0\uace0 \uc788\ub2e4. 麻豆原创\ub294 麻豆原创 \ucee4\uba38\uc2a4 \ud074\ub77c\uc6b0\ub4dc(麻豆原创 Commerce Cloud) \uc194\ub8e8\uc158\uc758 \uc77c\ubd80\uc778 \uc0c8\ub86d\uac8c \uc2a4\ud1a0\uc5b4\ud504\ub7f0\ud2b8 MCP \uc11c\ubc84(Storefront MCP Server)\ub97c \ud1b5\ud574 \uc0c1\ud488, \uac00\uaca9, \uc7ac\uace0 \ubc0f \ud504\ub85c\ubaa8\uc158 \uc815\ubcf4\ub97c AI \uae30\ubc18 \ud0d0\uc0c9 \ubc0f \uc1fc\ud551 \ud658\uacbd\uacfc \uc9c1\uc811 \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n<p>\uc774\ub97c \ud1b5\ud574 \uc720\ud1b5\uae30\uc5c5\uc740 \uc790\uc0ac \uc2a4\ud1a0\uc5b4\ud504\ub7f0\ud2b8\ub97c AI\uac00 \uc774\ud574\ud560 \uc218 \uc788\ub294 \ud615\ud0dc\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc73c\uba70, \uc790\uc0ac \uc2a4\ud1a0\uc5b4\ud504\ub860\ud2b8\ub294 \ubb3c\ub860 \ucc57GPT(ChatGPT)\uc640 \uac19\uc740 \uc678\ubd80 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\ub3c4 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uad6c\ud604\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \uc778\uac04\uacfc AI \uae30\ubc18 \uc811\uc810 \uc804\ubc18\uc5d0\uc11c \ucc38\uc5ec, \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4\uac00 \ub354\uc6b1 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\uc5b4\uc9c0\ub294 \ucc44\ub110\ub9ac\uc2a4(channel-less) \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud55c\ub2e4.<\/p>\n<div class=\"panel\">\n<h3><a title=\"麻豆原创 \ucf54\ub9ac\uc544, AI \uc2dc\ub300\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \ubc29\uc2dd \uc81c\uc2dc\" href=\"https:\/\/news.sap.com\/korea\/2025\/07\/sap-%ec%bd%94%eb%a6%ac%ec%95%84-ai-%ec%8b%9c%eb%8c%80%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ec%9a%b4%ec%98%81-%eb%b0%a9%ec%8b%9d-%ec%a0%9c\/\" rel=\"noopener\">麻豆原创 \ucf54\ub9ac\uc544, AI \uc2dc\ub300\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \ubc29\uc2dd \uc81c\uc2dc<\/a>\u00a0|\u00a0<a title=\"\ubcf4\ub3c4\uc790\ub8cc | 麻豆原创 \ub274\uc2a4\uc13c\ud130\" href=\"https:\/\/news.sap.com\/korea\/type\/press-release\/\" rel=\"noopener\">\ubcf4\ub3c4\uc790\ub8cc<\/a><\/h3>\n<p>2025\ub144 7\uc6d4 15\uc77c, \uc11c\uc6b8 \u2013 麻豆原创 \ucf54\ub9ac\uc544(\ub300\ud45c\uc774\uc0ac \uc2e0\uc740\uc601)\uac00 15\uc77c \uac1c\ucd5c\ub41c \u2018麻豆原创 \ub098\uc6b0 AI \ud22c\uc5b4 \ucf54\ub9ac\uc544(麻豆原创 NOW AI Tour Korea)\u2019\uc5d0\uc11c AI \uc2dc\ub300\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \ubc29\uc2dd\uc744 \uc81c\uc2dc\ud588\ub2e4.<\/p>\n<\/div>\n<h2>\uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uac15\ud654\ud558\ub294 AI<\/h2>\n<p>\uace0\uac1d \uae30\ub300\uce58\uac00 \ub192\uc544\uc9c0\uace0 \uc8fc\ubb38 \ucc98\ub9ac \ubc0f \ubb3c\ub958 \ub124\ud2b8\uc6cc\ud06c\uac00 \ubcf5\uc7a1\ud574\uc9c0\uba74\uc11c, \uc720\ud1b5\uae30\uc5c5\uc740 \ubaa8\ub4e0 \uc8fc\ubb38\uc774 \uc57d\uc18d\ub300\ub85c \uc774\ud589\ub420 \uc218 \uc788\ub2e4\ub294 \ud655\uc2e0\uc774 \ud544\uc694\ud558\ub2e4. \uc774\ub97c \uc704\ud574 \ub300\uaddc\ubaa8 \uc6b4\uc601 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc6d0\ud65c\ud55c \uc6b4\uc601\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d, \uc120\uc81c\uc801\uc778 \uac00\uc2dc\uc131\uacfc \uac00\uc774\ub358\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 AI\uc758 \uc5ed\ud560\uc774 \uc911\uc694\ud574\uc9c0\uace0 \uc788\ub2e4. \ub610\ud55c \uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8 \uae30\ubc18\uc758 \ucee4\uba38\uc2a4 \uc2dc\ub300\uc5d0 \ube0c\ub79c\ub4dc \ub178\ucd9c \ubc29\uc2dd\uc774 \ubcc0\ud654\ud558\uba74\uc11c, \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud55c \uc77c\uad00\ub418\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\ub2e4.<\/p>\n<p>\uc774\uc5d0 麻豆原创\ub294 2026\ub144 2\ubd84\uae30 \ucd9c\uc2dc\ub97c \ubaa9\ud45c\ub85c 麻豆原创 \uc8fc\ubb38 \uad00\ub9ac \uc11c\ube44\uc2a4(麻豆原创 Order Management Services)\uc758 \uc77c\ubd80\ub85c \uc624\ub354 \ub9b4\ub77c\uc774\uc5b4\ube4c\ub9ac\ud2f0 \uc5d0\uc774\uc804\ud2b8(Order Reliability Agent)\ub97c \ubc1c\ud45c\ud588\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uc5d0\uc774\uc804\ud2b8\ub294 \uc8fc\ubb38 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\ub97c \uc120\uc81c\uc801\uc73c\ub85c \uc2dd\ubcc4\ud558\uace0 \ud574\uacb0\ud568\uc73c\ub85c\uc368, \uc8fc\ubb38 \uc0c1\ud0dc, \uc7ac\uace0 \uac00\uc6a9\uc131 \ubc0f \uc774\ud589 \ub9ac\uc2a4\ud06c\uc5d0 \ub300\ud55c \uc77c\ubc18\uc801\uc778 \ubb38\uc758\ub97c \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\uae30 \uc804\uc5d0 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n<p>\uc624\ub354 \ub9b4\ub77c\uc774\uc5b4\ube4c\ub9ac\ud2f0 \uc5d0\uc774\uc804\ud2b8\ub294 \ud310\ub2e8\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc5d0\uc11c\ub294 \uc0ac\ub78c\uc758 \uad00\ub9ac \ubc0f \uac10\ub3c5\uc744 \uacb0\ud569\ud574 \uc5d0\uc774\uc804\ud2f1 \uc790\uc728\uc131\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc8fc\ubb38 \uc2e0\ub8b0\ub3c4\ub97c \uac15\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud55c\ub2e4.<\/p>\n<p style=\"text-align: center\"># # #<\/p>\n<h3>麻豆原创\uc5d0 \ub300\ud574<\/h3>\n<p>麻豆原创(NYSE:麻豆原创)\ub294 \uae30\uc5c5\uc6a9 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uacfc\u00a0<a href=\"https:\/\/www.sap.com\/korea\/products\/artificial-intelligence.html\" target=\"_blank\" rel=\"noopener\">\ube44\uc988\ub2c8\uc2a4 AI<\/a>\u00a0\ubd84\uc57c\uc758 \uc120\ub3c4\uae30\uc5c5\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc640 \uae30\uc220\uc744 \uc5f0\uacb0\ud558\uace0 \uc788\ub2e4. \uc9c0\ub09c 50\ub144 \ub3d9\uc548 \uae30\uc5c5\ub4e4\uc740 \uae30\uc5c5 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc7ac\ubb34, \uad6c\ub9e4, \uc778\uc0ac, \uacf5\uae09\ub9dd, \uace0\uac1d \uacbd\ud5d8 \ub4f1 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\uc744 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 麻豆原创\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \uc9c0\uc18d\ud574 \uc624\uace0 \uc788\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub294\u00a0<a href=\"https:\/\/www.sap.com\/korea\" target=\"_blank\" rel=\"noopener\">www.sap.com\/korea<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc804\ubbf8\uc18c\ub9e4\ud611\ud68c(NRF) \uc8fc\ucd5c \uc720\ud1b5\uc0b0\uc5c5 \ub300\ud45c \ud589\uc0ac \u2018\ub9ac\ud14c\uc77c\uc988 \ube45 \uc1fc\u2019\uc11c \ucc28\uc138\ub300 AI \uc720\ud1b5 \ud601\uc2e0 \uc194\ub8e8\uc158 \uacf5\uac1c \uc784\ubca0\ub514\ub4dc AI\ub85c \ucee4\uba38\uc2a4\u00b7\ubb3c\ub958\u00b7\uc6b4\uc601\u00b7\uae30\ud68d\uc744 \ud6a8\uc728\ud654\u2026\uc18d\ub3c4, \ud68c\ubcf5\ud0c4\ub825\uc131 \ubc0f \uace0\uac1d \ucda9\uc131\ub3c4 \uac15\ud654 2026\ub144 1\uc6d4&#8230;<\/p>\n","protected":false},"author":29,"featured_media":8150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5564393,5563078,4598206,5563001,4599923,4600498,4596991,4598557],"tags":[1494787,5563079,5562919,5563061,5563080,5565587],"sapn-display":[5564733,5564735,4596681],"sapn-type":[4599462],"class_list":["post-8149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erp","category-cx","category-technology","category-solution","category-industry","category-event","category-sme","category-company","tag-ai","tag-nrf","tag-5562919","tag-5563061","tag-5563080","tag-5565587","sapn-display-news-spotlight","sapn-display-news-hero","sapn-display-topic-hero","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>麻豆原创, \u7f8e NRF 2026\uc11c \uc720\ud1b5\uc5c5\uacc4 \uc804\ubc18 AI \ud601\uc2e0 \ubc1c\ud45c - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/korea\/2026\/01\/sap-\u7f8e-nrf-2026\uc11c-\uc720\ud1b5\uc5c5\uacc4-\uc804\ubc18-ai-\ud601\uc2e0-\ubc1c\ud45c\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆原创, \u7f8e NRF 2026\uc11c \uc720\ud1b5\uc5c5\uacc4 \uc804\ubc18 AI \ud601\uc2e0 \ubc1c\ud45c\" \/>\n<meta property=\"og:description\" content=\"\uc804\ubbf8\uc18c\ub9e4\ud611\ud68c(NRF) \uc8fc\ucd5c \uc720\ud1b5\uc0b0\uc5c5 \ub300\ud45c \ud589\uc0ac \u2018\ub9ac\ud14c\uc77c\uc988 \ube45 \uc1fc\u2019\uc11c \ucc28\uc138\ub300 AI \uc720\ud1b5 \ud601\uc2e0 \uc194\ub8e8\uc158 \uacf5\uac1c \uc784\ubca0\ub514\ub4dc AI\ub85c \ucee4\uba38\uc2a4\u00b7\ubb3c\ub958\u00b7\uc6b4\uc601\u00b7\uae30\ud68d\uc744 \ud6a8\uc728\ud654\u2026\uc18d\ub3c4, \ud68c\ubcf5\ud0c4\ub825\uc131 \ubc0f \uace0\uac1d \ucda9\uc131\ub3c4 \uac15\ud654 2026\ub144 1\uc6d4...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/korea\/2026\/01\/sap-\u7f8e-nrf-2026\uc11c-\uc720\ud1b5\uc5c5\uacc4-\uc804\ubc18-ai-\ud601\uc2e0-\ubc1c\ud45c\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T04:23:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T02:33:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/korea\/files\/2026\/01\/09\/306382_GettyImages-2215157591.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1061\" \/>\n\t<meta property=\"og:image:height\" content=\"707\" \/>\n\t<meta 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